QHO322 - Marketing Insights: Presentation on Lush Cosmetics UK

This presentation provides a marketing analysis of Lush Cosmetics, a British cosmetics firm, focusing on their strategies for attracting customers and increasing brand value. The presentation includes an overview of the company, followed by an STP (Segmentation, Targeting, Positioning) analysis to identify the target market and opportunities. The 7Ps of the marketing mix (Product, Price, Place, Promotion, People, Process, Physical Evidence) are examined to understand how Lush promotes its brand and products. The presentation concludes with recommendations for Lush to enhance its market share by focusing on organic and vegetarian products and improving its brand image. The analysis references various academic sources to support its findings. Desklib offers a variety of similar student assignments and resources.

Introduction to Marketing
Insights

Table Of Content
 INTRODUCTION
 MAIN BODY
 Overview of company
 STP analysis
 7P's of marketing mix
 CONCLUSION
 Recommendations
 REFERENCES

INTRODUCTION
 The term marketing is an activity of
institutions to buying or selling of goods and
services which offered customers to increase
their value for clients (Almeshqab and Ustun,
2019). It must include advertising, selling
and deliver their product or services to other
firms and their potential customers also
include other promotional activities so that
more and more customers are attract.

Overview of company
 Lush firm is a British Cosmetics firm which
is based in UK was established in 1995 by
Trichologist Mark Constantine and Lush has
951 stores internationally. This is very
environmental friendly firm which produces
many product such as shower gels, lotion,
creams, soaps, scrubs and so on and provide
various services to its clients.

STP Analysis
 This analysis examine that goods and services
or communicate different segments of
customer and it will allow to development of
strategy for an actionable strategy of
marketing. It is very important tool because
all the goods and services are produce with
right customers at right time and decide to
decrease their risk and whom product will be
marketed (Bekaroo, Roopowa and Bokhoree,

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Market segmentation: It is a procedure to all about identifying
and common traits between people in their marketplace which
will allow to improve or develop and much more relevant
campaigns of marketing.
 Geographic segmentation
 Psycho graphic
 Lifestyle
Targeting: It is all about to identify best opportunities for firm
and they will look into their segment of target market and
determine their opportunity in their marketplace. This stage is
all about consumer data and their insights they should increase
their segmentation stage.

7P's of marketing mix
 Marketing mix defined that set of actions
which company use to promote its brand or
product in their marketplace (Hintz and
Tribunella, 2019). It is a tool which consider
dissimilar types of elements into promoting
their brand and their products or services.

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Product: This should be determine a particular product or service which is designed
to satisfy their customer needs and wants.
Price: It refer to value which is put for product and depend upon their cost of
production and what sales price are customer are pay about a particular product.
Place: Basically, place should be consider about areas of distribution and premium
products are available on different many stores whether it should be consider in
online or offline.
Promotion: It refers all those activities which are undertaken by different
goods and services which must be include advertising, incentives,
commission and so on. Lush mainly focus on word of mouth tool are used to

CONCLUSION
 As per above mentioned report, it has been concluded that marketing
determine that buying and selling of goods and services and attract more
customers towards their firm. This will also include promotion or exchanging
goods or delivering value for their customers.

RECOMMENDATIONS
 From the above analysis, it has to be recommended that Lush firm has
increase their market share also so that customer are attract due to their brand
images. They are also provide pure organic and fresh cosmetics is 100%
vegetarian but Lush firm cosmetics is 85% they have to increase their
products capacity so that more and or customer are attract towards this firm.

REFERENCES
 Almeshqab, F. and Ustun, T. S., 2019. Lessons learned from rural electrification initiatives in developing countries: Insights for
technical, social, financial and public policy aspects. Renewable and Sustainable Energy Reviews. 102. pp.35-53.
 Bekaroo, G., Roopowa, D. and Bokhoree, C., 2019, September. Mobile-based Carbon footprint calculation: insights from a
usability study. In 2019 Conference on Next Generation Computing Applications (NextComp) (pp. 1-6). IEEE.
 Dar, A. B. and Ahmed, F., 2020. Financial inclusion determinants and impediments in India: insights from the global financial
inclusion index. Journal of Financial Economic Policy.
 Godnov, U. and Redek, T., 2019. The use of user-generated content for business intelligence in tourism: insights from an analysis
of Croatian hotels. Economic research-Ekonomska istraživanja. 32(1). pp.2455-2480.
 Green, W., King, E. and Gallagher, J., 2019. How can international learning experiences enhance employability? Critical insights
from new graduates and the people who employ them.