Marketing Analysis: Consumer Behavior and L'Oreal Product

This presentation examines L'Oreal products, focusing on consumer behavior and marketing strategies. It explores how L'Oreal's product features, including makeup, skincare, and perfumes, influence consumer purchasing decisions. The presentation analyzes both internal and external sources of information that customers use when making buying decisions. It highlights the attributes that attract customers, such as quality, self-confidence enhancement, and the company's commitment to safety. The presentation also discusses the decision-making process, including the impact of factors like price, quality, and packaging. It concludes by emphasizing the effectiveness of L'Oreal's marketing and its expansion into various product lines to meet growing market demands. This analysis provides insights into how L'Oreal effectively targets consumers and maintains its position as a leading cosmetics company.

Consumer Behavior and Marketing
Psychology

Good Morning everyone
I have made this presentation on the L’Oreal product which is the cosmetic product used on the
daily basis.
Slide 2
Consumer behavior can be defined as it is the study of the group, customers, individual who used
to buy goods and services to satisfy the needs of the customers. L’Oreal has the cosmetic product
which serves worldwide services to both men and women and brings innovation for them. The
presentation will also state the attributes and the features of this product.
Slide 3
The customers generally buy this product to satisfy their needs as it provides high quality
premium. L’Oreal Makeup offers the complete range of makeup and it also completes the basic
satisfaction of the customers. To complete the need of everyday makeup or it is for getting ready
this product fulfills the needs and wants. A world of possibilities and beauty is there for which
makes the customer to purchase this product. The L’Oreal product also gives the other
advantages such as saloons, parlor rather than just providing the product.
Slide 4
With the help of both the sources the customers buys this product. From the statistics it is
evaluated that sales of L’Oreal is continuously increasing so this source of information also helps
the customers to buy this product. Information come from data and statistics are internal sources
and information that is not directly connected to the person is external sources.
Slide 5
There are several attributes which are stated above so that the customers can get attracted and
buy this product. This product gives the quality assurance so people generally prefer to buy this.
This product is also used by the customers as it helps in gaining the self-confidence, improve the
personality of the person, etc. the main mission of this product is to offer the quality cosmetics
with the proper safety.

Slide 6
The decision making of buying this product is depend upon the consumer behavior. This method
impact the decision of the product as it focuses on the preferences, attitudes, and intentions of the
market place. There are the several factors that impact the decision making process such as
features, price, quality, packaging, product, lifestyle, etc.
Slide 7
L'Oreal is world's largest cosmetics company which provides luxury products and has developed
activities. This product provides many services to the customers such as makeup product, hair
product, perfumes, etc. which attracts the customers. It is the beauty care product which the
highest quality and technology.
Slide 8
From this presentation it is concluded that L’Oreal has the very effective features which makes
the customers attracted to buy this products. Due to increasing sales and demands in the market it
has expanded their business in many other products too. The company was providing the
products like maker up, skin care, perfume, hair color, etc.