Report: Key Marketing Roles and Responsibilities at Next PLC

This report provides an overview of the marketing function within Next PLC, a fashion retailer. It begins by defining marketing and outlining its core roles, including gathering market information, promotion, and marketing planning. The report then delves into the specific responsibilities of the marketing department within Next PLC, emphasizing its role in understanding consumer needs, promoting products and services, and developing strategic plans. Furthermore, it explores the interrelation between the marketing function and other departments, such as Research and Development and Human Resources, highlighting how these departments collaborate to achieve business objectives. The conclusion summarizes the importance of innovation, commercialization, and protecting intellectual property within the organization, referencing elements like the commercial funnel and financial projections. The report is supported by references to academic literature on marketing.

Role of Marketing

 Introduction
 Key roles and responsibilities of marketing functions
 Interrelation between marketing and other function of organisation
 Conclusion
 References
Table of Content

Marketing is an activity of selling and purchasing raw material and finished goods to fulfil the
needs and demands of consumers. It is also a process of identify the needs and demands of a
customer so that company can offer goods and services as per their requirements. Marketing
essentials refers to those activities and actions that makes effective contribution in running the
business of a company
Introduction

Key roles and responsibilities of marketing
function
In context of Nest Plc, there are different roles and duties that are execute by this department.
The brief explanation of them mentioned as below:
Gathering information from market- The marketing division of Next plc, is responsible
to collect market information in context of consumers needs and demands so that
company familiar with their taste and preferences. Marketing function play an important
role in because now these days fashion and trend change rapidly so according to that
changes in consumer needs also occur that affect the company in different manner.

Promotion- Marketing division also play a crucial role in making promotion of the firm by
creating awareness about the product and services of a company. In Next plc, the marketing
department of this firm use different marketing channels and tools for the publicity of
products and services that offer by this enterprise
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Marketing planning- It is an effective component in which marketing function play an
effective role and responsible for the development of the company in order to maximise
sales, profit and productivity. In Next plc, marketing manger formulate plans and
strategies to maximise the sales by determining competition at global level.

The interrelation among different function of Next plc, with marketing department, is define
as under:
Marketing with Research and development- In Next plc, marketing department of the
company work in effective manner and make contribution in growth and development of the
business. This function also help R&D division in term of offering support of marketing
tools so that this function can perform is investigation activity in effective manner and find
about the appropriate information about the taste and needs of consumers.
Interrelation between marketing and other
functions of organization

Marketing with Human Resource- Marketing deportment also interconnect with Human resource
division of Next plc. For example, in respective company when the company required employees to
fill the vacant positions of marketing function then human resource department organize recruitment
and selection activity to hire skilled and qualified workforce. In it marketing manager also help by
offering marketing tools and channels like social media, email etc. to provide information and
notification to people regarding the vacant posts.
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Thus, it is concluded that innovation and commercialization are crucial procedures of the organization
that are related to appropriately enhance and present improved offerings within the marketplace.
Elements like Commercial Funnel, financial projections and sources of funds help companies within
development of the project and commercialize the same in the market effectively. Moreover,
intellectual property is very important to be protected to appropriately secure the original ideas and
knowledge of the firm's employees.
Conclusion

Thus, it is concluded that innovation and commercialization are crucial procedures of the organization
that are related to appropriately enhance and present improved offerings within the marketplace.
Elements like Commercial Funnel, financial projections and sources of funds help companies within
development of the project and commercialize the same in the market effectively. Moreover,
intellectual property is very important to be protected to appropriately secure the original ideas and
knowledge of the firm's employees.
Conclusion

 Kotler, P. and et. al., 2017. Marketing for hospitality and tourism.
 Martin, K.D. and Murphy, P.E., 2017. The role of data privacy in marketing. Journal of the
Academy of Marketing Science. 45(2). pp.135-155.
 Mu, J., 2017. Dynamic capability and firm performance: The role of marketing capability
and operations capability. IEEE Transactions on Engineering Management. 64(4). pp.554-
565.
References

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