Global Marketing Issues - Course: Marketing, Semester 1
VerifiedAdded on 2020/10/22
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Report
AI Summary
This report explores global marketing issues, focusing on the application of marketing theories and practical challenges faced by businesses. The author discusses initial expectations for the course, highlighting the importance of understanding global market dynamics, branding, and consumer satisfaction. The report covers how the author expected to use the knowledge gained from the module to address business challenges, including branding and positioning, and how the author plans to apply this knowledge in future careers. It also touches upon the importance of marketing campaigns, ROI analysis, and the impact of political, economic, and legal factors in global markets. The author hopes to use the module to enhance career prospects in online and offline commerce, and to apply best marketing practices.
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