Global Marketing Issues - Course: Marketing, Semester 1

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Added on  2020/10/22

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This report explores global marketing issues, focusing on the application of marketing theories and practical challenges faced by businesses. The author discusses initial expectations for the course, highlighting the importance of understanding global market dynamics, branding, and consumer satisfaction. The report covers how the author expected to use the knowledge gained from the module to address business challenges, including branding and positioning, and how the author plans to apply this knowledge in future careers. It also touches upon the importance of marketing campaigns, ROI analysis, and the impact of political, economic, and legal factors in global markets. The author hopes to use the module to enhance career prospects in online and offline commerce, and to apply best marketing practices.
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Global Marketing Issue
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INITIAL EXPECTATIONS
As a student at____ for module Global Marketing Issues I thought that I would going to
learn and elaborate marketing theories as well as issues at the global market. The __ year of my
master’s degree have thought me the in-depth knowledge and learning based in this subject.
Regarding the module:
I initially hope that; this module will help me in sort the knowledge regarding the global
marketing issues such as business is planning to initiate business across the nation boundaries.
Issues which were mainly relevant with politics, social, economy, technical, legal and
environment on which possible solution have been determined. I learnt that how an organisation
makes efforts in branding, positioning of its product and services in the market with the
influences and application of various theories in practices. Along with this, as a part of internship
in___ where on the basis of marketing campaign I have learnt techniques relevant with
predictable and unpredictable issues based on consumer satisfaction relevant with global
business operations.
Regarding degree:
I also have expected that, learning techniques will be helpful in determining strategies in
companies, markets, advertising and product developing. Moreover, knowledge regarding the
trend line, identification of potential consumer, developing Off-line communication as well as
analysing the ROI of businesses will be helpful in resolving real life business obstacles.
Finally, I believe that, this module will be beneficial for me in passporting in many
companies for dealing in best online and offline commerce and applicating the best marketing
practices.
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