Business Management Project: Marketing Journal Analysis and Research

This Business Management project delves into the analysis of marketing strategies through the examination of journal articles employing qualitative and quantitative research methods, alongside a literature review. The project focuses on three articles from the 'International Journal of Human Resource Management,' exploring topics like digitalization's impact on HRM, the effect of learning culture on training transfer, and the roles of job satisfaction and boundary-spanning activities for IT employees. The project covers aims, objectives, methodologies, findings, and recommendations of each article, offering insights into how digital technologies and training processes influence employee performance and knowledge acquisition. The project also highlights the importance of job satisfaction and the implications of boundary-spanning activities for IT employees. The project culminates in recommendations for HR managers, emphasizing digital technology adoption, training programs, and the significance of employee engagement and satisfaction.

BUSINESS
MANAGEMENT
PROJECT

Table of Contents
INTRODUCTION ..........................................................................................................................1
CONCLUSION ...............................................................................................................................9

INTRODUCTION
The coordination and organisation of the activities of a company in order to accomplish
defined objectives and goals. Management belongs of the interlocking functions of developing
corporate policy and planning, controlling, directing and organizing an organisation's resources
to attain the targets of that policy. In this project chosen topic for journal is marketing and in
which three articles are also selected which is based on qualitative research, quantitative research
and literature review. In each articles, some important points are cover such as aim, objective,
question, main thesis, methodology, findings, recommendation and self commends.
Journal of human resource
The name of the journal is “The international journal of human resource management”.
Routledge is deeply saddened to acquire of the passing of Professor David Lepak, Senior Editor-
in-Chief of IJHRM (Digital Transformation And The Evolution Of HR Trends. 2016). They had
been editing the Journal since 2013. He was an highly talented and knowledgeable Editor and
was a joy to work with. As per above journal, three article is selected which are determined as
under:
Article 1: Special issue of the international Journal of Human resource management:
Digitization and the transformation of HRM
Quantitative approach to research:
AIM: The aim of special issue or problem is to catalyse investigation on the implications
of digitalisation of activity or work for HRM practices and theory (Special issue of the
International Journal of Human Resource Management: Digitization and the transformation of
human resource management). With respect to digitalisation, David Lepak distinguish three
about current development, namely the maximising use by enterprise of: big information
accumulation, analytics and artificial intelligence and automation of work process.
OBJECTIVE: There are different objectives related to this article, some are determined as
under:
 To identify the use of artificial intelligence and algorithms that impact on human resource
management to achieve better outcomes. To evaluate the unintended and intended results of the use of human resource analytics at
individual and organizational levels of analysis.
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QUESTION: It is another part of the quantitative approach which is important and essential for
the investigator to identify main issue and ways to overcomes that problem. It is against the
background of the digitalisation that author invite investigators to study about how recent and
current improvement in the work digitalisation. These are transforming and effective the role of
human resource management professionals and the nature of human resource management
practices in the economy of digital platform. There are some questions which are shown as
under:
 How does the use of artificial intelligence and algorithms impact human resource
management outcomes? What are the unintended and intended results of the use of human resource analytics at
individual and organizational levels of analysis?
MAIN THESIS: This part of the quantitative research should stress the issue's importance. Main
issue in such article is implication of digitalisation of work. Collectively, such type of
developments are expected in order to have essential implications for the conditions, structure
and nature of work with its activities state progressively sourced via online platforms for human
resource. In order to overcome such issues effectively, human resource manager of company
adopt digitalisation which will help in achieving better results and outputs.
METHODOLOGY: This is also another important and essential part of the research which will
help a researcher to collect accurate amount of information about the issue. Beside this,
researcher only select quantitative research which is based on statistical, mathematical and
computational tools.
FINDINGS: According to CB Insights research, human resource technology industry had
achieved more than $2 billion in investment capital in year 2015. Therefore, encouraging
application of advanced techniques for learning, recruitment, performance management,
feedback, employee engagement and employee benefits. This speedy transformation has desire
business to revamp the processes of human resource from top to bottom.
Large number of person spend more than 2.5 period on mobile devices each and every
day. They enjoy or relish digital experiences when conjunctive with their friends and family and,
and that’s the way they require effective things at their workplace. Thus digitalisation is more
effected on human resource management practices and policies in a direct manner.
RECOMMENDATION:
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From the above mentioned information, it can be recommended to the human resource
manager of any organisation to use digital technology and improve productivity and performance
of their workers. Digital technology is more effective and essential for the growth and success of
any organisation. There are some recommendation to the human resource manager which are
determined as under:
 HR manager should provide training and development to their workers who has lack of
knowledge about digitalisation.
 They should also use innovation in their policies and strategies which will further assist
an HR manager to accomplish better outcomes within predetermined time period. Human resource manager should try to invite their all stakeholders in decision making
process of implementing proper strategies and policies.
OWN COMMENTS:
As per my point of view, digitalisation of the work is more effective and essential for the
each employees. It will help them to save their time and work with more easily and effectively.
Human resource of the company is capable for the success and growth of an organisation, I
recommended to the HR manager should use digitalisation in their policies and strategies which
will further essential for overcoming issue about digitalisation.
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Article 2: The effect of learning culture on training transfer: Empirical evidence in Spanish
Teachers:
Qualitative approach to research: This type of research needs numeric data in the form of
variables (The effect of learning culture on training transfer: empirical evidence in Spanish
teachers). It is refer as an effective way of analysing any quality that varies and has two or more
possible values.
AIM: Main aim of this article is to analysis the impact of training process on training
conveyance and second the moderating impacts of learning culture on training transfer.
OBJECTIVE: There are some objectives about this article which are shown as under:
 To identify the Impact of learning culture on training transfer. To evaluate the importance of training for teachers.
QUESTION: It is identify as an another part of the qualitative research which is important for
the researcher to analysis ways to increase knowledge and skills of teachers through training.
 What are the major impact of learning culture on training transfer? What are the major importance of training for teachers?
MAIN THESIS: Main purpose of this article is to identify the significance of learning culture on
transferring training. It is one of the best way which is used by the human resource manager in
order to improve knowledge and skills of teachers. For this, HR manager use different methods
of training which will further support the respondents to achieve better outcomes in given time
period.
METHODOLOGY: In order to collect accurate and relevant amount of information,
investigator applied qualitative research method and research hypotheses. This method are tested
or proved with a sample size of secondary school teachers and via modelling of structural
equation. An an output, the research verifies the effect of training process on transferring training
to their employees. In this selected respondents are 20 through Random sampling method. As per
the topic of article, researcher is capable to prepare a questionnaire and identify opinion of
respondents about the training and learning.
Questionnaire
Gender:
E-mail Id
Q1: What are the major impact of learning culture on training transfer?
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a) Motivation
b) Performance
Q2: What are the major importance of training for teachers?
a) Increasing knowledge
b) Maximising performance
FINDINGS: As per the above discussed questionnaire, it has been determined that training is
more important and essential for an individual to maximise their knowledge and skills in specific
field.
Theme 1: Impact of learning culture on training transfer
Q1: What are the major impact of learning
culture on training transfer?
Frequency
Motivation 10
Performance 10
Motivation Performance
0
1
2
3
4
5
6
7
8
9
10
10 10
Frequency
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Interpretation: From the above mentioned information, it can be concluded that learning
culture is a set of business conventions, values, practices and processes that encourage
performance, knowledge and competence of individual. In this respondents are give equal
chances to the motivation and performance. Thus, learning culture is highly impact on providing
training to the people.
Theme 2: Importance of training for teachers
Q2: What are the major importance of training
for teachers?
Frequency
Increasing Knowledge 12
Maximising performance 8
Increasing Knowledge Maximising performance
0
2
4
6
8
10
12
12
8
Frequency
Interpretation: From the above given information, it can be determined that training is
more essential and important for the teacher to improve their knowledge and performance easily.
In this 12 out of 20 respondents are agree as training is essential for increasing knowledge and
rest of the population are say as training support them to maximise their performance effectively.
RECOMMENDATION:
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From the above mentioned information, it can be recommended that training process is
more essential and important for the people to maximise their performance and knowledge
easily. There are some recommendation to the human resource management about training:
 Human resource manager should implement digitalisation in process of training which
will help in saving time as well as cost also. They should also use different types leaning and training theories which will further
essential in maximising knowledge and skills on particular topic.
OWN COMMENTS:
As per my point of view, training process is more significant and essential for the
individual and organisation to enhance their productivity and performance easily. As per my
suggestion, HR manager should also use various types of training methods and learning
approach.
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Article 3: Role Overload, knowledge acquisition and job satisfaction: An ambidexterity
perspective on Boundary-spanning activities of IT employees.
Review of Literature articles: This part of research is also important and essential which
help an researcher to collect information about the topic. In this different number of authors and
writers are give their point of view about the topic.
AIM: Building upon the ambidexterity view, this research conceptualizes boundary-
spanning activities or actions as both learning and transactional to illuminate their various
effects on information technology employees’ job satisfaction (Role overload, knowledge
acquisition and job satisfaction: An ambidexterity perspective on boundary-spanning activities of
IT employees). Main aim of this article is to analysis the importance of job satisfaction,
knowledge acquisition and role overload. In this authors overarching theoretical possibility
rooted or unmoving in ambidexterity by linking the knowledge acquisition and role theory
perspective to adjust the incompatibility of existing findings. Along with this, role overburden
has a mediating impact on the link between job satisfaction and boundary-spanning activities for
both learning and transactional.
OBJECTIVE: There are some main and important objective of this article which are explained
as under:
 To identifying the managerial and theoretical implications for boundary spanning,
ambidexterity and job satisfaction. To analysis the learning goal orientation and high achievement motivation moderate the
positive impact of learning boundary-spanning actions on job satisfaction.
QUESTION:
It is another essential and effective section of the research which will help an investigator
in order to identify significance of job satisfaction fr the IT employees. This part is based on the
research objective which are mentioned as under:
 Is managerial and theoretical implications for boundary spanning, ambidexterity and job
satisfaction are important for the IT employee's. How learning goal orientation and high achievement motivation moderate the positive
impact of learning boundary-spanning actions on job satisfaction.
MAIN THESIS:
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In this article main thesis is to analysis the importance of job satisfaction for the IT
employees. Thus, it is essential and significant for the success and growth of individual. Beside
this, human resource manager of the organisation is capable to identify the theoretical and
managerial implication of job satisfaction, boundary-spanning and ambidexterity. Thus, all these
are highly essential and effective for maintaining better relation with the employees.
METHODOLOGY:
Methodology is important and useful part for the investigator to use this and collect
accurate amount of information from the respondents. In this different methods are use by the
researcher such as primary and secondary data, sample size and many other.
FINDINGS:
In this researcher analysis the different ways about how to motivate their employees
effectively and easily. Highly motivated employees is identify as main strength of the company
which will be essential and important for any organisation to enhance their performance and
improve productivity at large scale.
RECOMMENDATION:
From the above mentioned data, it can be recommended that job satisfaction, boundary
spanning and ambidexterity are effective and important for the employees to increase their job
satisfaction and attain effective results within predetermined time duration. There are some
recommendation to the human resource manager of company which are explained as under:
 HR manager should use different technique's of motivation such as job rotation,
incentives and so on. All these are highly essential and important for the development
and success of company within predetermined time period. Another recommendation to the human resource manager is to maintain working
atmospheres and collect feedback from the employees.
OWN COMMENTS:
As per my opinion, job satisfaction is more essential for the success and growth of any
enterprise. Role Overload, knowledge acquisition and job satisfaction are effective and essential
which is provided by the human resource manager to their workers. Thus, it will help in
maximising knowledge and maintaining long-lasting relationship with employees.
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CONCLUSION
From the above mentioned information, it can be concluded that human resource
management is effective and main part for the every organisation. They has different roles and
responsibility about providing training and development to their employees and reducing
workload. Therefore, it help an enterprise to achieve better outcomes and results within given
time period.
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