Marketing Essentials Report: Roles, Trends and Interrelations

This report delves into the core concepts of marketing, examining current and future trends such as online and content marketing, and the shift towards relationship and societal marketing. It explores the key roles and responsibilities within marketing functions, including product concepts, selling strategies, and profit maximization. The report emphasizes the interrelationship between the marketing department and other functional units like human resources, finance, production, and IT, highlighting how these departments must coordinate to achieve organizational goals. It analyzes the impact of external factors like economic, technological, cultural, and political elements on marketing strategies, and stresses the importance of effective pricing strategies to ensure customer loyalty. The report concludes that effective marketing is crucial for enhancing organizational performance and making consumers aware of products and services.

MARKETING ESSENTIALS

TABLE OF CONTENT
• Introduction
• Current and future trends of marketing
• Roles and responsibility of marketing functions
• How roles and responsibility of marketing link to the wider companies context
• Roles and responsibility of marketing in context to marketing environment
• Significance of interrelationship among marketing and other functional units
• Important elements of marketing functions and interrelations with other functional units of the
business.
• Conclusion
• Reference

The term marketing is one of the most essential
process of the organisation which includes
buying, advertising, offering products and
services to the target customers with the aim of
satisfying their needs and maximising the profit
effectively. It includes various tools and
techniques used by the business organisation in
order to make consumers aware of the product
and services as well as about the brand.
I N T R O D U C T I O N

C U R R E N T A N D F U T U R E T R E N D S O F
M A R K E T I N G
Current trends
• Online marketing
Content marketing
Future trends
• Relationship marketing
• Societal marketing

KEY ROLES AND RESPONSIBILITY
OF MARKETING FUNCTIONS
• Product concept
• Selling concept
• Satisfying consumers
• Profit maximization

• The marketing functions in the
organisation directly relates with the other
functional unit of the organisation.
• Marketing and human resource
• Marketing and finance
• Marketing and production department
• Marketing and IT department
H O W R O L E S A N D R E S P O N S I B I L I T Y
O F M A R K E T I N G L I N K TO T H E
W I D E R C O M PA N I E S C O N T E X T

ROLES AND RESPONSIBILITY OF MARKETING IN
CONTEXT TO MARKETING ENVIRONMENT
It was analysis that there are different factor are available in the
market which will directly influence the growth and functioning of
business. These factors are economical, technological, cultural and
political factors. It was analysis that any change in the political
factor will force company to also make changes in their products. It
was analysis that in order to gain long term loyalty of their
customers the selected company will require to make an effective
pricing strategy.

SIGNIFICANCE OF INTERRELATIONSHIP AMONG
MARKETING AND OTHER FUNCTIONAL UNITS
It was analysis that market is an important concept or function of an
organization which is directly linked with the other departments of
an organization. Such as marketing department of an organization is
related to the finance department as because the finance department
of company will provide sufficient information about the budget and
financial position of company on the bases of which the marketing
department will plan its marketing activities.

IMPORTANT ELEMENTS OF MARKETING
FUNCTIONS AND INTERRELATIONS WITH
OTHER FUNCTIONAL UNITS OF THE BUSINESS
• From the above discussion on this report it is evaluated that
interrelationship between various functional department and
marketing will assist an organization in successfully achieve
their desired goal. In context of Sohe Travel and Tours, it was
analysis that for an effective marketing department and
functioning will require that all these departments will fully
coordinate with each other so that the objective of each
department will achieve.

CONCLUSION
From the above report it can be concluded that the
various roles and responsibility of the marketing
plays an essential role in enhancing the overall
performance of the organisation, marketing helps in
making consumers aware of the product and
services using various marketing tools and
techniques. The marketing essential is one of the
most essential part of the business which includes
marketing tools to promote and market companies
product and make them aware of the brand.

REFERENCE
• Witcher, B.J., 2019. Absolute Essentials of Strategic Management.
Routledge.
• Yi, G., 2018. Impact of internship quality on entrepreneurial intentions
among graduating engineering students of research universities in
China. International Entrepreneurship and Management Journal, 14(4),
pp.1071-1087.
• Gunawardane, G., 2020. Modern Health Care Marketing. World Scientific.

Thank you