Cadbury Marketing: Roles, Responsibilities and Departmental Relations

This report provides an overview of Cadbury's marketing function, detailing its key roles and responsibilities. It begins by defining marketing and its importance, then delves into the specifics of branding, creating market awareness, and conducting marketing research within the context of Cadbury. The report also examines the interrelationships between the marketing department and other functional units, including human resources, finance, research & development, and production. It highlights the importance of collaboration and communication between these departments for effective strategy formulation and the achievement of organizational goals. The conclusion emphasizes how strong interdepartmental relationships contribute to increased customer base, sales volume, and profitability for Cadbury. References to relevant marketing literature are also provided.

Marketing Essentials
(part 1)

Table of content
 Introduction
 Key roles and responsibilities of marketing function
 Interrelationship among functional unit
 Conclusion
 References

Introduction
Marketing is viewed as the combination of strategies that plan to permit
development of market awareness alongside movement of organisational products
and services to the marketplace. In addition to this, marketing is the vital component
of sales and thereby assists an entity in upgrading the volume of deals taking place
within the premises of business.

Key roles and responsibilities of marketing
function
Some of the roles as well as responsibilities of marketing function in context of
Cadbury are given as follows:-
Branding:
At the current time, a conspicuous method to look for progress is the
advancement of a top notch brand which shows up in the attitude of individuals
because of the call back for any product or facility (Perreault, 2018).

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Creation of market awareness:
Marketing is usually carried out with the aim of developing awareness among the audience
about the company as well as its offerings. In this context, the role played by the marketing
function within the bounds of respective confectionery organisation is acknowledged to be offering
knowledge about the products as well as services of Cadbury to the potential leads in order to
persuade them to buy the offerings

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Marketing research:
Marketing provides assistance to an organisation in carrying out marketing
research to identify the latest trends and patterns. Through the utilisation of
marketing, a company is able to build up its goodwill for being admired as a
favourable brand among the individuals prevailing in the confines of the
international market.

Interrelationship among functional unit
Marketing is consider to be a significant part of a business which allows an organisation
to promote its brand image in front of customers and setting up a relationship with them by
sharing information about product or services which is needed by customers. But the
marketing operations doesn’t get performed in isolation instead it requires support from
other department of organisation to get valid support and information for executing each of
the operations (Purvis, 2016). :

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 Marketing and Human resource department:- The human resource department of an organisation
held responsible for the placing right person at right place and managing them for organisational
growth and success. Hence, it is crucial for marketing department manager of Cadbury to maintain
communication with the manager of human resources unit about the personnel they require to form up
a better team (Kuntonbutr, 2019).

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Marketing and finance department:- The financial department within the
organisation remains responsible for the managing as well as assigning the
appropriate fund to other departments for ensuring effective execution of their
operations. Therefore the marketing manager of Cadbury must put emphases toward
maintain appropriate coordination with the financial department.

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Marketing and Research & Development department:- The Research &
Development unit is responsible for performing a market research in order to gather
information about market as well as customer for identifying several opportunities
present in marketplace. The marketing manager of Cadbury must try to maintain
regular interaction with R&D department so that it would have handful of
information about its targeted customers (opolšek and Čurin, 2012).