This report provides a comprehensive analysis of KFC's marketing strategies. It begins with an introduction to marketing and then delves into a company overview of KFC, discussing its global presence, competitors, and financial performance. The report outlines KFC's advertisement aims, which focus on increasing consumer numbers and expanding the business. A detailed marketing plan is presented, including situational, internal (SWOT), and external (PESTLE) analyses. The marketing mix of KFC is examined, covering product, price, place, and promotion strategies. The report also explores KFC's segmentation, targeting, and positioning approaches. Furthermore, it discusses the budget allocation for marketing activities and the methods used for monitoring and controlling the marketing plan's effectiveness. Finally, the report explains relevant marketing theories, such as the marketing mix theory, and their application to KFC's operations. The report concludes with a summary of the key findings and insights into KFC's marketing practices.