8002MMGT Marketing Management Oral Presentation - Enspire Australia

This presentation focuses on the marketing strategies of Enspire Australia Pty. Ltd., an IT solutions company. It begins with an overview of the company, its products, and services. The core of the presentation centers on the strategic marketing planning process, encompassing marketing objectives, business strategies, competitive positioning, and the marketing mix. A significant portion of the presentation critiques the least effective components of the strategic marketing planning process, specifically the annual plan control, highlighting its shortcomings in terms of time frame analysis and adoption of best practices. The consequences of these ineffective strategies, including poor tool usage and misdirected strategic decisions, are discussed. The presentation concludes with recommendations, emphasizing the importance of developing employee skills through training, workshops, and mentoring programs. References to relevant marketing literature are also provided.

Enspire Australia Pty. Ltd
[Student name]
[Student number]
[Date]
8002MMGT
Marketing Management
Oral Presentation

Introduction
• Enspire Australia Pty. Ltd is an Australian IT
solutions company that provides IT
solutions and services
• Products: GoDesktop, Disaster Recovery as
a Service (DRaaS), Inter and network
services, Voce and Telephonic services,
Professional Serives for Information
Technology, GoHosted Private Cloud,
GoBackup, Colocation, Consulting and
Manage Services
Overview/Agenda

Developing the strategies of marketing
• Developing marketing objectives
• Development of business strategies
• The core strategies of the business
• Strategy of competitive market positioning
Strategic Marketing Planning Process
Designing an effective marketing mix
Implementing effective management of the marketing activities
• Product
• Price
• Place
• Promotion

Annual Plan Control
• The least effective marketing process adopted by the
organization is its five measure of annual plan control
• It includes: measurement or told of annual plan control,
analysis of market shares, financial analysis, analysis of
customer and stakeholder attitude, analysis of market
expense to sales and analysis of sales.
• The approach however does not take into consideration
analysis of time frame in research and development and
adoption of best practices through research and
development.
Least Effective Components (2-3) of the Strategic Marketing
Planning Process

• The result of the ineffective annual plan control as a marketing approach for the
organization have resulted in a poor measure and usage of effective tool
• All these factors moreover, can misdirect the strategic decisions of the
organization and thereby adversely impact the performance of the business.
• It can therefore me implied that marketing approach utilized in annual plan
control by the company creates a barrier towards the success of its marketing
approach because of a poor understanding of the macro environment of the
organization
Key Consequences

Developing Employee Skills
• Training and development
• Workshops
• Mentoring programs
• Classroom training programs
Recommendations

References
• West, D. C., Ford, J., & Ibrahim, E. (2015).
Strategic marketing: creating competitive advantage. Oxford University Press,
USA.
• Chernev, A. (2018).
Strategic marketing management. Cerebellum Press.
• Moutinho, L., & Vargas-Sanchez, A. (Eds.). (2018).
Strategic Management in Tourism, CABI Tourism Texts. Cabi.
• McDONALD, M. A. L. C. O. L. M. (2016). Strategic marketing planning: theory and practice. In
The marketing book (pp. 108-
142). Routledge.
• Banerjee, S. B. (2017). Corporate environmentalism and the greening of strategic marketing: Implications for marketing
theory and practice. In
Greener Marketing (pp. 16-40). Routledge.
• Hollebeek, L. D., Conduit, J., & Brodie, R. J. (2016). Strategic drivers, anticipated and unanticipated outcomes of customer
engagement.
• Felix, R., Rauschnabel, P. A., & Hinsch, C. (2017). Elements of strategic social media marketing: A holistic
framework.
Journal of Business Research,
70, 118-126.
• Abratt, R., & Bendixen, M. (2018).
Strategic Marketing: Concepts and Cases. Routledge.
• Kumar, V., Sharma, A., & Gupta, S. (2017). Accessing the influence of strategic marketing research on generating impact:
moderating roles of models, journals, and estimation approaches.
Journal of the Academy of Marketing Science,
45(2),
164-185.