Marketing Essentials Report - BTEC Level 4 Business

This report delves into the essentials of marketing, focusing on the roles and responsibilities of marketing departments and managers within a business context. The introduction provides a foundational understanding of marketing concepts and its significance. The report explores the responsibilities, including setting market strategies, and how these functions relate to the broader organizational context. It emphasizes the importance of interrelations among various business functions, such as marketing and HR, and their impact on overall organizational goals. The report also addresses current marketing trends like interactive video and personalized recommendations. The conclusion summarizes the key takeaways, highlighting the importance of marketing and promotional activities for business growth. References to academic sources are included to support the analysis.

Marketing Essentials
LO1

Content
 Introduction
 Roles and responsibilities of marketing department/function
 Roles and responsibilities of marketing relate to the wide
organisational context
 Significance of interrelation among various functions
 Conclusion
 References

Introduction
Marketing is considered to be that set of activities, operations and
procedures that is having different offering to customer as per the
requirement. Business organization is there to promote and advertise
product through various channels marketing product in appropriate
manner. This is there to make promotion of product that has to be
produced by firm which has been targetting audiences that can buy it
in large quantities.

Concept of Marketing
Production concept: According
to this concept has been
preferred over those products
that is easily affordable and
available. Product of Galaxy if
not easily accessible to
customers then they will shift
towards products of other
organization.

Current and Future trends in Marketing
Various trends of marketing has been prevailing within market in
present time. Some trends that is related to this is interactive video,
increasing of personal recommendation, Facebook and Instagram for
advertising. This has been helping an organization in making itself
advertised in appropriate way about its products of Galaxy. This will
help the company in increasing engagement of customers. Personalised
recommendations help consumers in acknowledging about the products
which are needed by them. Benefits that is going to be
This will benefits in increasing its sales and revenues.

Roles and responsibility of marketing manager
Supervision and coordination of business activities: In this role of
marketing managers is required for establishment to be done in
appropriate coordination among various activities related to
business that has been packaging, transportation, sales, storage,
purchase, promotion, advertising. This makes Galaxy for enhancing
efficiency over satisfying customers is going to be easy. Also
marketing functions in an organization.

Roles and responsibilities of marketing
function
Setting market strategy: This has helped in achieving of targetted
goals and objectives which is possible through attaining of right
strategy which is required to be implemented. It makes formulation
of that strategies which has benefited towards achieving desired
sales targets. If functions of marketing are not set in right manner
various function in Galaxy will not be able to distribute its sales and
revenue. This is going to directly impact revenue to be generated in
negative manner.

Roles and responsibilities of marketing
function with other functional units
Marketing and HR department: HR department of an organization
has role of seeking recruitments and making sure that only capable
employees is selected within an organization to make accomplishment
with efficiency possible. In relation to this HR department has been
advertising about vacancies for making maximum number of
candidates to attain information about it. Department of Galaxy has
been making advertisement for vacant places or position within an
organization. That is why it is important for both departments to work
with coordination and unified form. If such departments is not going to
coordinate then recruitment with talented and marketing team is
making lack of skills to be able to perform.

Value and importance of marketing role in
context with organisation
Marketing has an important role of working within an business
organization. This has been making key process through selling or
researching over product and services that is high in demand. This
helps in appropriate marketing, attention of customers that has been
gained in proper way. Helping in making appropriate market by
gaining attention of customers that has been gained in proper manner.

Significance of interrelation among various
functions
For making goals to be achieved for Galaxy in proper way this is
important for goals and objectives to be achieved through coordination
in proper manner. Interrelations among various functions that has been
has to be there for ensuring that productivity in an organization
increases that is considerable over employees in manner that has to be
concerned. Interrelation among various units of Galaxy has been
helping manager over for implementing policies in proper way. This
has been able to make marketing managers over implementing of
policies in appropriate manner

Conclusion
From the above mentioned report it has to be concluded that high
growth of business each organization is required top perform
marketing and promotional activities in appropriate manner. In
relation to this various roles over functioning assessing needs of
customers, strategy and formulation of clients has been achieving
satisfaction in proper manner.

References
Abedi, G. and Abedini, E., 2017. Prioritizing of marketing mix
elements effects on patients’ tendency to the hospital using
analytic hierarchy process. International Journal of Healthcare
Management. 10(1). pp.34-41.
Arunachalam, S. and Sharma, A., 2019. Marketing Analytics. In
Essentials of Business Analytics (pp. 623-658). Springer, Cham.
Avila-Robinson, A. and Wakabayashi, N., 2018. Changes in the
structures and directions of destination management and