Marketing Essentials Report: Marketing in Travel and Tourism Industry

This report delves into the marketing essentials within the travel and tourism industry, highlighting the critical role marketing plays in this sector. It begins by outlining the core concepts of marketing and then explores its application within the travel and tourism context, including the importance of marketing in the industry. The report covers the marketing process, including content, product, and target marketing, and discusses current trends in marketing, such as the shift towards personalized approaches and the significance of promotional products. The report also examines the roles and responsibilities of the marketing function within a hospitality organization, its inter-relationship with other departments, and its overall value. The report concludes by emphasizing the importance of adapting to current market trends and creating brand awareness to reach potential customers. The report also includes a list of references used in the research.

MARKETING
ESSENTIALS FOR
TRAVEL AND TOURISM

Table of Content
 Introduction
 Roles and responsibility of marketing function
 Inter-relationship with marketing function
 Conclusion
 References

INTRODUCTION
 Marketing is the essence of a company, be it small or big,
manufacturing or service based, no company can survive
without marketing. It is a set of activities that involves
buying and selling of product or service.
 It involves all the activities right from producing to
selling of products or services. Travel and tourism
industry is one of the fastest growing industries in the
world. The role of marketing in this industry is as
important as in others. travelling.

Overview of different marketing process
 Content marketing process
 Product marketing process
 Target marketing process

Key roles and responsibilities of the marketing
function within a Hospitality Organization
Current Future trends
Today's Technocrat society is very vigilant about the current trends of
marketers. The focus is shifting from scattergun approach to the individuals.
Mediums targeting individual are on hike than the traditional mass media.
Marketers are emphasizing on nurturing and developing healthy relations
with the customers for attracting as well as retaining them.
Promotional products are coming out as more effective medium and it has
became a important part of the marketing mix across every industry.

Roles and Responsibilities of the marketing
relating to the wider organizational context.
Relation with HR department
Marketing department plays a very significant role in developing and raising the company.
Marketing is often considered to have individuals possessing upbeat personalities and
having compelling power to pursue (Chandiok and Sharma, 2017.).
The talent tool are same including creative thinking, patience and contemporary attitude.
Marketing department increases the demand for the services of the company by applying
various promotional schemes.

Value and importance of marketing in TUI
 Marketing Helps in Transfer, Exchange and
Movement of Goods
 Marketing Creates Employment
 Marketing helps in promoting products

Conclusion
 From the above study it is concluded that marketing function has
a very essential role in any organization. Marketing function is a
blend of many activities , such as advertising ,promotion and
achieving the sale targets of the company.
 For driving the company to achieve its goals and objectives ,
marketers have to research for recognizing the current trends.
 They have to create brand awareness for making its services to
reach the potential customers. It

REFERENCES
 Allis, T. and Fraga, C., 2018. Tourism, public transport and sustainable mobility.
 Aung, M., 2019. STRATEGIES TO SURVIVE AND THRIVE OF MYANMAR
TOURISM GDP: CASE STUDY OF BAGAN TOURISM. International Journal on
Recent Trends in Business and Tourism. 3(1). pp.16-21.
 Becker, E., 2016. Overbooked: The exploding business of travel and tourism. Simon
and Schuster.