Kellogg's Corn Flakes: A Marketing Analysis and Strategy Report

This report provides a detailed marketing analysis of Kellogg's Corn Flakes, examining its current market position using marketing models and concepts. It explores the product's place within the marketing mix, including pricing, promotion, and distribution strategies. The report also critically evaluates the marketing communication strategies employed by Kellogg, such as advertising, public relations, database marketing, and sales promotions, assessing their effectiveness. Furthermore, it delves into the various marketing concepts, including production, product, selling, marketing, and societal marketing concepts, and their application to Kellogg's business model. The analysis also includes the limitations of the marketing mix and marketing concepts. Finally, the report discusses the cross-functional activities that Kellogg must plan and implement to achieve future marketing positioning strategies for Kellogg’s corn flakes, providing a comprehensive overview of Kellogg's marketing approach.