RMIT Marketing and Legal Plan Report: Quick Bites Business Proposal

This report presents a comprehensive marketing and legal plan for the "Quick Bites" food business, incorporating a detailed market analysis. The plan begins with a brief overview of the business idea, focusing on providing quality food options with minimal cooking time to cater to the fast-paced lifestyle. The market analysis section explores both primary and secondary research, detailing customer preferences, competitor strategies, and industry trends. A SWOT analysis is conducted to identify the strengths, weaknesses, opportunities, and threats facing the business. The marketing environment is examined, with an evaluation of macro factors such as economic, cultural/social, technological, political/legal, seasonal/climatic, and environmental influences. Micro factors like production facilities, financial resources, human resources, location, and brand image are also assessed. The report then outlines target markets, buyer motives, and decision-making processes for two distinct segments. The assignment concludes with a detailed exploration of the marketing mix, including product, pricing, place, and promotional strategies, which includes a comprehensive analysis of the market segmentation, the target markets, and the buyer decision-making process. Finally, it provides recommendations and conclusions derived from the research, emphasizing the importance of adapting to changing consumer preferences and leveraging digital marketing strategies.