London School of Science and Technology Apprentice Challenge Report

This report analyzes the marketing strategies for the LSST Apprentice Challenge, focusing on McDonald's and its potential for growth. It begins with an introduction to the London School of Science and Technology (LSST) and McDonald's, followed by a SWOT analysis to identify strengths, weaknesses, opportunities, and threats. The report then explores growth opportunities, recommending a new product or service like a Mac breakfast to target youth. A marketing communication plan is developed, including STP analysis to segment, target, and position the product. The conclusion summarizes the key findings and emphasizes the importance of adapting to market trends and utilizing effective marketing techniques. References to relevant academic sources support the analysis.

APPRENTICE CHALLENGE

INTRODUCTION
London school of science and technology will provide knowledge to students regarding science and technology. It was
founded in 2003 and it was founded by professor syed Zaidi. Students are preparing report regarding marketing of new
product in report. MacDonald is fast food company which is operated by Richard and Maurice Donald. It was founded in
1940 and it is situated at Chicago. MacDonald is delivering products like ham burgers, soft drinks and milk shakes and
desserts as well. MacDonald are working in 120 countries and territories and it is serving across 68 million customers in
each day. The report will be discussing strengths, weakness, opportunities and threats. Swot analysis is used by companies
to identify and analysis internal and external factors which are having impact on product and company.

SWOT ANALYSIS
Swot analysis is the evaluation tool for business entrepreneurs which will analyse strengths, weakness, opportunities and
threats. Swot analysis can be applied to any type of company or industry. It is done at very low cost and it is quite simple
and can be done easily. It has some limitations like there is lack of clarity in leaders and also it will lead to lack of
prioritization. The analysis for study and collecting data is subjective. There are too many opinions for addressing by
leaders and businessman. Swot analysis will analyse strengths, weakness, opportunities and threats.

STRENGTHS
McDonald is bog fast food company and it is rolling out new products which will attract customers in effective way.
Company is attracting customers by way of expanding menus and launching new products and innovative prices every
time. MacDonald is spreading across 120 countries and at any place company is not dealing with the losses. Organization is
lunching different products in different countries which will attract customers. Company is gaining huge profits and also
implementing best practices which will help company to expand business in more countries (Suárez and Estevez, 2016.).

WEEKNESSES
The business model of MacDonald is franchising models and it is quite complicated for company to handle. There are huge
risk of financial deterioration and mismanagement. Customers of company are not satisfied with services which are been
provided by company all over the world. Employees are not satisfied with work of company because organization was not
providing them minimum wages and it had resulted in having negative effect on company image. Employees have started
with several protests and strikes against company. Company is one of the business food chains all over world and there are
several issues which have been rising in supply chain. Due to issues in supply chain management there are problems
arising relating to availability of products (Maupa and Taba, 2018.).

OPPORTUNITIES
There are various opportunities for company because company can improve business performance and achieve long term
goals and objectives. Company had lunched value meals which is can attract customers in effective way. Organization is
taking effective measures for attracting customers like company is coming up with innovative products. Organization is
also lunching new products and improvising exiting products which will attract customers. Company has started with
exclusive beverage service in new york outlets and it is a great success which was liked by customers (Martín-Cáceres and
Cuenca-López, 2016.). Company is launching new products in different areas and as per need of customers.

THREATS
Company is using new technology for attracting customers but company has invested large amount in technology.
Customers are adapting new technologies in their daily life but company is facing risk because company will not get
expected rerun on investment. Increase in competition is affecting sales of company and also productivity is affected.
MacDonald has to fight strong competition because there are big competitors for MacDonald like burger king and chick-
fil-a. These are also quick serve restaurants, and they are attracting customers on large scale. There are cultural threats
which will be affecting company sales in various countries. Every country have different culture and different values and
company has to look after the culture and values.

GROWTH OPPORTUNITIES
Target customers for product is youth like employees and college students which are working in organisation. Students are
not able to prepare break fast at home, and they need to consume breakfast every day. Employees are working and also
they cannot prepare food at home, so they need to have break fast every day. So, company is planning to target youth and
prepare product as per need of customers. Proper break fast meal is needed to every people and so people can visit
MacDonald outlets and consume breakfast. The specialty of break fast meal is that it will be provided by company at
particular time which is from morning 5 to 11. Youth will need break fast at any time and so customers can visit
MacDonald outlets at time on which products will be provided. Breakfast will be done by people at the time of breakfast
only (Allan, 2019).

RECOMMENDATION
MacDonald is introducing new products in market and customers will be attracted towards company by way of promotion.
Company can use new promotion techniques for spreading awareness regarding products. Customers are everything for
organisation and so, company is attracting customers by way of promotion. Promotion can be done by way of social media,
television and advertising on newspapers. Digital marketing is attracting customer and company can place their
advertisement on social media. Majority of target market is using social media and these all will be having positive effect
on company sales. Social media is being used by company for increasing sales and productivity.

New product or service for LSST
Mac breakfast is product which will include breakfast like egg mcmuffin and many more. Company has added deluxe
break fast option in menu as well. Breakfast items will include break fast sandwich called egg mcmuffin, mcgriddles and
hotcakes and many more. Oatmeal is also added by company in breakfast. In Hawaii and Guam company is offering break
fast as spam, fresh cut pineapple and Portuguese sausages. In cos to Rico MacDonald is offering MC Pinto as breakfast
(Şahin, 2016). England MacDonald is offering standards break fast which will be enjoyed by customers. Company is also
providing MC skillet burrito but it is served in limited areas. In England break fast wrap is also served to customers which
is liked by customers. It will include sausages, bacon, egg and hash brown. The break fast menu is attractive and it is
attracting customers in every country.

Develop A Marketing Communication Plan
Stp analysis
In segmentation customers are divided by company in to small groups. Geographic segmentation divides market on basis
of geographic criteria. On the basis of geographic segmentation MacDonald is optimizing menu and its food in to
regional taste and needs. Company is selling hem burgers in England but these products are not in demand in India. So
MacDonald is selling different products in different regions. Demographic segmentation is concentrating on age, income
and size of consumer. For example children will be enjoying products of Mcbreakfast and as well as youth but old age
people are not consuming fast food. So these products will not be attracting them on large scale.
In targeting companies select market, on what they are focusing for future business strategy. MacDonald have selected
target market for Mcbreakfast is youth which will be enjoying these new products. Target market is divided on basis of
market segments and which customers will buy products on large scale and will be attracted towards company.

CONCLUSION
From the above report it will be concluded that company has to introduce new product in market. Company will be
introducing product like mac breakfast and it will have positive impact on company image and sales. So company will
come up with new and innovative techniques which will have impact on sales of company. Organization is using swot
analysis which will help company to analyze strengths, weakness, opportunities and threats. It will help company to
identify the problems which will have effect on their performance. So company will be using strength for attracting
customers and company will be finding strategies for overcoming weakness as well. So McDonald will also be focusing on
opportunities which will help organization to survive in market. Threats will be affecting company image and so company
must take effective measures for overcoming threats.