Comprehensive Marketing Mix Analysis: Apple's iPhone 12 Pro

This project provides a comprehensive analysis of the marketing mix of the iPhone 12 Pro, focusing on the four Ps: product, price, place, and promotion. It details the iPhone 12 Pro's features, pricing strategy, distribution channels, and promotional activities. The analysis highlights Apple's strong global presence, after-sales services, and research and development efforts. The report concludes that the iPhone 12 Pro employs effective marketing techniques to maximize sales, referencing academic sources to support its claims. Desklib offers a range of solved assignments and past papers for students.

Apple company launch lines of smartphones which are
popularly known as Iphone. These Iphone are operated
through different operating system that is Apple's iOS
operating system. Marketing mix is technique which is used
by marketing department at the time of marketing of products
and services of an organisation. This poster contains marketing
mix of one of a smartphone issued by Apple company that is
Iphone 12 pro.
Promotion: In order to promote its product Apple provides best
after sale services to their customers.
Place: Company manage to have a strong global presence which
provides facility of local production, global sales, distribution
network and research and development facility and many more.
Price: Product offers several services to their customers and have
high prices of their products. The products of apple are not
compared with any other brand as it has its own operating system.
The price of Iphone 12 pro is 1,29.900 Indian rupees which is
marked but the company offers it in 1,24,704 Indian rupees to its
customers if it is purchased from the website of Apple.
Iphone 12 pro is a series of Iphone issued by Apple company
which was released on October 23, 2020.
Product: The product of Apple company Iphone 12 pro is
issued in three capacities by the having Ram of 6GB with ROM
128GB, 256GB and 512 GB. The product has several benefits
and company fixes problem which are faced by their customers
in their previous phones such battery life, problem of hang in
the phone and many more. In short the company offers a good
product in the market.
Marketing Mix of I Phone 12 Pro
INTRODUCTION MARKETING MIX
CONCLUSION
From the above it is concluded that the product Iphone 12 pro is a grea
product and has follows a good marketing techniques in order t
maximise the sales of product.
REFERENCES
McGonegal, M.E., 2020. Can I Rip Your Juul? The Evolution of the Electronic Cigarette Industry, its Products, and Marketing Appeals (Doctoral dissertation, University of Oregon).
Dobson, P. and Maheshwari, V., 2020. Internet marketing. Entrepreneurship Marketing: Principles and Practice of SME Marketing, p.174.
Quesenberry, K.A., 2020. Social media strategy: Marketing, advertising, and public relations in the consumer revolution. Rowman & Littlefield Publishers.