Marketing Concepts and Internal Relations Report: Tesco and ASDA

This report provides a comprehensive analysis of marketing concepts and internal relations, focusing on the strategies employed by Tesco and ASDA. The report begins with an overview of marketing, defining key concepts and exploring the marketing process, roles of a marketing manager, and the influence of marketing on other functional departments within an organization. It then delves into the marketing mix of Tesco and ASDA, evaluating their product, pricing, and placement strategies to achieve overall business objectives. The report also covers customer relationship management, market research, and the importance of marketing in building brand reputation, driving sales, and fostering customer relationships. The analysis includes a comparative study of Tesco and ASDA's approaches, highlighting their strengths and weaknesses in the context of their respective business goals and market environments. Overall, the report offers valuable insights into the application of marketing principles in the real world.