Report: Insights from Face-to-Face Meetings and Trade Fair Analysis

This report details the author's experiences from face-to-face meetings with professionals in integrated marketing communications (IMC) and attendance at job fairs. The report summarizes advice from Mrs. Jane Milton, Mr. John Kingsley, and Miss Jeniffer Kim on preparing for and securing jobs in the marketing industry, emphasizing the importance of personal branding, technical skills, and self-confidence. It further analyzes interactions with IMC managers at Goodlife Fitness, Cintas Canada Limited, and Sofina Foods Inc., highlighting the critical skills of writing, editing, presentation, teamwork, and cultural sensitivity. The report also discusses common resume errors that can hinder job applications. The author includes a list of questions asked during the meetings and job fairs, providing a comprehensive overview of the insights gained on career preparation and job acquisition in the IMC field.

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Report on Face to Face Meeting and the Trade Fair
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Report on Face to Face Meeting and the Trade Fair
Report on Face to Face Meeting
Recently I had an opportunity to meet and interact with three people who work in the integrated
marketing communications field. During these meetings, I had an opportunity to speak to them
about their work and sought their advice on how to prepare for finding and retaining a job in the
industry. The conversations were eye opening and enlightened me on the requisites of the MIC
field.
My first meeting was with Mrs. Jane Milton, an MIC associate at Access Communications.
During our interaction, I asked Mrs. Milton to advice me on the best way to prepare for and
maintain a job in the marketing industry. She responded by highlighting the importance of
creating a personal brand. Specifically, she suggested that it is important for an individual
seeking a career opportunity in the industry, it is important for them to create the best version of
themselves in front of the hiring manager and leave a long lasting impression by creating a
personal brand. One may do this by customizing their resume for each individual job application
and having a clean social presence.
Afterwards, I had an opportunity to interact with Mr. John Kingsley who works in the MIC
department at Ache Records. His advice was insightful and eye opening for an individual like
me, seeking for a job in the MIC field. When asked on the best ways to prepare for and retain a
job in the industry, he emphasized on the importance of possessing the right technical skills.
Particularly, he stressed on the value of attending the right courses that equip an individual with
the skills required in MIC. In his opinion, it is fundamental for a candidate to attend classes such
as programming, mathematics and psychology. These classes will equip the individual with the

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skills to optimize marketing programs, as well as understand human behavior. Indeed, these
skills are critical in marketing.
Lastly, I had a meeting with Miss Jeniffer Kim, an MIC associate at Magna International. She
enlightened me on the fact that in order to secure a job opportunity in the MIC field, it is
important for the candidate to possess a great deal of self confidence. The job description
warrants for an outspoken individual who can interact comfortably with clients and colleagues.
Therefore, when attending an interview, the candidate must exhibit confidence.
Report on the Job Fair Attendance
I also attended two job fairs where I interacted with many potential employers from
various companies across the country. First, I interacted with Randall Miller, who works as an
IMC manager at Goodlife Fitness Company. When asked on the most critical skills that anyone
seeking a position at Goodlife Fitness should possess, Mr Miller pointed out that the candidate
must exhibit superior writing, editing and presentation skills. Mainly, this is because these skills
are critical as one needs to communicate effectively with clients and team members. In addition,
one must possess great teamwork skills as they may work with specialists from various
marketing disciplines. According to Mr. Miller, having these skills may help one get and retain a
job in the integrated marketing communication field.
Afterward, I met Mrs. Emma Stone, and she shared some insightful views about landing
and maintaining a lucrative job in the MIC field. Mrs. Stone is an Assistant Dean of
Communications at Cintas Canada Limited. In her opinion, the right candidate for an MIC job at
the company is one who can develop skills in observing responses both in the face-to-face
format, the mathematical format and the feedback format. I learned that in order to be a great

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candidate for the job, one must be good at observing the cultural values of any situation in which
a message is distributed to ascertain for cultural sensitivity and expertise.
Lastly, I had an insightful conversation with Mr. Mason Rogers who is also an MIC
associate at Sofina Foods Inc. I requested Mr. Rogers to enlighten me on the biggest errors that
most candidates make when seeking employment at their company. To this, he responded by
pointing out that most candidates fail to obtain a job in the field due to simple errors in the
resumes. In his opinion, employers view the resume as a reflection of the applicant. For this
reason, if they make mistakes in their application materials, then it is assumed that they will
make mistakes on the job as well. From this I learnt that it is important to take a keen interest
while writing a resume or cover letter for any job application as it can determine whether or not
one is considered for the opportunity.

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List of questions asked
1. What is the best way to prepare for and maintain a hob in the integrated marketing
communications field?
2. What critical skills should anyone intending to start a career in the integrated marketing
communications industry possess?
3. How can one secure and retain a job in the IMC department of your company or any
other company?
4. What are the biggest errors that mist candidates applying for an MIC job opportunity
make?