Marketing Roles and Responsibilities at Sainsbury's

This report delves into the marketing functions and responsibilities within Sainsbury's, a prominent UK supermarket. It explores the key roles, including understanding customer needs, managing brand value, utilizing social media, and managing marketing budgets. Furthermore, the report examines the inter-organisational relations between the marketing department and other departments such as finance, HR, production, research and development, and sales. The report highlights the importance of effective communication and collaboration between these departments to achieve overall business objectives. The report concludes with a summary of the key findings and a list of references used for the research.

Marketing Concepts
and Intra-organisational
Relations

TABLE OF CONTENTS
• INTRODUCTION
• P1 Key roles and responsibilities of marketing function.
• P2 Explain how roles and responsibilities of marketing relate to the
wider organisational context.
• CONCLUSION
• REFERENCES

Key roles and responsibilities of marketing
function.
Sainsbury is one of the biggest retailing supermarket in UK market. It has a
strong marketing team to identify the customer needs and it fulfils the
customer satisfaction.
• Listening to customer needs and wants
• Managing the brand value

CONTINUE...
• Managing social media
• Searching for new marketing tool
• Monitors competition
• Managing marketing budgets

CONTINUE..
• Communicate with rest companies: The another responsibility of the
marketing department is to communicate with the other companies. There
are various companies that have common goal and objectives in the
market.

Explain how roles and responsibilities of marketing
relate to the wider organisational context.
The interrelationship between the different functional department and
marketing functions are explained in this part. As marketing department roles
and responsibilities are differ from the other functional department of the
company.
• Marketing and Finance departments
• Marketing and HR department:

CONTINUE..
• Marketing and Production & Manufacturing department: Production and
manufacturing department is the major department in the company.
Production department is responsible for making a raw material into
finished goods.
• Marketing and Research & Development department: Research and
development department is responsible for innovation of new products and
services.
• Marketing and Sales department: Sales department plays the biggest role in
achieving company's success.

CONCLUSION
From the above presentation it has been concluded that Sainsbury is well
established in UK markets. It is a supermarket that is why it has large number
of customer base with them. There are various roles and responsibilities
performed by marketing department of the organisation.

REFERENCES
Al Badi, K., 2019. Implementation of marketing concept and organizational culture in
SMEs in Al Buraimi–Oman. Benchmarking: An International Journal.
Hanzaee, K.H., Sadeghian, M. and Jalalian, S., 2019. Which can affect more? Cause
marketing or cause-related marketing. Journal of Islamic Marketing.
Hoque, M.E., Hashim, N.M.H.N. and Azmi, M.H.B., 2018. Moderating effects of
marketing communication and financial consideration on customer attitude and
intention to purchase Islamic banking products. Journal of Islamic Marketing.