Marketing Functions: Roles, Responsibilities, and Interdepartmental

This report provides an overview of marketing functions, including their roles and responsibilities within a business. It explores the importance of marketing in promoting goods and services, emphasizing the need for effective strategies to attract and retain customers. The report discusses the internal and external development of goods, highlighting how the marketing department collaborates with product development teams to create innovative products that meet customer needs. Furthermore, it emphasizes the importance of interdepartmental collaboration, demonstrating how marketing works with other departments to achieve common goals. The report concludes by stressing the significance of promoting goods and services to achieve business objectives, offering insights into the various approaches companies can use to encourage customer engagement. The report also provides references to support the discussed concepts.

Marketing Essentials

 Introduction
 Roles and responsibilities of marketing functions
 Roles of Marketing functions
 Responsibility of Marketing functions
 Marketing and other departments
 Conclusion
 References
Table of Contents

Marketing plays an important role in
every business organisation as it is the
process of action plan which helps the
company to promote their goods and
services into the competitive market. It
is a process which can be used by the
organisation as it helps them to
motivate the customers in order to
avail such products and services which
are offered by the company.
Introduction

Marketing functions are such activities which can be helpful for the
organisation in order to promote their goods and services into the
competitive market which can be also helpful in order to increase
the same while providing the attractive offers to the customers. It is
important for every organisation to adopt these types of marketing
functions so that they can easily attract the targeted customers
towards the company which results in the profitability of the
organisation.
Roles and responsibilities of marketing
functions

Marketing department of every organisation plays a vital role while
encouraging the customers to buy search services and products
which are offered by the company. The department also helps the
company to attend to the mission and objective in an effective
manner. There are several roles of Marketing department which are
mentioned below:
Roles of Marketing functions

 Internal and external development of goods: the department also
used to work with the internal and external product development
team so that they can develop a good innovative product into the
competitive market. The department also used to improve the
existing product so that they can easily satisfy the needs and wants
of their target customers. This helps the company to attend to their
common goal in an effective manner as the main objective of the
chosen organisation is to provide good quality of products to the
targeted customers.
Responsibilities of marketing functions

It is very important for every organisation to have a marketing
department as a department is a interrelationship between the other
departments of the organisation so that the company and the all
department together can a team their objective into an effective
manner.
The marketing department and other department working together
to achieve the common goal of the organisation into an effective
manner

From the above PPT it can be concluded that it is important for every
firm to promote their goods and services as this helps them to
achieve their goals in an effective manner. There are several
approaches which can be used by the company while promoting
their goods and services. These techniques can be used while
encouraging the customers to avail their products.
Conclusion

Books and Journals
 Antoniades, N. and Mohr, I., 2019. Presidential Candidates'
Popularity and Voter Loyalty in the Age of Social
Media. Society, 56(5), pp.445-452.
 Boozalis, E. and Patel, S., 2018. Clinical utility of marketing terms
used for over-the-counter dermatologic products. Journal of
Dermatological Treatment, 29(8), pp.841-845.
References

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