Career Viewpoint Report: Marketing Job Role Analysis and Skills Needed

This report analyzes the marketing job role, focusing on the skills and knowledge required for a successful career. The report begins with an introduction that outlines the scope and objectives, followed by a discussion of general trends in marketing, including the shift towards digital marketing and the importance of market research. It then explores the various ways to satisfy consumers and address marketing-related issues. The core of the report identifies the key skills and experiences needed for a marketing professional, such as research and development, communication, teamwork, and creativity. The analysis includes an evaluation of the job profession, highlighting the importance of decision-making and communication skills. The report concludes by summarizing the findings and emphasizing the importance of continuous learning and adaptation in the dynamic field of marketing. The report also includes a job advertisement and a LinkedIn profile as appendices for further context.

: MG410 - Career Viewpoint
(CW1)
1

Table of content
Introduction 3
1.General trends that can influence on chosen profession..........................................................3
2. Most of choosing ways of marketing between traditional and digital.....................................3
3. Ways of satisfying consumers and solving marketing associated issues................................4
Skills and experiences needed for chosen profession..................................................................4
Analysis of job Profession...........................................................................................................6
Conclusion 6
REFERENCES 8
2

Introduction
Graduate job and graduate employment focuses on position that needs a minimum of the
undergraduate degree of the person. Present report study is highlighted on the marketing job role
where graduate needs to enter. After completing my graduation, I need to perform roles
regarding marketing. I think that I have some skills which can help me out in performing roles of
marketing in an effective manner and also improving career (Patrutiu-Baltes, 2016).Main aim of
this study is to identify own skills, requirement of knowledge for performing basic roles after
graduation. This study will discuss
1. General trends on analysis and application.
It is vital to collect information that are associated to the marketing profession as what
are the changes occurs, issues that firm faces and many more. Data and information was
collected from articles and Journals. Also from internet the data was gathered.
All focusing on the research and development and communication. They are the one who can
have told various ways regarding dealing with consumer, ways of solving problem and working
under pressures.
Changes in marketing
Market Research - With the help of Video analysis, machine learning, it becomes faster and
easier for the market Researcher to reach out the more number of people that earlier that leads to
better comprehensive understanding of consumer and more generated insights. As nowadays
consumers are becomes health conscious as well as in various industries such as retail, apparel,
consumers needs are changes within a rapid manner as well as changing own strategies that can
leads to enhance the cost as well as time (Baker. and Hart, eds., 2016).
2. Most of choosing ways of marketing between traditional and digital ways
3

Nowadays most of the firms uses digital marketing as it is easier in approaching as well as
interacting with global consumers. It decreases their cost and time both. One of the another
reason is enhancing the use of the globalization and technology as well as people make utilizes
social media platform up to a great extent because of such reason firms focuses on digital rather
than traditional marketing (3 Market Research Trends That May Dominate the 2020s ,2020)s
3. Ways of satisfying consumers and solving marketing associated issues
It is vital to know about various ways as well as strategies that are being utilized through
successful firms within solving issues as well as satisfying the changing requirements of
consumers. Within this regard it is found that enabling consumers to share their feedbacks, views
giving post sales services that are being within contact after sale. When consumers are enable to
share their opinions and views of products and also when firm take all their views into
consideration as well as makes modification as per products accordingly. So when the post sale
services as it makes consumers feels more valued as well as enhances the loyalty. It is consider
as one of the best ways of enhancing consumer retention rate (Springer, Cham.Truman. and
Elliott, 2019)
From secondary research data within marketing is collected as well as found that globalization
is also having several influences regarding marketing. While on the other hand it is found that
because of the enhancing utilize of technology as well as globalization, medium and small sized
firms are facing issues within attracting consumers as it needs investing money within social
media in order to promoting goods and developing websites. Due to lack of availability, they are
also failing to attract consumers. Through by making utilize of various skills that are needed
within performing roles as a marketers such as decision making, communication, meeting and
negotiating consumer face to face in order to competing with several other firms.
Skills and experiences needed for chosen profession
A new graduate who is performing role of a marketer needs some experience and skills
and thus on such basis selection can be done. Various vital skills as well as basic skills of
marketer through manager can hire graduates that can be known from the primary research as
well as by participating within career events involves.
Research and development- One of the major responsibility of the marketing is to collect data
from consumers and provide products accordingly. Various consumes have various requirements
as firms can makes the effective decisions within the market in order to satisfy consumers as it
4

can be done if marketer have appropriate research and development skills. According to these
skills graduates needs ability to research about the marketing trends such as consumer likes,
preferences, rivalries pricing strategies as well as making the utilize of all the data with more
effectiveness and in addition to this making products as per their requirement.
Communication- Other responsibility of the marketer is to impact as well as making consumers
aware regarding products as well as services of a firm. It can be only done alongside good
written and oral communication skills, so communication is consider as one of the important
skills in order to performing several roles of marketing within a more effective manner. Thus by
having such skills, newly graduates can also promotes brand and products of the firm and assist
them in completing their goals as well as objectives (Woods, 2016)
Team working- Marketing is interlinked with several other departments such as gathering data
as they requires to give them to sales and also interacting alongside finance and HR as well as
several other departments in order to perform their roles with more efficiency. So as a graduate
have an effective team working skills is vital as to can get several effective information of data
that can plays a vital role in order to makes the development and consumer awareness and
decision making.
Creativity- There are various firms within the marketplace who requires to focuses on the
marketing the most but at the same time only few of them are successful as compare to all of
them as the main reason behind it is their skill called creativity skill. As after that collecting the
data as well as interacting with consumers, a marketer also makes the creativity as well as
imagination skills that assist them within making their products unique and also utilizes several
attractive ways of approaching consumers. And also gives products as per their needs. So it is
one of the vital skills needs in order to performing role of the marketer.
Various areas where people needs expertise such as
Confidence and self-motivation- As a marketer it is not considered as an easy task as per to
business environmental factors as they have to make modification within strategies as well as
needs working under the pressures. For graduate is also vital of having confidence and self-
motivation skills for having a fair image within the eyes of consumers and also makes them
believes them accordingly (Chaffey, 2019).
Impacting and negotiation- It is a capacity where people can make other individuals believes
within themselves as well as key of the success. In addition to this also not making individuals
5

make aware about goods of the firm, graduates need having more expertise within capacity. For
this they require to makes utilizes their skills of integrity, communication, calm behavior as well
as other skills at once as per to focuses on the nature of the consumers. A Person has various
skills that can easily attract consumers in order to buy goods as well as improves brand within
more effective manner. Thus, from the above discussion all skills as well as knowledge areas as
it can focus that newly graduate who can perform all the marketing basic roles (Camilleri, 2018)
Market Research- It is the capability to cope with fast paced as well as pressured work, accuracy,
good organisation skills and has a strong attention to detail as well as strong analytical mind. It
is the capacity to notice patterns as well as statisitcs.
Evaluation of job Profession
After performing all the functions and roles of marketing as it is vital for me in order to
achieve my career goals, improves career as well as getting wanting roles within future
references. I like this job because it has marketing research and I like to travel as well as
communicate with people.ss
Conclusion
From the above it is concluded that decision and communicating skills are played a
important role after graduation. All of such skills are also enables newly graduated person in
order to perform various roles within more effective manner as well as also enhance confidence
so that career will be improving. Therefore, it is also discussed various current trends that are
associated to the marketing that what are the issues are, how to solve issues as well as how they
utilizes other skills as well as information that can be collected through personal contacts and
participating within career events.
6

REFERENCES
Books and Journal
Baker, M.J. and Hart, S. eds., 2016. The marketing book. Routledge.
Camilleri, M.A., 2018. Integrated marketing communications. In Travel marketing, tourism
economics and the airline product(pp. 85-103).
Chaffey, D., 2019. Digital marketing. Pearson UK.
Patrutiu-Baltes, L., 2016. Inbound Marketing-the most important digital marketing
strategy. Bulletin of the Transilvania University of Brasov. Economic Sciences. Series
V, 9(2), p.61..
Springer, Cham.Truman, E. and Elliott, C., 2019. Identifying food marketing to teenagers: a
scoping review. International Journal of Behavioural Nutrition and Physical
Activity, 16(1), pp.1-10.
Woods, S., 2016. # Sponsored: The emergence of influencer marketing.
Online
3 Market Research Trends That May Dominate the 2020s ,2020 [Online] available through:
<https://www.d8aspring.com/blog/3-market-research-trends-that-may-dominate-the-2020s>
7

Appendix
Job advertisement
Job title: Marketing analyst
Company – M&S
Job location: UK
Core responsibilities
Doing marketing research
Preparing reports
Analysing of data and info
Identifying trends and gathering info from market.
Supports management to implement the organization’s policy and goals.
8

Accountable to: General manager
Qualifications and skills
Must be BBM graduate from reputed university
Must have more than 70% in graduation
Communication skills
Problem-solving ability
Ability decision-making
Linked in Profile
Profile: I am a dedicated hardworking individual who is currently studying business
management at university. I have the right attitude and academic background which has helped
me work independently and within a team. My main focus once completing studies is
participating in voluntary work or searching for roles within the admin/clerical services to gain
new skills and experience.
Skills:
 Excellent communication skills
 Ability to multi-task and work well under pressure
 Efficient IT skills using MS word/PowerPoint/Outlook
 Time Management skills and meeting deadlines
 Team building skills and able to work independently
Education:
New Bucks University (2020-2022) BA Honours Business Management (Currently)
BRIT college: HND Business (2017): PASS
9

Broomfield school (1988-1992) – GCSE’s: Maths C, English Language C, Religious Education
C, Science B
10