Marketing Essentials: Functions, Interrelationships, and Unilever Case

This presentation provides an overview of marketing functions and their significance within a business context, using Unilever plc as a case study. It begins with an introduction to marketing, emphasizing its role in understanding customer needs and establishing strong relationships. The presentation then delves into the key roles and responsibilities of marketing functions, including marketing research, promotion, product development, selling, finance, planning, and communication. It further explores the interrelationships between the marketing function and other organizational units such as HRM, finance, and IT, highlighting their interdependence. The evaluation section assesses the impact of marketing functions on Unilever's performance. The presentation concludes by summarizing the key takeaways and emphasizing the importance of marketing in achieving business objectives. References to academic sources are included to support the analysis.