DBA MGB868 Marketing Plan Report: Analyzing International Customers

This report provides an in-depth analysis of international trade, with a specific focus on Malaysia and its interactions with global markets. It examines the impact of globalization, export and import dynamics, and the role of organizations like the World Trade Organization. The report discusses the benefits and complexities of international trade, including currency, government policies, and judicial systems. It also explores the growth of international trade in Malaysia, the country's key trading partners, and the influence of foreign trade on the local market. The report delves into the mobility of resources, the importance of understanding international customers, and the impact of foreign trade on consumer patterns and competition within the Malaysian market. The paper also includes a discussion on how international trade has contributed to economic development and job creation in the country. This analysis is particularly relevant for students studying marketing and global business, offering insights into the challenges and opportunities of reaching international customers.

Running Head: MARKETING PLAN
Marketing Plan
Name of the Student
Name of the University
Author note

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Part A
Reaching the international customers
Introduction
The aim of the paper is to conduct an analysis of the international trade that is aimed at
meeting the international customers. As such, the paper would indulge in a discussion where
the aspect of the international trade is discussed in the respect of the scenario of the
globalization. The paper would indulge in a discussion in an understanding of the
international customers. The attributes of the export and import would be the concern of the
essay. The regulations that are concerned in the course of the discussion would be looked at
from the perspective of Malaysia. The paper would analyze the implication of the foreign
trade through the lens of the Nestle Confectionary.
International trade
International trade is referred to as exchange that takes place in terms of the goods
and services irrespective of the international border and territories. In terms of most of the
countries, the implication of the international trade is noted in terms of the effect that it
creates in the value of GDP. However, the history of the international trade dates back before
the advent of globalization. The impact of Globalization is noted in the history of the silk
route and in the trade of the Amber road (Feenstra, 2015).
The international trade is even more complex than the domestic trade. When the trade
takes place between two different nations the factors that are affected even gravely are the
ones of the currency, policies related to the government and the judicial system.

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In terms of international trade, in order to make the process of smooth one the World Trade
Organization had been set up. The implication of the organization can be noted in the
facilitation that is maintained in the growth of international trade (Vernon, 2015).
Despite the complexities in the situations regarding international trade it can be stated
that global trade has allowed the organizations to get exposed to the foreign market as well as
towards the product. With the onset of globalization in the international market scenario,
there has been a change in the mindset of the people regarding the international trade. As
such, the factors that came to be effectively linked with the globalization are the factors of the
industrialization and the outsourcing and the coming up of the multinationals in the global
business scenario (Feenstra, 2015).
The international trade is specifically beneficial for the countries as it enhances a
wider exchange of the values and products across the boundaries of the border. The shift in
the nature of international trade has also led to a shift in the leadership that has been used to
conduct the business in the international market. Many leading countries that have been
benefitted from the exchange of values included the US, Korea, Taiwan, and China. The
advantage of china in the world trade has been noted in the fact that they had started to flood
the market with a lower rate of products (Vernon, 2015).
Though, in terms of the motivation and the ideological aspect, international trade is
not different from the domestic trade. However, the differences in the domestic trade are
invested in the complexities that is lying in the process. Another aspect that needs to be
considered in international trade with respect to domestic trade lies in the mobility of the
product, labor and the resources which are readily available in respect of the domestic trade
(Vernon, 2015).

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The international trade in Malaysia has experienced a boost in the last 3 years. The
impact of the international trade in terms of Malaysia had experienced and boost primarily
because of the fact that the country and its .trade scenario had welcomed the advent of the
industries that is oriented to the export. Along with the export, oriented trade a positive
environment of investment had fostered a close relationship with the privatized business
scenario and the government (McGovern, 2018).
Fig: Growth of the International trade in Malaysia
Source: thedollarbusiness.com, 2020
However, in terms of international trade, the country had readily welcomed the
import-related trade. The government had set up certain barriers in terms of the importation
of goods as well as of the services. However, the implication of the measures can be noted in
terms of certain organizations and sectors. The implication of the foreign trade in respect of
Malaysia is noted in the doubling of the export from US$29.416 to an amount of US$ 74.037
billion.

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In the scenario of the post-1997 turmoil, Malaysia had experienced a certain amount of
recess in the economic sphere. The implication of the recess is less effective in Malaysia as
compared to Indonesia and South Korea. The economic measures of the country had reached
a new level on the basis of the tight economic measures that have been taken, which allowed
the country to recover its status and reach a new level with US$83.5 billion by the year 1999.
The aspect of trade in Malaysia attracts a wide range of traders to indulge in a
business with a country. It has been noted that the foreign trade of the country is marked by
the 130.5% of the GDP of the country in its gross value. The country has grabbed the market
mainly in terms of electronic products, chemicals, and petroleum products. The country is
also a leading manufacturer in the metal. The import of the country takes place mainly in
terms of the electronics that comprise of the 29.8% of the total share while the petroleum-
based market comprises of approximately 10%.
The main partners of the country in terms of international trade include Singapore, China,
the US, Japan, and Hong Kong. The suppliers include China, US, Singapore , Japan, and
Hong Kong. However, the supply had been slowed down by the slowdown of the supply
chain in the country. However, despite of the slowdown of the supply process, the demand of
the US regarding their supply had remained intact within the country.
According to the data that has been circulated in the course of discussion there has
been a disposal of the fact that the export of the good of the country had accounted for an
amount of about 247.4 USD and the imported had accounted for an amount of 42.5 million.
The national agency that is concerned with the promotion of the trade had acclaimed that
there had been a fall in the export rate of the country by a percentage of 4 in the latter half of
2019. This was in sharp opposition to the increased rate of growth in the year 2018. The
import of the country also declined to a considerable proportion ta an amount of 152 billion

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USD. The resultant surplus of the trade had been 24.5 billion. As such, the country had
accounted for the 22nd year of consecutive surplus. The government of the country had been
supportive of the Transpacific partnership and the agreement of a free trade, which was used
to negotiate the trade between other nations. The treaty was being signed by several bodies
involved in foreign trade by Malaysia and 11 other countries. The progressive treaty had been
constructed on the basis of the Trans-Pacific treaty. However, the country has experienced a
boost in the number of countries that have been turning to the potential base of the country in
order to conduct their foreign trade.
The increased openness of the country to the foreign trade has enhanced the
vulnerability of the country in terms of the demand that used to an influx in the country with
the growing laxation of the trade-related laxation.
International trade played a crucial role in guiding the course of the economy of the
country. The connection has been established between the countries separated by
geographical borders and assigning a considerable amount of profit to them. As such, the
import and the export forms a crucial part of the trade happening in a different part of the
country. The impact of foreign trade in the country can be experienced in terms of the
enhancements that have been ascribed to the country in terms of the consumption pattern of
the country. The changes in the consumption pattern are marked by the quality, quantity, and
pattern of the community. International trade had brought about changes in the consumption
pattern of the country. The close cooperation in Malaysia began with the international trade at
its disposal. The country had become absorbance of the increasingly made investments
The implication of the foreign trade is noted in the increase in the external
competition that came in the way of the country and as such, it affected the local market of
the country. The price was expected to be higher as compared to the local price as the

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taxation was high. The impact of the foreign trade was noted in the attraction of the
customers towards the products from the US including the Nike, Adidas and Puma. The
quality had received a wider consideration as compared to the price in the country. The
resultant impact was that the demand for the local goods have been decreased considerably in
the country. The competition of the inner market is also from the internal competitors. The
pressure on the internal market was to enhance the quality of their good in order to thrive in
their desired market (Abidina, Haseeb & Jantan, 2016).
The advantage of the international market was noted in terms of the technological
advances that the country had borrowed from the foreign market, by the virtue of their
interaction with other forces of the international market. The local market has borrowed
extensively from the foreign market in order to improve the quality of their product in the
market that they were a part of. The efficiency in the production has increased the fast paced
production of the goods. This has boosted the confidence in the market. In order to
encourage the import the country had invested a considerable amount of resource in order to
bring about resources from the foreign market including that of the japan, china and Taiwan.
In order to increase the import the country has adopted zero tariff policy.
The international trade has also contributed in a decrease of the rate of the
unemployment in the country has reduced to a considerable amount. The investment in the
foreign trade along with the export has reduced the rate of unemployment in the country. It is
primarily because of the openness of the international trade in Malaysia, a lot of countries
have invested in the country. It has not only enhanced the economic development but also
created the opportunities for more jobs in the country (Abidina, Haseeb & Jantan, 2016).
As such, the international trade is looked upon as a opportunities to enhance the job
opportunities. With the international trade a wide range of customer had been catered to and

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by increasing the base of the customers a higher standards of the living has been assured. The
competitions from the external market has urged the inner market to enhance the standards of
the living. The abundance of the market has enhanced the living standards of the people
residing in the country.
Mobility of Resource
The international trade has enhanced a greater availability of the resources. The
mobility of the resources has been enhanced in the areas where the greater communication
had been possible in terms of the goods, capital and the availability of the labors in the
country. The outcome was also noted in the exchange of the technology as well as of the
values. The challenges were for the simple countries in order to enhance their efficiency.
Understanding the International customers
For an organization to carry out their trade in their international trade, it is important
for the organization to bring about modification in their product as well as in their service in
order to function in the global market. This require the organization to find out the exquisite
pattern in the country that the organization requires to find out the pattern in the ethnographic
sphere. It also requires the organization to understand the market data that can elucidate in
front of the organization crucial factors about the market that they are planning to enter. The
data would allow the organization to derive the factors that would allow the organization to
find the factors that would be able to enhance their growth in the international market as well
as gain their desired amount of revenue from the market (Abidina, Haseeb & Jantan, 2016).
Such a process also allows the organization to think in a global manner. The attempt
of the organization is to make their local market unique by their venture. Though the

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organizations conduct researches in order to enter their desired market, they make
assumptions regarding the market, which might not be accurate.
In order to enter the global market, the strategy that is taken by the organizations to
enter their global market is to grab their local market with the strategy taken at the global
level. It is also important to make the global strategy flexible in order to maintain a
consistency in terms of the marketing.
While the trade in the international market refers to the exchange of the goods as well
the services. The prospect of the international trade leads to the steady investment in the area
of international trade in an increased manner. It involves the assets from the countries they
are conducting their trades in. the openness in the international trade as ascribed a lot of
advantages to the countries indulged in the foreign trade. It has allowed the country to expand
their market both in terms of goods as well as in terms of the services which in other mode
would not have been possible to the market. As such, the global trade enhances the exposure
of the community to the global trade as well as to the goods and the services that is new to the
market of the country. It also allows the market to expand the market. Almost every kind of
product is shared on a wider basis in the international market. However, making the trade free
the risks that the country has encountered included the aspects like the economic loss. The
huge number of exporters also leave the market owing to the free trade in the market. The
larger number of the exporters leaving the country compared to the number of the importers
coming in, is known as the surplus balance in terms of the trade. The resultant outcome is the
return of the revenue in the country. With the greater imports as compared to the export the
generated revenue is marked by the flow of the money both in and out of the country. The
countries that are involved in a trade with the country include the countries of Japan,
Pakistan, New Zealand, India, Australia, China, Korea. The export and the import takes place

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because the country acquire the goods and the services that they cannot produce within their
market (Abidina, Haseeb & Jantan, 2016).
Export and the import
According to the proposition of the world bank, it is suggested that the total export of
Malaysia accounts for about an amount of 247,323,665.36 in US$ where the import of the
country counts about an amount of 217,358,263.56 US$. The increase in the trade of the
organization had been 5.12% and the international increase in the rate of World trade had
been with 3.5%.
The last decade had been extremely beneficial for Malaysia as it allowed the country
to enjoy a growth in terms of the economic as well as a stability in terms of the political
scenario of the country. The resultant outcome was noted in the fact that the country had
attained the 20the position in terms of the export in the world economy. The annual report of
the country had elucidated the fact that the export amount of the country accounts for an
amount of $184 billion and the import accounted for the amount of $156. With a flourishing
economy the scenario of the country can be understood in the terms of the positive trade
balance of an amount $27.4 billion. However, the country had experienced a decline in terms
of the value of the export from its status, five years back. Out of all the commodities that a
mark a forefront in the commodities that are exported. The commodities include the
petroleum, palm oil, aluminum, coconut oil and crude petroleum. The facts that have
contributed to the wider export and imort of the country includes the highways of a greater
length. The country boasts about the largest roundabout of the country. The indigenous fruit
of the country is the largest citrus fruit to have existed in the country. The Fortune Global 500
is made by the Malaysian company Petronas (Payaud, 2014).

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The economy of the country has accounted for the third largest in the geographical
domain of the Southeast Asia and 35th country in terms of the world economy. The country
can boast about the higher labour productivity as compared to the countries that surrounds it.
It has primarily happened because the industry of the country is knowledge based. The
adoption of the cutting edge innovative technology has benefitted country beyond
imagination. According to the report of the Global competitiveness the country has become
the 25th most country in the world to be competitive.
The lifestyle of the country is most affluent in terms of the lifestyle and the income of
the upper middle class as compared to the peers have been comparatively high has provided
added advantages to the country. This has also happened because of the lower income tax at
the national level, lower cost of the food and the transport, fuel and household related
expenditure that people can readily invest in the trade. As such, the per capita income of the
country counts about an amount of 10,620 in the terms of the US dollar. Government policy
has been reframed in order to push the status of the country towards per capita income of the
country. However, one aspect of the trade that has been extremely volatile is that of the
national income and the reliance of the government with the export in the oil. This has been
joined by the fluctuation in the currency. However, the country had increased and enhanced
different measures in order to enhance the revenue that has been earned by the country
(Feenstra, 2015).
Regulations
In order to regulate the foreign trade between the countries involved in the
international trade, it is crucial for the organizations involved to adhere to the rules and
regulations of the organizations of international standards. With the completion of the advent
of the GATT and the WTO organizations have become primary institutions to guard the

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functioning of the organizations involved in the trade. As such, the existence of the
organizations can be of the principle regime in terms of the global trade (Payaud, 2014).
Under the custome related act, known by the name CA 1967 urges to pay the custom
duties on the basis of the ad valorem in the area of the export and the import. The legislations
that are linked to the subsidiary like the ones of the Customs Duties in the 2017. Relevant
rates have been established along with the exceptions if they are applicable depending on the
goods that they are crossing across the border. The GST or the good service tax had been
removed from the scenario of the trade and in place of that, sales and the service taxation had
been imposed on the country. The tariffs are imposed in the cases where the duties are
tremendously higher (Payaud, 2014.
The remedies of the trade related factors have not being utilized in the history of the
country. In the year 1957 the GATT had been signed by the country. Custom ordinance had
been framed in response to the custom duties from the Act of 1957 in order to prevent the
dumping that had been in the Malaysia. The government that the imposition of the duties
across the boards in the country. It went against the policy on the first basis and the second
outcome led to the inflation. The commitment of the country had been noted under the GATT
and the commitment of the members of the ASEAN and the CADDA was noted under the
specialization of the Ministry of the International trade (Yamey, 2000).
However it can be noted that the country underwent several changes as it went on
implement the changes that were imperative on its way of bringing about. However, it was a
way for the local administrations to bring about changes in the trade and provide a solution to
it. The evidence has explicated that it had allowed the country to experience a change in the
legal scenario of the international trade (Payaud, 2014.
Conclusion