This report provides a detailed overview of marketing essentials, focusing on the roles and responsibilities of the marketing function within an organization. It examines the process of marketing, from analyzing customer needs and market trends to implementing marketing strategies. The report explores the responsibilities of the marketing department, including listening to customer needs and adapting to the marketing environment. Furthermore, it highlights the significance of interrelationships between the marketing department and other organizational departments such as finance, production, sales, and human resources, emphasizing the need for coordination to achieve organizational objectives. The report uses Kingfisher Plc as a case study to illustrate these concepts, providing practical examples and insights into how marketing functions in a real-world business context. The report concludes by summarizing the key roles and responsibilities of marketing in achieving competitive advantages and customer satisfaction, referencing several academic sources to support its findings.
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