Marketing Concepts and Internal Relations: Role in Accor Group UK

This presentation provides an overview of marketing concepts and their crucial role within an organization, specifically focusing on the Accor Group UK. It delves into the core concepts of marketing, including product, selling, and marketing concepts, highlighting current and future trends such as enhanced hotel amenities and improved customer communication. The presentation outlines the different marketing processes, from mission statement introduction to implementation and control, emphasizing the role and responsibilities of marketing managers. It further examines the interrelationships between the marketing department and other functional units like accounts, human resources, operations, and IT, illustrating how these departments work together to achieve organizational goals. The presentation concludes by underscoring the value and importance of marketing in areas like exchange, maintaining standards of living, and creating employment opportunities.