University Marketing: Instagram Report Analysis and Recommendations

This report provides an in-depth analysis of a company's Instagram presence, focusing on its marketing strategies and overall performance. The introduction highlights the increasing importance of social media for communication and advertising, particularly emphasizing Instagram's role in connecting businesses with potential customers. The report details the aspects where the company excels, such as effective marketing through hashtags and influencer marketing. It also explores the ways Instagram facilitates e-commerce and builds community engagement. Furthermore, the report addresses criticisms, including the negative impacts of unrealistic imagery on user's mental health and the potential for addictive behavior. The conclusion emphasizes the importance of utilizing Instagram for marketing and earning potential while avoiding its negative influences. Recommendations include leveraging Instagram for client interaction and improving communication through hashtags and notifications. The report references several academic sources to support its findings.

Social media Instagram
Report

Contents
Introduction......................................................................................................................................1
Company..........................................................................................................................................1
One aspects company excels at....................................................................................................1
Another aspect the company excels at.........................................................................................2
One aspect the company is criticized for.....................................................................................3
Conclusion & Recommendation......................................................................................................3
References........................................................................................................................................4

Introduction
With the transformation in technology, there are new innovations through internet that has been
able to manage in bringing the world together in terms of communication. Here, there are varied
time zones in different parts of world where internet has been able to pave way for social
network. It is considered important for advertising and creating awareness among the people.
The internet is the technology branch where the traffic is increasing as it has become the basic
necessity of the people for better globalization in the universe.
The focus is on how Instagram has been able to manage in making people more sociable. The
social networks are able to create a proper aroma of talking to people where individuals are able
to interact with the other subscribers. The business are now turning to social media to advertise
their products and for a better promotion of sales. This is, thereby, increasing the social traffic
which is represented though the proper timing of business.
Company
One aspects company excels at
Instagram has been able to bring a revolution by helping the companies and the other online
business firms to promote themselves through this medium. The companies post their products
on Instagram and sponsor them so that people who are interested in buying the products can
reach them easily (Lenhart et al., 2015). It has become a marketing application where one can
easily post the pictures of the new arrivals and then add location of the business. Instagram helps
in effective marketing with attracting the people and capturing anything with their lenses. The
best and effective way to promote is the use of hashtags where the people are able to connect
through different people and posts using the hashtags. Instagram user get features where some
users are found to run away after taking money whereas some users are genuine, and they try to
increase their market through this social media platform. Here, the people choose to share the
large and small scale social networking to market the customers in the form of boards, forums
and the blogs. It helps in showing the creative way and working on creating a winning profile as
well. The business on Instagram helps in promotions to the different areas of the world, where
people can order for the product, by paying for it online. The Instagram is also for the influencer
marketing with live videos and the story search for hashtags and locations that tends to make

them more discoverable. There are stories which are privately available for the business till one
is able to plan for sending the short videos to the clients. (Sunstein, 2018)
Another aspect the company excels at
Instagram helps in creating a better level of marketing where the customers are connected
through Facebook and Twitter as well on single share on Instagram. This helps in connecting and
reaching out to the different people with building relationships through conversations. It helps in
analyzing and understanding what people learn and like. It depends on how people love sharing
their photos and enjoy the meal by tagging on the location. There are people who love sharing
the images in different locations with reaching out to new audiences with discovering new
photos, people and business. One of the ways is that people are able to discover the new content
on Instagram which is mainly through the hashtags. The marketing is possible through fueling
the e-commerce sales and posting the photos. There are many food and fashion bloggers who are
able to re-use the marketing materials with working smarter and not harder (Pittman et al., 2016).
This helps in attracting the engaging traffic to build the community from time-to-time.
Reference: https://www.yotpo.com/blog/instagram-pics-better/
Here, Instagram is able to help in boosting the marketing with the photos from the customers
where the content marketing strategies are mainly to increase the sales and work on jumping for

the on-board sales with the growth of the relevant traffic. It is important to know how the content
will be able to perform ahead of time where the Instagram resources are based on feedback about
how the audiences react to content (Richter et al., 2016).
One aspect the company is criticized for
Instagram has its negative effects as well where the social media network needs to focus on
properly communicating with the other people. There are certain harmful self-assessments which
leads the users to think about the problems that others point, and how the users are able to
develop the feeling that everyone’s else lives is more perfect and better. The loathing of other’s
lifestyles and making users use Instagram for stalking photos tends to be seemingly better (Gibbs
et al., 2015). Here, there are people who have issues of how one can protect their lives in order to
inflict envy in others. There is no matter how much one is loved in their own life, there is always
someone who is looking better on Instagram. This brings a negativity and down the morale of the
people to improve. The users are more consumed with capturing and displaying their life than
actually living the moment. According to the research of different people, it has been seen that
there are different addictive feeds of the fitness models and the exotic travelling with the photo-
perfect moments that do not tend to match with comparative humdrum. It affects the lives of the
people with contributing to the mental health problems like anxiety, depression, deprivation of
sleep and the other issues with the body image in young people who are heaviest users on social
media platform (Coelho et al., 2016).
Instagram has approximately 700 million users, who post different pictures every now and then.
It has been seen that the people are affected by the posts which are related to unrealistic images
that needs to be manipulated with making the girls and women feel as if their bodies are not good
enough for pleasing the other people (Zappavigna, 2016). Hence, they add filters and edit the
pictures for looking better and perfect. There are certain people who have a problem in handling
the different posts as they are influenced by the film actress who post their stories. The
influenced user does not realize about the trouble and struggle they have to go through, to attain
such a stage.
Conclusion & Recommendation
Being the social network addict, it is very difficult to stay away from Facebook, Instagram and
so the people should realize that these platforms should be used to take benefits from them rather

than finding the negatives. Hence, the people here, needs to realize about how Instagram could
be effective for a better marketing and a better medium to earn money rather than impacting your
body with the images which are edited and posted on Instagram. This will help in bringing a
change in momentum as to how people react to the different changes and then work over the
technology growth in an effective manner (Scott, 2015). There are other recommendations which
includes about business patterns, where the account on Instagram could help in interacting with
the different clients and understand their needs on a personal level. This will eventually help in
working towards a better growth where the communication and usage of hashtags connects one
person to the other person. The notifications are received for the promotions of blogs. This also
helps in improving the connection with the people.
References
Coelho, R.L.F., Oliveira, D.S.D. and Almeida, M.I.S.D., 2016. Does social media matter for post
typology? Impact of post content on Facebook and Instagram metrics. Online Information
Review, 40(4), pp.458-471.
Gibbs, M., Meese, J., Arnold, M., Nansen, B. and Carter, M., 2015. # Funeral and Instagram:
Death, social media, and platform vernacular. Information, Communication & Society, 18(3),
pp.255-268.
Lenhart, A., Duggan, M., Perrin, A., Stepler, R., Rainie, H. and Parker, K., 2015. Teens, social
media & technology overview 2015. Pew Research Center [Internet & American Life Project].
Pittman, M. and Reich, B., 2016. Social media and loneliness: Why an Instagram picture may be
worth more than a thousand Twitter words. Computers in Human Behavior, 62, pp.155-167.
Richter, F. and Torstensson, C., 2016. Strategic management of social media: How to design
content on Facebook and Instagram to promote interaction from followers.
Scott, D.M., 2015. The new rules of marketing and PR: How to use social media, online video,
mobile applications, blogs, news releases, and viral marketing to reach buyers directly. John
Wiley & Sons.
Sunstein, C.R., 2018. # Republic: Divided democracy in the age of social media. Princeton
University Press.

Zappavigna, M., 2016. Social media photography: construing subjectivity in Instagram
images. Visual Communication, 15(3), pp.271-292.