Marketing Report: Analysis of Kellogg's Breakfast Cereal Strategy

This report offers a comprehensive marketing analysis of Kellogg's breakfast cereal. It begins with an introduction to the product, emphasizing its health benefits and popularity. The analysis then delves into the 4Ps of marketing: product, examining ingredients and consumer perception; price, discussing pricing strategies and factors influencing cost; place, outlining distribution channels and retail presence; and promotion, covering advertising campaigns and promotional activities. The report further explores brand aspects, including audience appeal, targeting health-conscious consumers and families. The conclusion summarizes the effectiveness of Kellogg's marketing strategies in influencing consumer purchase decisions and maintaining brand loyalty. References to relevant marketing literature are also provided.

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Marketing

Contents
Product: Kellogg breakfast cereal..........................................................................................................2
Product..................................................................................................................................................2
Price......................................................................................................................................................2
Place......................................................................................................................................................3
Promotion..............................................................................................................................................3
Brand.....................................................................................................................................................3
Audience appeal....................................................................................................................................3
Conclusion.............................................................................................................................................4
References.............................................................................................................................................5

Product: Kellogg breakfast cereal
I have chosen Kellogg’s breakfast cereal because it contains the healthy ingredient in its
product. Due to the increasing health and wellbeing concern of people, breakfast cereal is the
good option to consume daily. It is true that breakfast is the most significant part of the day as
it offers the lowest fat.
Product
Kellogg cereal is seen as the most popular breakfast cereal that is made up of flakes of corn.
The breakfast cereal of Kellogg is made by combination of milled corn with the sugar milled
corn. Breakfast cereal is made with wholesome grains that help the family in starting the
morning with energy by taking nutrients. It is seen that cereal with milk is the leading source
of around 10 nutrient. Cereal is also found to be lower in sugar and sodium as compare to the
several breakfast options (Koe, 2018).
Price
It is seen that the price of Star Wars Kellogg set of 3 empty cereal box prices are AU $35.
Kellogg’s has stated that from the last 90 years, it has been buying Aussie grown grains such
as corn, wheat, rice and oats. It has been seen that due the negative drought conditions, cost
of these ingredients such as wheat, corn, rice, and oats has increased. In spite of the
increasing prices, it will buy the crops from Australian farmers in order to support them. For
different g packages of Kellogg, the price is different. In this way, it tends to charge the
nominal price so that every person can move toward the healthy eating habit (Patino, Pitta &
Quinones, 2012).

Place
The breakfast cereal of Kellogg’s is sold through several retail stores and supermarkets. The
breakfast cereals of Kellogg in Australia are available in retail sales of ready to eat cereals
and hot cereals. It is found in children’s breakfast cereal and other as family cereal such as
RTE cereals and flakes. The market of these cereals is valued as per the retail selling prices
by including the taxes. Kellogg also provides the leading and well-equipped storage system in
order to ensure that product reach to the customers in best possible quality. In this way, the
breakfast cereals of K
Promotion
By using television advertising and store promotion, Kellogg ensure the promotion of its
breakfast cereal. In order to promote its product, it has used the 30 second TV commercial for
supporting the event. Kellogg’s breakfast cereal is also promoted through the local
distributors as well as retailer such as Walmart, Tesco, ASDA and Dunnes for ensuring the
right distribution of its products. With the help of its website, it is also change the vision of
person related to breakfast. Kellogg has telecast the promotion campaign on television.
Several ads are also seen in the magazines regarding Kellogg breakfast cereal and its
ingredients. Kellogg has also started the new marketing campaign for the women that inspire
them for bringing positive changes through healthy eating. In this way, Kellogg gives higher
emphasis on promoting its breakfast cereals.
Brand
Audience appeal
Through the 4ps of this particular brand, people who consider healthy breakfast in the
morning have been considered. It is because the breakfast cereal of Kellogg’s includes the
high nutrient. It is seen that people who mostly care about their health purchase the breakfast
cereal. In addition to this, cereal is lower in sugar and sodium. At the same time, kids cereal
also contributes less than 5 per cent of the daily intake of sugar and it adds texture, taste as
well as enjoyment (Payne, Frow & Eggert, 2017).
Due to the health concern of people, Breakfast cereal is best that is cholesterol free, low fast
as well as have vitamin rich serving of delicious ingredients. In this way, for healthy start of

the day, it is better to provide the happy and nutritious start. In weight loss also, breakfast
cereal of Kellogg help as the calorie intake is less.
Kellogg is made for following people:
 Health conscious
 Want healthy breakfast in the morning
 Love rich nutrient food
 active person
I too believe breakfast cereal of Kellogg keep you energetic in the morning as well as whole
day. People are having nutritious choice so Kellogg breakfast cereal has proved to be the
most delicious and nutrient rich food.
Conclusion
In the limelight of above discussion, it can be concluded that breakfast cereal of Kellogg has
rich ingredients that directly influence the people to buy. For the fresh, energetic and healthy
start to the day, breakfast cereal of the Kellogg is demanded by the people.

References
Koe, T. (2018) Kellogg’s Mars, Nestle Pledge to reduce sugar, salt and fat as Saudi launch
the Healthy Food strategy. [online] Available from: https://www.foodnavigator-
asia.com/Article/2018/09/25/Kellogg-s-Mars-Nestle-pledge-to-reduce-sugar-salt-and-
fat-as-Saudi-authorities-launch-the-Healthy-Food-Strategy
Patino, A., Pitta, D. A., & Quinones, R. (2012) Social media's emerging importance in market
research. Journal of Consumer Marketing, 29(3), pp. 233-237.
Payne, A., Frow, P., & Eggert, A. (2017) The customer value proposition: evolution,
development, and application in marketing. Journal of the Academy of Marketing
Science, 45(4), pp. 467-489.