Multiple Choice Questions on Marketing, Finance and Management Topics

This assignment consists of multiple-choice questions covering various topics in Marketing, Management, Finance, Management Accounting and Strategic Integration. The marketing section includes questions on corporate retailing, voluntary chains, marketing intelligence systems, and improving marketing intelligence. The management section covers interorganizational relationships, organizational ecosystems, horizontal structures, resource dependence theory, and the functions of managers. The finance section addresses currency appreciation/depreciation, factors affecting currency supply and demand, interest rates, and international finance topics such as factoring and letters of credit. The management accounting section includes questions on cost behavior, budgeting, variance analysis, and financial statement activities. Finally, the strategic integration section covers managing by crisis/exception, stockholder equity, divisional structures, integration strategies, market development, and the impact of marketing mix variables. Desklib provides access to similar solved assignments and past papers for students.

Running head: MULTIPLE CHOICE QUESTIONS
Multiple Choice Questions
Name of the Student
Name of the University
Author’s Note

1MULTIPLE CHOICE QUESTIONS
Marketing
1. (a) Wider brand recognition
2. (b) Voluntary Chain
3. (c) Research
4. (d) Marketing intelligence system
5. (c) External Networks
6. (d) Commercials
7. (b) Customer-controlled
8. (e) Individualization
9. (a) Core competency
10. (b) Distinctive capabilities
11. (d) Market sensing
12. (d) Activity System
13. (a) Value creation
14. (a) 70 percent
15. (d) Seeding program
16. (b) Coordinate
17. (a) An industry in which the strategic positions of competitors are fundamentally affected
by their overall global positions
18. (b) Operates in more than one country and captures R&D, marketing, and other financial
advantages in its costs and reputation
19. (e) All of the above
20. (e) All are part of the internationalization
Management
1. (b) Interorganizational relationships
2. (b) Organizational ecosystem
3. (c) Horizontal structures
4. (d) Shared competition
5. (c) Resource dependence theory

2MULTIPLE CHOICE QUESTIONS
6. (b) Functional managers often oversee several general managers
7. (d) Functional
8. (d) General Managers are responsible for the overall operations of a more complex unit
such as a company or division
9. (d) None of the above because the functions are often performed simultaneously
10. (b) Planning
11. (a) Coordinating human, material, and information resources
12. (a) Organizing effectively
13. (d) Controlling
14. (c) Controlling
15. (a) Organizing
16. (d) Leading
17. (d) Structuring relationships among employees that will enable them to carry out
management's plans and meet specific goals
18. (b) Controlling
19. (c) Future performance
20. (a) Organizing
Finance
1. (C) Appreciated; 5.80
2. (C) Illiquid; highly sensitive
3. (E) All of the above are factors that cause currency supply and demand schedules to
change
4. (B) Increase; depreciate
5. (A) Reduce; increase
6. (A) fewer; depreciate
7. (D) weak, since the country quoted interest rate would be low relative to the inflation rate
8. (C) downward; upward
9. (B) False
10. (E) $208,044
11. (D) All of the above

3MULTIPLE CHOICE QUESTIONS
12. (C) factoring
13. (D) a letter of credit
14. (B) forfeiting
15. (A) accounts receivable financing
16. (A) factoring
17. (C) Export-Import Bank
18. (C) bill of lading
19. (A) increased; increase
20. (B) central bank of the central banks in the world
Management Accounting
1. (D) The cost per unit of B has remained unchanged
2. (C) Unit fixed cost and total variable cost
3. (B) step-variable cost
4. (D) variable cost
5. (D) variable cost
6. (D) a decrease in fixed cost per unit
7. (A) continuous budge
8. (B) Actual fixed manufacturing overhead cost--Budgeted fixed manufacturing overhead
cost.
9. (C) fixed overhead volume variance
10. (D) the overhead volume variance
11. (B) The fixed overhead volume variance would be favorable
12. (A) standard hours allowed for the output of a period differ from the denominator level of
activity
13. (C) fixed overhead only
14. (A) Fixed overhead volume variance
15. (B) add the $6,000 to the operating expenses reported on the income statement
16. (D) interest received on a long-term note receivable
17. (A) an operating activity
18. (D) a deduction of $100,000 under investing activities

4MULTIPLE CHOICE QUESTIONS
19. (D) both A and B above
20. (D) none of the above
Strategic Integration
1. (d) all of these
2. (b) larger market share
3. (a) Managing by crisis
4. (e) Managing by exception
5. (e) stockholder equity
6. (c) Divisional
7. (a) all of the business in which a company intends to compete
8. (a) forward integration
9. (d) divestiture
10. (d) market development
11. (d) Department managers
12. (c) Vertical integration
13. (e) all of the above
14. (c) Process
15. (c) it directly affects marketing mix variables
16. (a) targeting of regional tastes.
17. (d) supply and demand
18. (b) Packaging
19. (b) Service level
20. (a) Positioning