Comprehensive Marketing Introduction: Strategies, Channels, and Value

This essay provides an introduction to marketing, emphasizing its strategic role in promoting goods and services to the public. It explores the use of both traditional and digital marketing channels, highlighting the advantages and limitations of each. Digital marketing leverages online platforms and tools for broad reach and performance tracking, while traditional marketing utilizes channels like newspapers and TV for audiences not online. The essay underscores the importance of marketing in increasing brand awareness, informing consumers, and fostering customer loyalty, ultimately driving business productivity and profitability. Desklib offers a variety of solved assignments and past papers to aid students in their studies.

Marketing Introduction

Table of Contents
Main Body.......................................................................................................................................2

Main Body
Marketing is the strategic business operation through which business organisations
promote and advertise their manufactured goods and services to the public in order to interact,
engage with them with the intention to making them interested in purchasing their manufactured
products and services (Armstrong and et.al., 2018). In the digital age, marketing can be through
the use of traditional and digital channels of marketing both which provide a business
organisation’s marketers with various advantages and limitations.
Marketers can make use of digital channels of marketing through various marketing tools
such as online websites, social media platforms, smartphone applications etc., with the intention
to promote and advertise products to consumers through the internet. Digital channels of
marketing provide marketers with numerous advantages such as being able to advertise and
promote to a large audience available on the internet. Digital marketers can even track, analyse
and evaluate the performance of their digital marketing strategy through the use of dedicated
tools such as Google Analytics, Hootsuite etc. in order to make necessary changes to their digital
marketing approach so that larger number of customers can be effectively marketed to (Chaffey
and Ellis-Chadwick, 2019). Marketers can also make use of traditional channels of marketing
through newspapers, TV and radio commercials, magazines, pamphlets, billboards etc. in order
to market to section of society who are not available on the internet.
Marketing is immensely essential business operation as it directly increases business’s
brand awareness amongst the public. It also notifies the consumers of the details and
characteristics of the manufactured products so that customers can purchase them. Effective
marketing also increases customer loyalty, engagement, interaction and trust levels which are
highly essential to increased productivity and profitability of the business.

REFERENCES
Books and Journals
Armstrong, G.M. and et.al., 2018. Marketing: an introduction. Pearson UK.
Chaffey, D. and Ellis-Chadwick, F., 2019. Digital marketing. Pearson UK.