Introduction to Marketing Insights: Primark Presentation

This presentation offers a comprehensive analysis of Primark's marketing strategies. It begins with an introduction to marketing insights and provides an overview of Primark, a leading fashion retailer. The main body delves into Primark's market segmentation (STP), and its application of the 7Ps of the marketing mix (Product, Price, Place, Promotion, People, Process, and Physical Evidence). The presentation explores Primark's mission to enhance customer satisfaction and achieve strategic aims. It concludes with strategic recommendations for Primark to gain a competitive edge, such as adding value to products and focusing on online shopping. The presentation references several academic papers and articles to support its analysis.

INTRODUCTION TO MARKETING
INSIGHTS - INDIVIDUAL
PRESENTATION

Table of Content
 INTRODUCTION
 MAIN BODY
 Company overview
 STP Discussion.
 7Ps of marketing mix.
 RECOMMENDATION
 CONCLUSION
 REFERENCES

INTRODUCTION
 Marketing insights refer to procedure of developing a deep comprehending of target audience, rivals, suppliers and industry, in
which a company is operating and managing their ventures.
 This form of process is quite essential and beneficial for rapid and competitive growth of companies, either small or large.
 The current presentation will be based on Primark, which falls under the category of leading fashion retailers in the world.
 The study will explain how this organization segment its market and utilize the 7 Ps of marketing mix.
 It will also define strategic solutions for company based on overall analysis.

Company overview
 Primark was founded in 1969, Ireland, and then expand
venture across national boundary.
 The mission of chosen company is to enhance customer
satisfaction level and emerge as the most popular brand in the
world of fashion.
 For purpose of increasing profitability and achieving strategic
aims, organization offers several products to customers
available in different categories such as beauty goods,
clothing; men, women and children's, etc.

STP Discussion
 In the corporate world, there are different types of approaches and
techniques accessible that a company, either large or small, utilize
to target specific group of people and then develop plan to offer or
provide quality products to them.
 STP is one of the best technique or concept that majority of
organizations utilized in the context of segmenting, targeting and
positioning target audience.
 In case of Primark, management may take approach to use the
same model, which drive their attention toward considering the
best strategies in term of segmentation, targeting and positioning.

7Ps of marketing mix.
Product
Price
People
Place
Promotion
Process
Physical
evidence

RECOMMENDATION
 In order to gain unpredictable advantages and stand competitive in the market, Primark and its management can
take approach to add more value in products for customers.
 They can initiate to consider online shopping trend and then move toward delivering products only across
national edge that help to gain the attention of potential buyers and retain them for longer time.
 Furthermore, for purpose of success, they can take another action in form of building a team of skilled players,
among which each candidate is able to reach desire outcomes and achieve target vision that is important for
them to do so while working in Primark.

CONCLUSION
 On the basis of above discussion, it has been concluded that organization in the fashion industry had sustained
from longer time and gained competitive advantages.
 By developing effective strategies and plans, it had achieved target aims, whether it is short, long or medium
term.
 It had efforts to retain and acquire potential customers, by using each element of marketing mix.

REFERENCES
 Agzamov, A. T., Rakhmatullaeva, F. M. and Giyazova, N. B., 2021, June. Marketing strategy for the
competitiveness of modern enterprises. In E-Conference Globe. pp. 1-3.
 Anjani, H. D., Irham, I. and Waluyati, L. R., 2018. Relationship of 7P Marketing Mix and Consumers' Loyalty
in Traditional Markets. Agro Ekonomi. 29(2). pp.261-273.
 Hernández-Gallego, L. F. and Escobar-Sierra, M., 2021. The relation between signs of garments and fashion
marketing strategy, a literature review. Vlakna a Textil. 28(3). pp.28-42.
 Khatab, J. J., Esmaeel, E. S. and Othman, B., 2019. Dimensions of service marketing mix and its effects on
customer satisfaction: a case study of international Kurdistan Bankin Erbil City-Iraq. TEST Engineering &
Management. 4846. pp.4846-4855.
 Kovač, I., Palić, M. and Tolić, M., 2021. The Importance and Significance of the Marketing Mix Elements in a
Fashion Retailing. InterEULawEast: journal for the international and european law, economics and market
integrations. 8(1). pp.15-38.