Marketing Review and Analysis for Lava Contracting Company, Muscat

This report provides a detailed marketing analysis of Lava Contracting Company (LCC), based in Muscat, focusing on their business model involving water-sensitive tiles imported from India. The study covers product analysis, pricing, industrial analysis (SWOT, PESTEL), segmentation, targeting, positioning, and the marketing mix. It examines the product launch program, pre- and post-launch marketing plans, and the significance of the Omani-Indian trade relationship. The report also explores the growth of the Indian tile industry, market drivers for ceramic tiles, regional analysis, and the impact of factors like urbanization, construction industry growth, and government policies on the demand for ceramic tiles in Muscat and India. It also touches on the global ceramic tile market, market drivers, and potential challenges like environmental regulations and carbon emissions.

Title

Table of Contents
Chapter 1 Introduction 1
Type chapter title (level 2) 2
Type chapter title (level 3) 3
Chapter 2 Analysis & contemporary theory 4
Type chapter title (level 2) 5
Type chapter title (level 3) 6
Chapter 3 Literature Review 4
Chapter 4 Conclusion and Recommendations 4
References 4

Executive Summary
This study offers a detailed marketing review on the hypothetical business models of the Lava
Contracting organization based of Muscat with a layer of clear, hydro sensitive compound 'hydro
chrome' that is used as finished quality water-sensitive tiles to protect people from being harmed
by water sources. Lava contracting company importing the tiles from the top-rated Indian
companies for their business. The study contains an extensively specified product interview,
pricing policy, industrial analysis (SWOT, PETLEL), segmentation, targeting and positioning
techniques, marketing mix including (product, price, expenditure, promotion), product launch
programme of Lava contracting company, including pre-and after launch marketing plans. In
order to realize the enormous potential for trade and social cooperation between two nations,
Muscat and India reaffirmed their pledge to broaden trade relations and enable companies to
invest each other in one region. International relations among India and Muscat rose by 8.5% in
the year ended 31 March in the same year as in the previous year to 5.93 milliards US dollars,
according to the press statement released by the Indian consulate in Muscat. Exports to Moscow
from India is worth US$2.26b.

Chapter 1
Introduction
LCC (Lava Contracting Company) is a prominent ceramic and porcelain firm, agents for big
corporations, internationally owned labels for ceramics, sanitation and glue products, best
manufactured worldwide, and also provides versatile and ease-friendly solutions to satisfy the
needs of our consumers. Besides meeting criteria in all areas of the Sultanate of Oman for the big
city and retail industries
LCC (Lava Contracting Company) has begun 2018 with a feeling of careful hope, and a deep
commitment to our Value Building Strategy continued. Our approach involves rebranding,
specification, product differentiation and organizational and development performance, and we
have managed to produce satisfactory results. While we still face difficulties on the regional
market and high price uncertainty, our core business growth has been steady, backed by sales in
Most of the world and India, as well as growth in our tableware and faucets.
Lava contracting company has made significant progress in improving our import tile sector
from India, and we are proud to report that we plan to invest in a state-of-the-art production
facility in Muscat. Because of the increased building and real property activities and the
favourable cost advantages for development due to competitive energy prices, we are hopeful for
further growth in Muscat. In India, the whole Indian industry continues to face pressure as a
result of the post-demonetization downturn, GST and RERA impacts. Our tableware division,
backed by profitable growth in Muscat markets, has shown strong demand and increased gross
profit. We have hit a forever high gross profit margin as our focus continued to be on cost
control and operating performance.
Several internal and external macro factors are looking forward to 2019 that will continue to
impact our sector. However, we concentrate on improving our brand and optimizing our Group-
wide operations while maintaining our large Muscat market share and importing tiles from India
to extend our LCC activities.
The Indian tile industry has seen a steady growth of 15% each year. In terms of the overall
output of tiles in countries of the world, India has been ranked on the top 3 list. The production

of tiles from India is consistently rising annually due to so many developments in the Indian tile
industry. 4 of 10 companies come from India as defined in 2019 The Daily Records' list of the
Top 10 Best Floor Tile Companies in the world. In India, several tile factories export tiles to
different parts of the world because of an exclusive range of ceramic, vitrified tiles and other
typical tiles. In recent years India has become a very favoured destination for carton exporters
around the world because of the spate of growth. Lava contracts import tiles from leading Indian
companies for its business.
The Lava contracting company is of significance from documenting and establishing political
and trade ties among the Omani Indians since India represents a primary trade partner for Oman
and a strategic dimension for both countries' shared economic and investment interests. The
introduction of Islam, as Omanis contributed towards the propagation of Islam in India,
enhanced strong ties between the two countries. Ties between the two countries have long been
indicative of peace and stability. Recent history has improved these ties as India, and the Gulf
countries have fallen under European dominance, which has shared much between the two
regions and faced the same British policies that have promoted Omani-Indian contact and
smooth flow of trade and human movement between them.
The paper is divided into the following two themes: one deals with the relationship between the
princes of western Indian coastline Ahmad Bin Said Al-Bu Said, founder of al-Bu Said, from the
mid-18th century, when unique business, military and political collaboration marked the
relations. The second issue focusses on the trade and exchange of investment between the two
States showing the types of exchange of goods, services and products and the essence of the
investments during the Omani Renaissance, and also the contribution of Indian experience and
skills in economic and construction growth in the Omani region. The paper ends by suggesting
that economic and political relations between both countries be improved.
India's trading partnership with Muscat is one of the world's most developing markets for
ceramic tiles. The government's demand for residence and sanitation is driving the Indian
ceramic tile market, introducing planned products and service taxes and a favourable
demographic profile. The transition from large numbers of people to urban workplaces and
increased living standards fuels demand the country's construction industry. The market for
ceramic tiles is expected to grow, thus raising the demand for ceramic tiles. Strong demand for

residential/non-residential ceramic tiles in India is projected to deliver market growth
opportunities. Due to the anti-slip and scratch resistance provided by the product, the rising
housing sector in India would trigger demand for the product.
In regions particularly India and Muscat, rapid growth in the construction industry will drive
demand for ceramic tiles over the projected period. The key drivers driving product use in the
area are government policies and infrastructure projects and demographics in the Asia Pacific
countries. Robust flooring market development is measured in order to ensure a beneficial
impact on product demand across the period. In the flooring industry, the commodity is
commonly used, primarily because of its strength, longevity and added-value aesthetic. It
reduces the cost of paints and coatings in walls efficiently. It also provides nominal after-
installation repair charges.
In the market, technical advances have launched high-quality goods with a close look. Various
makers of ceramic tiles now use inkjet manufacturing to satisfy customers' demand for aesthetic
tiles. However, with strict environmental restrictions and rising product prices, the global
demand for ceramic tiles could be hampered by 2025. by 2025. Furthermore, during the
processing process of the product carbon dioxide emissions are likely to impede the market for
the product. In regions such as Indian and Muscat, emissions of carbon dioxide from the
processing sector have declined because of the increased perception of global warming.
The flooring company in Muscat and India is expected to experience modest growth in recent
years because of tight government regulations and saturation in the construction industry. The
economic situation improving, the broader manufacturing base and the availability of services
are expected to retain a larger segment of the flooring industry over the projected timeframe in
the Asia Pacific. Ses factors are, however, projected to fuel ceramic tile demand during the
forecast period.
Increased use of marble, timber, stone and porcelain in residential buildings would likely pose a
danger to the market for goods in the coming years. The high prices of these floors are now
reducing and will begin to reduce the market's replacement hazard over the next years.
Ceramic Market Overview

In 2020, the world's demand for ceramic tiles hit US$ 76 trillion. Ceramic tiles are manufactured
mostly of natural minerals, such as clay, silica powder, feldspar and dolomite. These tiles are
robust, give a high-temperature tolerance and can stand up to acidic or caustic chemicals
exposures. These tiles have been created as an alternative to hardwood, and other floor materials,
such as marble, concrete, etc. because of their aesthetic appearance and availability in different
patterns, textures, colours, types and sizes. These tiles are chosen for use in hospitals, hotels,
laboratory experiments, and medical institutions with the most outstanding value, along with
their lightweight anti-skid, anti-cereal properties. These qualities make them a necessity for
hygiene. IMARC Group expects modest growth in the global ceramic tile industry between 2020
and 2020.
Besides, low maintenance and high longevity lead to business growth. Floor carvings are the
world industry leader and will continue to dominate the prediction era. The floors are projected
to be the second-largest segment in 2016 and are expected to continue the same pattern over the
forecast years, whilst the floor tiles segment will be significant CAGR. The residential category
is expected to continue to rise over the review period across the different applications. The
increasing construction of residential infrastructure worldwide would dramatically contribute to
the segment's progress.
A tile is a substance manufactured specifically for the use of floors, towers, walls, showers and
other items. Tiles consist of glass, ceramics, metal and stones. Sand, clay and natural goods are
composed of tiles of ceramic. These carrels are made by moulding and then heating the raw
material in a stove at high temperatures according to wishes and type. The growth of the tiles
industry can be attributed, for example, because of their longevity and lower costs, to the rising
use of residential houses, hospital and laboratories. In emerging regions around the world, the
increasing industrialization and urbanization will improve the demand in the predicted
timeframe. During the forecast period, the global ceramic tile market should expand at a
promising CAGR. Moreover, the increased investments in infrastructural development
worldwide are projected to have a significant effect on market growth.
Besides, low maintenance and high longevity lead to business growth. Floor carvings are the
world industry leader and will continue to dominate the prediction era. The floors are projected

to be the second-largest segment in 2016 and are expected to continue the same pattern over the
forecast years, whilst the floor tiles segment will be significant CAGR. The residential category
is expected to continue to rise over the review period across the different applications. The
increasing construction of residential infrastructure worldwide would dramatically contribute to
the segment's progress.
Ceramic Tiles Market Drivers
The Lava contracting company importing the tiles from India and such tiles has the
possible market drivers
1. Ceramic tiles are accessible in diverse glaze types from traditional to western. Ceramic
tiles are available. Their demand in recent years has been rising dramatically with
customers searching for trendy and cheaper flooring alternatives.
2. The creation of those tiles is an environmentally friendly operation since they are mostly
composed of natural minerals. Nevertheless, technical innovation recently allowed
factories during the manufacturing phase to further mitigate carbon emissions and other
hazardous gases.
3. New methods have been developed to allow manufacturers to create and distribute
Ceramic Tiles in various shapes, sizes or Textures, such as integrate spray dryers,
pressings and tile firings. And the advanced collection, storage, or control equipment.
4. Rapid industrialization and urbanization and inflating sales per capita, in particular in
developing economies like China, India, Brazil, and Russia, have led to a rise in the
market for high-quality flooring goods and expanded building operations in residential,
industrial and commercial areas.
Reginal analysis
The ceramic tiles market is divided into five areas, including India and Muscat, while Asia
Pacific is primarily involved and is projected to dominate the market, with a stimulating CAGR
over the forecast period. The rapid development of manufacturing and urbanization drives
ceramic tile growth in Asian Pacific developing countries. Besides, promoting public policy such
as tax rewards and subsidies in the region has brought many actors to the Asia Pacific, a lucrative
sector, in turn, boosting the market growth. Moreover, the presence of the most populous

countries, such as Muscat and India, has boosted the construction industry, driving the market for
ceramic tiles in the petroleum and gas industries substantially.
In the ceramics tile industry, India is another dominant area. The rising construction industry in
the area contributes significantly to the market for ceramic tiles. The Muscat and Indian ceramic
tile industry are projected to see steady growth over the predicted years. In the forecast year, the
rising EU greenhouse emissions control policy led the market to sluggish expansion.
Segmentation analysis
The global demand for ceramic tiles is categorized into goods, raw materials and applications.
The industry is categorized into feldspar, kaolin, bentonite, silica powder, etc. based on raw
materials. The worldwide tile industry is categorized into ceramic wall tiles, ceramic floors, etc.,
based on the commodity. The global demand for ceramic tiles can be further segmented based on
the use in industrial, residential and other applications.
Challenges to the Tiles Market
Trafficking is not straightforward worldwide. If it is, it would be made by more individuals. As
the company go through this process, errors are likely to occur; however, to prevent a couple of
mistakes, do some research long before Lava contracting company starts importing from India.
Below the highlight several places with the most turbulence for foreign traders. Concentrate on
those trouble points and set about what we all long for — a bug-free experience in foreign
trading.

Geography and transportation
The gap is one of the first import obstacles the Lava contracting company would have to
encounter. If the LCC intend on exporting Indian tiles products to a far-off country, the process
can be a little complicated. Primarily if the nation is situated on another continent and thus
another method can be used. Moreover, the longer the interval is, the more complicated the
movement is.
Lava Contracting company can also review the laws in these countries if Indian tiles products
have to transport or ship to many other countries to meet their destination. It helps prevent
difficulties and delays in delivery. Further, Indian tiles manufacturer may need to take a
substitute transport, for instance, a ship, instead of an aircraft, as the goods fly over the water or
the ocean. Prices also vary for various delivery methods.
Payment methods
The form of payment in foreign trade is significant. Some nations do not share the importer
country with the same tax structure. Moreover, when trading with these countries, the lava
contracting company will need support and assistance. There are also some foreign payment

styles covering certain cases, but in all countries, they must be present. One such form of
payment can be reached in many forms, and the company LCC company can classify it with
sufficient examination. It would help if the LCC company also made a reasonable decision by
the accountant.
Remember the numerous currencies and the likely loss of capital along the way, so the manager
of the company should not waste the Lava contractor company money. Primarily if the trad
between Muscat and India based that not using euro or USD! It is significant! Note that exchange
rates adjust regularly, so when making a payment time is an essential consideration. Well-
connected with a trusted importer would make LCC and Indian tiles manufacturing work even
more straightforward and save the Lava contracting company from unforeseen problems.
Different legal norms
The legal systems (Indian and Muscat business) are critical when it comes to potential problems
with exporting products. It also means a particular country's security structure with which our
Lava contracting company choose to negotiate. It would help if the company LCC were kept
aware of government regulations on the protection of commodities, mainly when exporting food.
Any regulations can slow the process of export-import and cause problems for LCC and the local
importer. The biggest problems with imports and exports occur in one region or another from an
inadequate legal framework. For importing the tiles from India, the LCC company can only have
to advertise the products (the company of tiles manufacturing of India) or the amount you wish
to export. An excellent foreign trade lawyer will help the LCC company to solve these
challenges and build a good company.
Some nations have a complicated regulatory structure involving several papers and approvals. If
the Indian tiles manufacturing company sell for the first time to those countries, LCC company
will have to receive individual licences and permits. Although the bulk of these is a one-off
contract, some must be renovated. All depends on the structure the destination country has. The
Indian tiles manufacturing companies would need some export paperwork to get the goods to

Muscat LCC company and be able to import them to another country apart from the
documentation the company need. All those papers will slow and even obstruct the export-import
process if the LCC company are unaware of the legal regulations. Therefore it would be essential
to get an expert.
Language barriers
When selling abroad, language differences can be a severe challenge. It may be lost in the
translation if the importer does not talk in the same language. In English, it is possible to use the
primary exchange language. However, several countries have no English as their national
language, which enables the importers to interact with the company via numerous translation
services. As long as the company LCC keep the words plain as standard as possible, the
company LCC still can make a bargain. When it comes to contact issues, finding an interpreter
will save the company from much trouble. Moreover, it is worth saving because when the
importer LCC company have much money, nobody wants confusion between importer which is
LCC and exporter India
The exporter and the importer company should employ an interpreter who knows the country of
residence's local language. However, still, with a nation using a particular language, the company
can find a more straightforward way to answer all this after this post, so importer and exporter
can keep reading! Nobody claims that foreign trading challenges are easy to solve, but they are
deserving of the excellent result LCC business in Muscat that has gained through this trade.
Experienced importers, though, know how to use English so that the company does not have any
difficulties. Moreover, if one of the company LCC importers, has a big concern, it could be a red
flag alone!
Finding the right exporter and importer
Visiting the right exporter and importer is probably most critical as a foreign trader. Company
essential companion will be a blessing or a curse for Company in the whole process. Be vigilant
always anytime Company plan to negotiate with an importer or someone else and do Compnayr
best to escape potential local scams. There is a chance of scams, but the Company can also deter
scams from happening in any country. A company lawyer will also support Company by

investigating Compnayr previous conduct to locate a trustworthy importer. Check the importer's
feedback and recommendations for a general idea from other exporters.
Often Company has to make Company best efforts to retain a successful importer, who helps
Company with the import and export process. In the international trading market, long-term
commercial ties are critical. Moreover, it can be not easy to find useful contacts, so it is wise to
build good ties in this region.
A successful importer can also be found dependent on the advice of other exporters. There are
various sites for exporters, where the Company can speak about ordinary circumstances with
others.
These sites can also reveal possible scammers, so Company knows how to hold the company
away. Moreover, note that it is if anything looks too fantastic to be real! Please keep away from
deals that seem so favourable to Company and dedicated importers never propose that they do
not benefit. Do not ever submit free samples, but without Company knowing it, they can be sold.
Different customs and cultures
The company must remember their culture and customs when exporting and importing to an
alien world. Particularly when company export products such as food or clothes. Any countries
will not be able to such meat types because of cultural restrictions, for example. Alternatively,
some clothing, particularly women, could not be tolerated. It is essential to investigate local
traditions and tailor the method of export-import to that.
In addition to these cultural differences, the company can still know what the country wants.
In some countries of Muscat, tiles imports from the Indian manufacturing companies are always
welcome as demand is high. Although they are not involved in buying cotton too much, they can
manufacture this locally. It is a smart idea to begin the process for import-exports by trading with
a national company know. Analyze the local market and criteria to help identify and process
company needs.
Through exporting and importing goods that are not available in the local market, the company
will maximize the opportunity for profit. For, e.g., there is no competition with modern gadgets

and electronics. It will help the company, because with this particular industry company will too
become a trendsetter. As long as a company know and value local customs in every international
sector, the company have a healthy success rate!
Sourcing
Ideally, any importer will employ staff to track a foreign supplier's stock of goods, but this is not
always a feasible choice. However, someone must work on behalf of the company for importing
the tiles from India, not all producers in the outside world.
Pricing
Discussions with an overseas seller need more than merely pick up the phone or exchange
emails. Cultural gaps and linguistic difficulties could otherwise make it more difficult to perform
tasks—to contact a consumer representative, to discuss design concepts and to negotiate rates.
Walker understands distributors and retailers worldwide, as a materials procurement service, to
connect directly with them.
Why the Lava contracting company is importing the ties from the Indian manufacturing
company of India.
The Lava contracting company or organization foreign business to Indian manufacturing
companies may be a big move. Moreover, the company may wonder whether this is worth it or
not because of all those foreign business issues. For so many reasons, the easy answer is yes!
Next, higher stages of job growth can be met, and new options are opened up.
Global Exchange is a perfect way to maximize LCC benefit and increase the company's product
diversity. Provided that the Indian manufacturing companies will not export small amounts, with
just one experimental export phase the company LCC will make a large profit. In just one
shipping, the majority of exporters and importers rely on trade in tones of commodities. One
great tip is to buy items such as rice or meal and to find countries that most need them.
Besides this, the whole process gives LCC Company having a great deal of knowledge of foreign
markets. The company will now meet consumers around the world who would, in time, raise the
awareness of the brand. As an entrepreneur of the company, know the value of getting to know
LCC company business in Muscat and its impact.

LCC Company and the Indian manufacturing companies will be on a different road of prosperity
until the Indian manufacturing companies learn the right methods of coping with global export
imports. The next Move is to learn about various rules and to develop useful contacts. Recall that
there is some teamwork in foreign trade. As an exporter, Indian companies as an exporter and the
LCC Company as an importer would be on the same squad. Our LCC company goals would be
to prosper from the local market launch of the imported products.
Chapter 2
Analysis & contemporary theory
This management philosophy has been developed because organizations change each day
rapidly, and so no single paradigm can be applied effectively to administration and be used over
time. Contingency, structures and the philosophy of chaos contain these ideas. The contingency
paradigm addresses organizational management by highlighting that there is no unique form of
management. Based on the prevailing condition the management should be selected
The effectiveness of an LCC company currently depends heavily on its management and the
theories or designs implemented to address its complex facets effectively. The management
principle has been used for many years, but it has been applied differently. The various uses of
management in the context of management philosophy have developed. From classic philosophy,
bureaucracy and partnerships, to social-psychological schools and structures, the idea of
management theory is built into contemporary management approaches.
Different theorists with their views and hypotheses have provided the above management
theories, which can be used in the workplace as needed. The management philosophy is now
relevant as it allows companies to make their whole workforce more efficient. IT promotes the
administration of their jobs and human capital by people and practitioners with different methods

and strategies. The fundamental to the effectiveness of a company is that its workers will
successfully meet the predetermined targets provided they can handle them.
Both facets are related to strategy, management philosophy, current management philosophies,
corporate designs, corporations, organizations and systems. These are all separate but
intertwined, as an organization controls its systems, activities and finances. All these issues and
management theory growth will be addressed in depth in this task regarding the LCC (Lava
Contracting company) scenario
This role is accomplished utilizing the analysis and the applicability of previous studies in this
area. Many scholars and academics have studied management theory and work experience. They
also provided several hypotheses or methods to boost worker efficiency. In order to explain the
applicability of management theories and methods in workplaces, these theories and approaches
are analyzed.
"Lava Contracting " is the enterprise chosen for debate and implementation of management
behaviour and philosophy. Nico Van Barneveld founded it in 1984. The theory is functional from
is started as a consolidated payroll office for businesses too small to operate their own payroll
offices. It generates regular payroll records, moves funds into workers' banking accounts, and
calculates monthly tax deductions owed on behalf of its customers on domestic profits. The
number of its customers has risen from 150 clients to 300 clients from the moment of its
beginnings. The company (LCC) runs with a flat structure and still manages everything in one
direction.
The LCC company then have to place the situations in the sense of the most acceptable
management style. This philosophy emphasizes the importance of managers of the right kind and
of channelling them into situational situations. This management model will decide the
performance of management, as they will be able to respond to contingent circumstances as soon
as possible to provide quick ways to resolve the situation accordingly.
CTL (Contemporary theories of leadership)
The structure theory envisages management as regards the role played in productive performance
by separate parts of an LCC organization. It is founded upon the idea that nothing will happen
without disruption or exaggeration of its own. LCC Organizing is analyzed more generally so

that the improvements in the LCC organizing will be grasped and perceived. This research,
therefore, not only offers a unilateral approach to companies management but also aims to
analyze the total contributions and outputs concerning the work of the enterprise. Learn
regarding the distinction between conduct theory and management contingency theory
Contemporary management theories
While this principle is one of the oldest, it has gradually been applied to the pursuit of fixed
objectives and aims by many organizations. The management structure methodology seeks to
solve the challenges encountered by an LCC organization by analyzing the general alignment of
the LCC organization components. It would thus aim to address an organization by analyzing the
interaction between separate divisions such as human resources, finance, marketing and their
ultimate contribution to the corporate performance.
The chaotic approach to management is based on the assertion that activities in LCC
organizations, as historically believed, are often chaotic and cannot be managed. This hypothesis
suggests that it is not possible to monitor most events and that the structure is subject to
significant adjustments as uncertainty and instability rise and that thus LCC organizations will
experience events like divisions and disagreements that can inevitably affect the kind of policy to
be implemented. Management status of LCC organizations, present and prospective
Today companies are far more involved in "change management" (Heiden, 2001). Management
has changed from being merely expertise to a method that takes multiple aspects. Nevertheless,
not every corporation has changed its results to match this changing management trend.
Corporate governance becomes more innovative and liberal by acts such as allowing workers to
disagree but also to highlight the need to create professional personnel.
Lincoln (2006) endorsed this stance by pointing out the remarkable success of tech giants like
Microsoft, Google and Apple as a result of this unorthodox management. In today's intensely
dynamic market climate, companies need to be innovative and imaginative to be equal. LCC
Organizations today have become a culture in which individuals can easily engage with
managers without fear of consequences. The management offers fair consideration to staff, and
their talents and abilities are the best value. As a result, companies are building greater
confidence because of increased happiness with their workers. It means that the bulk of

companies follow management that is focused on the people. People can behave now through
open and honest communications, without fear of leadership and authority.
System Theory
Contingency theorists argue that the LCC organization's scenario is unusual, and management
methods can thus be chosen and used based on the given situation. The principle of contingency
advocates thereby the belief that as long as it is applied to the corporate environment and allows
managers to navigate more efficiently, "there is no one best way to manage" and emphasizes the
use of every management method - empirical, behavioural and quantitative. This principle
suggests that, instead of using a "one size fits all" technique, administrators should make choices
depending on their actual condition. An LCC manager behaves accordingly on the most critical
facets of the actual scenario.
Contingency Theory
Systems theory views LCC organizations as systems consisting of several interdependent
components which organize efforts to achieve common objectives. Four components form the
basis for organizational systems:
1. Inputs - business services such as resources, workforce, financial resources, technology and
facilities.
2. Processes of transformation - the transition from input into output through management,
technology and development.

4. Outputs – outcomes of cycles of change like profit/losses, commodities/services, etc. Any of
these results are recycled to the community for use by LCC organizations, such as goods and
services.
5. Feedback – The responses of the environment to these effects are communicated back to the
device.
This approach helps administrators to evaluate the relationship between their company and the
broader world. An open system is an organizational system that communicates with the
environments while a closed system does not and is thus autonomous. However, an organization,
for sustainability, must have an interaction with the environment, cannot be a fully closed
structure.
The Lava contracting company consist of the following high level contemporary theory
implementation in their business of importing tiles from the Indian tiles manufacturing company
1. Diversity
In recent years, diversity has become a common phrase. In reality, there is a broader diversity in
the workplace throughout the 21st century. People live longer, diverse sexes work, and different
members of society interact socially together. The company LCC requires an understanding of
diversity that does or can not apply a classical philosophy to the changing definition of diversity.
Management diversity concentrates on individuals with their experiences and needs in the LCC.
2. Globalization
After the collapse of the Berlin Wall in 1989, globalization became more widespread. With the
emergence of open borders and technical developments, industries and firms have chosen to
build on the modern global markets. However, as the globe is slowly moving into the 21st
century, some distressing developments in the global economy are emerging. In 2018, GRPS
(Global Risk Perception Survey) carried out a study listing four national, external trends:
1. Lingering unfairness and injustice
2. Tensions in domestic and foreign politics
3. Hazards to the ecosystem
4. Cyber security flaws

The writers of this survey have a bland perspective and suggest further that static, bureaucratic
systems are not to be found in a new world with high effects. Maybe the red tape and the
scientific models face this challenge. Perhaps the viewpoint can be improved, however. When on
the globalized economy, the concept of a hierarchical system that operates top-down, what about
an internal hierarchic rather than a downward hierarchy? It would be negligent to disregard all
external competitive factors that affect organizations in a global marketplace while addressing
the organizational climate.
5. Technology
Today, several companies, of which a variety of technical concepts have seized the peak, have
been reformed. Computerized technology was the main breakthrough in the modern world in
order to automate and make jobs more efficient. It has had an enormous influence
internationally, provided that digital technology spreads across the globe. Concentration on the
learning organization has changed a lot since technological development
PESTLE Analysis
Our market shifts like it are every day. Several new things are created, and the entire situation is
different in a matter of a few seconds. There are certain things within them that we can influence
and yet there are other things which go outside our control and which we call systemic causes.
The world in which we live, the environment surrounding us and many times they affect us
profoundly, occurs systematically.
The climate and all the situation considerations that decide conditions from day to day often
affect businesses. PEST analysis is why the LCC corporations must track and continuously
evaluate the world in which they control their trade and the demand
1. Political

Political considerations take note of the region and the world's political condition concerning the
country. For starters, what kind of leadership determines what choices a country takes? This
division covers all policies, all tax regulations and all tariffs that a country levies on a trade.
2. Economical
All the determinants of an economy and its position are economic influences. All these factors
decide the path the market can go. Thus firms analyze this aspect depending on their context so
that plans that comply with all adjustments that are about, which can be achieved by inflation
rates, interest rates, monetary or fiscal policy, foreign-exchange rates that control imports and
exports.
3. Social
the world has a distinct mentality and each country. This thinking has an impact on corporations
and the sales of their goods and services, so PESTLE research often covers these causes. The
cultural effects, ethnicity and associated demographics, social lifestyles and systems in the
household are all examined by businesses to enhance their perception of the competition and the
customer.
4. Technological
Technology affects a company significantly, and thus these aspects are often examined by
PESTLE. Every minute, technology evolves, and so businesses must remain linked and integrate
when required. These aspects are also studied to understand how customers respond to and how
they employ technology developments to their advantage.
5. Legal
Legislative reforms arise periodically, with many impacting the corporate climate. For example,
if a regulatory authority were to create a rule for businesses, it would influence all industries and
companies in the market, and so companies would also evaluate legal changes in their setting.
6. Environmental

Countries have an impact on the companies they do. Furthermore, specific climatic shifts impact
the industry's trade and the response of customers to an individual offering introduced on the
market. Geographical location, geography, the atmosphere, and other aspects not only limited to
climatic conditions are environmental considerations. Environment influence, in general, the
Tiles and their Kiln stove businesses.
SWOT Analysis
1. Strength
 As our revolutionary concept separates our product from other products. Producers give
us a strategic edge.
 First movement advantage led by substantial initial revenue leading to maximum market
share and operating excellence due to lower production-unit costs.
 The durability of our tiles will be extreme, and our ties with our customers will continue.
 Our product helps our consumers in the event of a mistake against litigation and thereby
preserves our friendship
 As more for the same" is our value proposition, our consumer would believe like they get
a reasonable price of a valued object.
2. Weakness
 Other firms will clone our product until their additives and manufacturing become
established. However by investing in R&D divisions we expect to keep our packaging
format proprietary and better.
 Hydro chromic ink in safety tiles will increase our prices, but are compensated by the
high turnover.
 Petrochemical Private Limited is accountable to us by concluding arrangements with our
supply chain.
 In the first step, our product is fresh and a significant portion of our investment will go
into publicity and sales promotion.
3. Opportunity

Since our product is a social good, we are told our product will migrate to household cooking
and floors in modest financial terms, with individual differences in composition, configuration
and prices accordingly, from our target market of hotels, banks, airports and shopping malls in
metropolitan cities. We also have the chance to spread internationally across regional boundaries
while our resources are available. With global corporations, we will create alliances.
4. Thread
Barriers to entrants are low, and so a current or a new incoming party can copy our products, but
by patenting our recipe, engaging in R&D and organizational excellence, we shall retain our
product management. Competitors can indirectly respond, but our position in customers will not
be affected
Chapter 3
Literature Review
In Paul Simon Adler research work of critical analysis of business management theories, to
fundamentally change management practises, CMS provides several solutions to conventional
management philosophy. CMS' primary issue is not the personal shortcomings of individual
managers nor the mismanagement of particular companies, but the systemic inequality and
environmental degradation of the more extensive social and economic destruction. The common
core is profound cynicism about spiritual and social and ecological viability of the current
conceptions and modes of management and organization. This chapter discusses the
advancement of CMS, the key topics, the theoretical and epistemological premises and critical
ventures. Our target is a straightforward summary of an ever-growing management studies trend
(Paul, 2017).
The previous examination of management theories and leadership theories from different
approaches shows that corporate and national culture is an essential feature of the efficiency of
each theory. Theories that have been practically successful and have led to the success of
prominent companies in recent years, therefore help hinder the creation of the enterprise and
cause business loss. Theoretical expertise and the facets of their hypotheses may explore the
interaction between theories and society in the community. Each idea thus reflects certainly the

innovators who are based on the society around it. Theorists repeated the industrial Revolution in
the twentieth century and focused on technology. Human interests were thus ignored, and the
competitiveness and benefit that led to the formation of traditional solution ideas were
committed to greater emphasis. The ideals of these ideas are about time and success, measuring
efforts independently of the individual hand. The resulting expansion of manufacturing activity
contributed to the creation of larger corporations, which needed to control the operations more
effort. Theories have then grown to conform to this current situation, and the structure of the
hierarchy was first proposed to assign observational missions. While weber's bureaucratic
philosophy, the subject of this strategy, has successfully participated in the performance of the
different organizations, the difficulty of communications between the hierarchical layers of the
company and the systematic lack of human factors as well as the top-to-bottom management
style now cast doubt on its efficacy. (Jadwala, 2015)
One widespread criticism is that the history of the industry has been overlooked in corporate and
management studies. We say that the cure lies partially in greater involvement in the philosophy
of the organization. By discussing the potential for the organizational past in three theoretical
structures, institutionality, evolutionary philosophy and Bourdaean social theory, we explain our
point. Showing a higher degree of theoretical fluidity may enable business historians to increase
academic and management resources by creating historical theoretically informed discourses,
demonstrating the ability of business history to improve theory, create and explain nuances in
evolving connections, circumstances and events. (Maclean, 2017)
The research aims at examining the skill groups of managers, their position as managers in a
modern enterprise, and clarifying the competencies needed for KIS managers. Authors believed
that expected improvements to the external world would result in a certain number of
competencies or the creation of new management tasks and competences. Previous investigators
show that administrators have to behave differently in new environments with teams diversified
in locations, disciplines or social classes. Speeding up technology news is often highlighted by
other investigators and the presence of emerging corporate forms such as small- and medium-
sized companies (SMEs). The business and labour market demand a specialist who concurrently
works in a variety of ways as an intermediary, chief and boss (Nikitina, 2018).

His article discusses management science basic theory. Critical theory is a collection of
individual liberation epistemology. It establishes the descriptive and moral basis for the social
investigation to decrease oppression and increase all modes of independence. Following the
numerous social movements that describe the different feature of human supremacy in
contemporary cultures, important hypotheses have also arisen. The school theorists in Frankfurt
are generally associated with it: Habermas. The critical theories are interdisciplinary, reflective,
dialectical and critical with perspectives from the pseudo analysis. The approach to management
analysis is a fascinating one. Management study within the critical theory paradigm poses a
variety of problem-solving problems. By extensively tackling such problems, it is ensured that I
am clarified and validated by the expertise and theoretical conclusions underlying this report
(Qadeer, 2013).
Business Process Management (BPM) is generally understood as an industrial approach to
quality improvement and cost-efficiency. Studies indicate a lack of trained BPM practitioners
with little chance to gain requisite BPM skills. This thesis explores this discrepancy from a
critical review of BPM courses offered by universities and education institutions in Australia.
The courses were evaluated and mapped against a leading BPM skills structure to assess how
well Australia's existing preparation and training offers to address the critical capabilities of
BPM practitioners worldwide. The online recruiting ads have been compiled, evaluated and
mapped to this BPM capacity structure in order to develop which skills set the industry is
searching for. The findings provide a thorough description of how the BPM education/training
and business specifications are related. (Mathiesen, 2013)
For BPM practitioners and their managers, these observations help create an understanding of the
BPM capability for an advanced BPM enterprise. By knowing where demand is where the
shortages lie and what other BPM education providers offer, colleges and other training
institutions will benefit from these findings. This formal system of comparison could remain a
shared framework for potential conversations across university-business borders and ongoing
coordination of their respective activities.

In the years, many management philosophies have emerged that can be divided into three
management models – Contemporary, Classical and Modern. This paper attempts to analyze and
compare all three management theory schools objectively and to compare Apple and the
leadership models of Microsoft. It describes these theories and lists them. The assumptions
underlying organizational management will also be discussed from this analytical point of view.
Besides, the study explored how certain viewpoints can apply to organizational architecture and
management. After a systematic study, the current management philosophy was concluded to be
of great assistance in helping organizations to operate efficiently (Malik, 2019).
Management hypotheses have been a problem for decades, as schools of philosophy confirm
some administrative methods, while others dispute them. The traditional management theory, the
neo-classical management theory and contemporary management theory, respectively are three
distinctive thinking schools included in this article. The standard theories emphasize research,
managerial method and hierarchical processes while concentrating on mission performance. In
the other hand, neoclassical thinking schools understand the individual interests of humans, their
working relationships, their behaviour dimensions and their motives behind the performance.
Finally, the New Management school noticed that no one fits all scenario strategies is perceived
to be the fundamental principle in the complex world by structures, dependent techniques and
corporate humanism and management science (Hussain, 2019).
This paper considers Drucker's "business theory" as a management term for the challenge to
corporate success. The paper attempts to achieve this using Drucker's analytical structure as a
method for operational planning. The paper also seeks to show organizations the sometimes
"silent," yet influential positions. The essay attempts to re-assess the position of companies and
to offer a fresh and up-to-date interpretation of Drucker's original claim on the philosophy of
industry. Approach/design – An in-depth analysis of the article on "business theory" is proposed
by Drucker, and an evaluation is performed for several recently (1994-08) publications on a
similar topic. The 'assumptive architecture paradigm' at the very root of enterprise philosophy is
argued that it will serve as a valuable method for business planning and policy. (Daly, 2010)
The confidence of the changing beneficiary and ability to adapt on one side are seen as crucial
factors for an experimental phase of change in many change management theories. In the other
hand, aversion to change is seen as something that management needs to overcome to carry out

the process of transformation. To make the beneficiaries of change trusting and able to change,
the theories of changes are valuable instruments for contradictions and convincing dialogue in
the job situation of people who are to experience change. From the protection point of view,
though the importance of qualified cynicism seems more critical and that end-users challenge
rather than convince the change method. It is more important than overcoming opposition to
improvements for end consumers to see as experts and to get them through the loop from the
outset with their thoughts on how to make changes as secure as possible. (Saetren, 2017)
A meta-analysis of over 200 research articles showcases the conclusions. The paper The study
reveals that the theoretical discourse may not include systemic effects of variables applicable to
contemporary companies in industry or management. Thus, from the intercultural and
intercontinental viewpoint, the author decides the success drivers common to the organizations,
as well as distinguishes between the term management-in-organization which focuses on the
efficiency of internal organization and the term management-in-organization, which refers to the
general performance of the business. Management in an organization is believed to play the most
crucial role in achieving the aims of an organization and in carrying out its tasks. In contrast, the
organization's accomplishment and success in the long term are guided by a balanced, adequate
and systemic approach to management in an organization and management in an organization.
(Raisiene, 2015)
This paper attempts to explore the current disparity between business ethics and management
philosophy in pre-1960. Design and methodology/strategy – The Market Ethical Substance of the
first half of the 1900s, Frederick Taylor, Chester Barnard and Peter Drucker, is analyzed in the
first half of the 1900s in order to meet the paper goal. Findings - The paper concludes that in the
works of each of the three management philosophers, there is substantial material of corporate
principles and legal ramifications. Study restrictions/effects – The review focussed only on three
managerial theorists, although essential. Other essential management theorists may also have
been included in a more detailed debate. The study indicates that the philosophy of management
can not be educated without addressing both the ramifications of corporate ethics and the theory-
inherent substance of organizational ethics.
Moreover, failing academics in organizational ethics to grasp early management theory, the
ethical implications and questions of economic ethics that lead management theorist addresses

explicitly will lead to teaching and study on a topic without an appropriate theoretical
framework. Originality/value – The paper aims to resolve a void in management literature by
showing some connections between business ethics and business thinking and thus has a value in
its teaching and study for all business theorists. (Schwartz, 2007)
This paper describes strategic management as an essential concept in organizational
management. It describes policy and outlines core strategic management concepts; strategic
direction, priorities, strategic development, strategy execution, appraisal and remedial actions.
The study also concentrates on corporate governance in strategic administration; the role of the
board in the development and execution of strategies. This paper also addresses various levels of
pitching strategy: business, organizational and business. All of these principles are considered in
order to underline their relevance for the productive and productive operation of business
enterprises. Business enterprises must understand the value of developing plans and successfully
applying them that will help them create lasting strategic advantages in a complex and highly
competitive operational climate. (Julius, 2014)
His essay offers an analysis of trends in the theory of management with a focus on the
management of human capital (HRM). It discusses the early intellectual points of view on which
management theories are based. It retraces the history of management philosophies from the pre-
Industrial Revolution to the time of accelerated economic growth from the 1960s to the 1980s.
Management philosophies have been more diverse in recent years, with the focus shifting from
behavioural psychology to corporate systems and assurance of efficiency. The paper finds that
more study into intercultural and international human resources management would be required,
with rapid globalization and the growing importance of cultural knowledge. (Kwok, 2014)
In recent years, literature discussing the definition and practise of commercial models have
evolved significantly. Traditional strategies for generating and capturing value offer,
revolutionary business models, for each segment of the economy. However, there is relatively
little literature explaining the scientific bases of the discipline, and several problems remain. This
essay explores market models supporting diverse facets of sustainable development and
measures the understanding influence of two analytical approaches, namely the resource-based
view of the organization and its analysis of transactions costs concerning its creation and
success. The author demonstrates that a sharp drop in transaction costs in combination with

services, which are common in the form of Internet networks, but which are not used before, will
lead to quickly emerging new markets. The findings are seen by example from industrial ecology
and shared economics (Zilahy, 2016).
This thesis explores how Ghoshal's (2005) perceptions of flawed management ideas destroy the
best management practices. The writers suggest a solution to define the principle of
mismanagement at an early point. The writers suggest the thinker must have a precondition for
creating a successful theory. Concerning intuition, we cannot evaluate the intuitive potential of
any person. Hence the "think tank" should determine an ethical and cultural theory of
management. It is universally acceptable when an ideology of management is culturally rich and
ethical. If on the other hand, management philosophy contains no cultural or ethical principles,
so it should be changed or removed from the literature. Double hermeneutics, according to the
area, should be extended to all ideas of ethical administration and may not be cultural-rich.
(Hyder, 2020)
Chapter 4
Conclusion and Recommendation
Conclusion
LCC (Lava Contracting company) is a company in Muscat. LCC wish to import the tiles from
the Indian tiles manufacturing companies. The chlallenges were faces both side of companies by
regional and nations are discussed above.
Entrepreneurship analysis has been addressing the distinctions between small and corporate
entrepreneurs for quite a time arguing that small, strategically creative, growth-oriented
entrepreneurship are small companies while small corporations are not either growth-oriented or
strategically innovative. However, researchers also approach all kinds of undertakings in analogy
with both form and philosophy, creating substantial distinctions. As a result, we could have
overlooked chances to develop our perception of modern market sustainability and development
and how corporate strategy technical insights extend to companies and small enterprises. Since
we do far less understand the small businesses' strategies than the big corporations' strategies,

these challenges are a significant opportunity to strengthen the philosophy of management for
industry and SMEs.
Thus in this research, we study to evaluate the use in contexts of strategic management theories
in the area of small businesses to explore strategic opportunities of competitive advantage. This
is achieved by an analytical study of the types of tactics that companies and small businesses
employ. In contrary to traditional perceptions, we think that it is essential to remain small in the
small business strategy. We address the ramifications for future study and practise of our results.
Recommendations
1. Long term Strategy
Evaluating the value of developing a cohesive structure and not just raise the numbers of aid
facilities and service suppliers, as attempts to establish a nationwide system for the sector to
boost the efficiency of manufacturing small businesses should. In order to develop a proper,
holistic structure of assistance services, suitable elements of centralized planning and control,
along with decentralized and dispersed management and leadership, are required.
While several components of a nation's industry aid structure exist and initial organizing and
cooperation measures are being taken – for example, by the Phase – the definition of a coherent
national framework is far away. A national industrial assistance scheme needs to become an
integrated part of the development community in order to be successful, needing continual
funding for several years.
In the light of evolving economic and political conditions, a long-term plan must be built for the
use, implementation and maintenance of a national framework. The scheme should aim to ensure
that any organization that requests it receives assistance
2. "Value, not quantity' should control expansion.
Only if the consumer base accepts and reactions, and if the suppliers think that the guidance they
offer is high-quality, can a national support scheme thrive. With a long-term target of supplying
any fabricator that wishes it with access to assistance, the focus must continue to be put on
maintaining good quality service.

A too-short extension of the MTC programme or other types of industrial aid programmes could
work for two key reasons, compromise service quality. Second, the uncertainty and frequent
changes encountered by producers ensures that it is not successful in trying to predict suitable
needs based on existing awareness and understanding. A standard standardized concept of a
service centre cannot be easily repeated. Secondly, there is a comparatively limited number of
agencies who are willing to offer higher quality assistance.
A framework is essential to start designing future assistance centres, drawing on existing MTCs
and other services knowledge and lessons learned. Given these limitations, the Committee
advises that careful consideration be made for extending the existing MTC programme and other
federal programmes to establish, within 3-5 years, an ambitious national market growth
framework focused on the "learn as we go." approach.
3. A national business support framework needs to aim for harmony between local
obligations, regional cooperation and national advice, aid and cohesion
A structure of unified coordination and decentralized distributed management and oversight is
needed following significant shifts in output and significant differences between sectors,
locations and places. Local and regional programmes should be capable of incorporating
transition and delivering resources most efficiently and effectively to satisfy the needs of their
local markets in order to be accessible to customers in industrial bases. It is essential to manage
sophistication, variety, and economic peculiarities for each served to place in any national
scheme of industrial assistance. It must encourage alternative models to be built that better deal
with these specific qualities and differences. As a framework ideal for all circumstances, there is
no standard or organizational structure appropriate.
National priorities and targets must be moderated by local climate, and regional activities should
adapt accordingly to their overall economic markets, private and public capital, and actual
matching funding potential (Fogarty et al., 1993).
4. Different interests, skills and willingness to use funds efficiently should be
acknowledged by Federal funding assistance. It can strategically and flexibly
concentrate on saving small quantities of money, the quantity to be used by an
organization.

Rigid standards limiting competitive prizes to large, defined levels also hinder the application of
smaller-scale programmes. Funding assistance should suit the organizations' ability to use the
funds efficiently. Awards should be proportionate to the scale of the funding sector, the
availability of matched funds and other services.
In order to endorse and promote healthy initiatives, a two-stage funding strategy should be
implemented. Substantial steps are required better to organize a cohesive city or regional
planning plan and to present it. "Seed" funds will boost applicants' chances of achieving
meaningful support in order to aid in designing comprehensive strategies, define and catalogue
tools, identify priorities and targets, design organizational processes and review related efforts.
This can also allow state and municipal governments or private sector organizations to introduce
new initiatives. The Move offers some funding for the creation and execution of state-wide
expansion projects, but further efforts are required to organize groups to run the MTC before
obtaining the complete MTC grant successfully.
5. Coherent actions and recommendations for state, regional and local support efforts
should be created for review. A local board of directors ought to take immediate
disciplinary measures on services that do not work.
The criteria to determine programme milestones have to be connected with their missions, and
the relations between such assessments and targets have to be transparent. The number of
projects being carried out—the number of doors knocked on—does not almost indicate that
increased production capacity is affected. The evaluation of the facilities delivered to production
customers would represent an essential part of the overall Phase of decision. This appraisal
should be conducted by a Governing or Consultative Council with a broad membership,
especially the involvement of local industry.
The Panel agrees that a constructive appraisal of aid organizations should represent their
manufacturing customers' financial performance. However, the steps taken must be aware of
discrepancies in goals, authority and access to quantitative and qualitative knowledge within
each aspect of the method.
Besides, public-funded funding organizations, do not disproportionately clash with or substitute
private sources of assistance, develop local and regional industrial economy capacities and

infrastructure. The progress of the aid agency in expanding and strengthening the capacities of
the private sector can be measured by the increase in the number of service providers and the
formation of readily established connections between groups within the production community.
Indeed, diminishing demand for public aid may be an indicator of the self-sufficiency of the
private sector.

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