Marketing Insights: A Detailed Analysis of Pret a Manger's Strategy
VerifiedAdded on 2022/12/28
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Report
AI Summary
This report provides a comprehensive marketing analysis of Pret a Manger, a UK-based international sandwich shop. The analysis begins with an introduction to marketing analysis and an overview of Pret a Manger, including its mission and vision statements. It then delves into the STP (Segmentation, Targeting, and Positioning) model, examining how Pret a Manger segments its market geographically, demographically, behaviorally, and psychographically. The report also explores the company's targeting strategies, focusing on reachability, profitability, and size. Furthermore, it discusses the marketing mix (Product, Place, Price, Promotion, Physical evidence, People, Process) to evaluate the needs and wants of the potential customer. The report concludes with a summary of the key findings and recommendations for establishing a strong brand image in the marketplace. References include academic journals and online resources to support the analysis. This analysis aims to provide insights into the marketing strategies employed by Pret a Manger, providing a practical application of marketing principles.
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