Case Study Report: Marketing and Management of Plastic Collective

This report presents a comprehensive analysis of the Plastic Collective, a company focused on mitigating plastic waste and promoting sustainability. The report begins with an introduction highlighting the importance of sustainable initiatives and the impact of plastic pollution. It provides a background of the Plastic Collective, detailing its mission, objectives, and operational methods. A literature review examines the company's sustainability strategies and identifies related issues. The report then synthesizes the case with relevant theories, including stakeholder theory and resource dependence theory. A situational analysis is performed, including strategic implementation, planning, organizing, leading, and controlling. The report concludes by emphasizing the significance of sustainable practices for environmental improvement and economic growth, offering a thorough overview of the Plastic Collective's marketing and management approaches.

Running head: MARKETING AND MANAGEMENT
Marketing and management
Name of the student
Name of the university
Author note

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Introduction......................................................................................................................................3
1. Background to the Case...............................................................................................................3
1.1 Background of Plastic Collective..............................................................................................3
1.2 Importance of the company in the broad (international business landscape and specific
(Australian) context.........................................................................................................................4
2. Literature review..........................................................................................................................4
2. 1 Plastic Collective sustainability-related strategy:.....................................................................4
2.2 Identification of Sustainability-related issues faced by PC.......................................................5
3. Explanation of the case and synthesis with the theory................................................................6
4. Situational analysis......................................................................................................................7
4.1 strategic implementation............................................................................................................7
Conclusion.......................................................................................................................................8
Reference list and bibliography.......................................................................................................9

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Introduction
Sustainable initiatives are very important for improving the marine environment as well as
ensuring economic growth in coastal areas (Raudeliūnienė, Stadnik and Kindarytė, 2016).
Analyzing the changing marine environment, it has been identified that increasing amount of
plastic wastage, the marine life is getting affected. In order to reduce the production of plastic
rubbish, the Plastic Collective firm aims to encourage the local community. The purpose of the
study is to analyze the case of plastic collective firm and discuss the strategic initiatives adopted
by the form in terms of ensuring the sustainability in coastal areas.
1. Background to the Case
1.1 Background of Plastic Collective
Plastic collective form aims to prevent the plastic leaking process into the environment. The
form mainly focuses on empowering individuals towards bringing the creativity for sustainable
benefits. By empowering the community for transforming the plastic wastage the company aims
to focus on stopping the plastics in the marine environment (Plasticcollective.co, 2019).
Analyzing the changing marine environment it has been identified that increasing amount of
plastic wastage the marine life is getting affected. After getting the prove of a small green turtle,
due to eating the plastic hidden in sea grass, the firm has focused on developing the sustainability
principles so that the plastic rubbish can be reduced. In order to reduce the production of plastic
rubbish, the company aims to encourage the local community. It is true that based on the analysis
it has been identified that providing the machine to the people in Island areas, the Plastic
collective firm that helps to manage the plastic wastage (Plasticcollective.co, 2019). In order to
educating people regarding the plastic wastage, the plastic collective form introduced different

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workshops. Not only the educational program but also introducing the mobile recycling machine,
Louise focused on transforming the plastic wastage into the valuable wastage.
1.2 Importance of the company in the broad (international business landscape and specific
(Australian) context.
In the year 2019, the Plasticity Forum has successfully attracted the huge numbers of innovators
as well as the policy and business makers for contribution towards finding the solutions so that
the amount of plastic wastage can be reduced. On the other hand, it is also true that based on the
initiatives towards reducing the plastic solutions the circular economy for the globe can help to
increase the rate of profitability. Analyzing the significance of plastic collective firm initiatives
towards the business and landscape of global market, it can be said that in order to transforming
the plastic wastage into recycling the products the organization contributed towards the
community. In order to minimizing the as well as ensuring recycling of the plastic wastage,
Plastic Neutral Workshops have been introduced by Louise. Analyzing the current polluted
situation in the market, it cannot be denied that public awareness has become necessary in case
of dealing with polluted environment. Plastic recycling process can be considered as the efficient
alternative for additional disposal as well as materials tool and field. Through the plastic
recycling process economic benefits can be gained indirectly. In order to generate new
employment in more efficient manner as well as maintaining the sustainability in the industry the
plastic bottle recycling process can create a huge economic development. By continuing this it
can also be said that through the plastic recycling in process Sustainable Society can be created.

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2. Literature review
2. 1 Plastic Collective sustainability-related strategy:
In order to ensure the sustainability in the market plastic collective firm has adopted various
strategic initiatives towards the growth. In order to ensuring the community engagement plastic
collective has introduced three-stage comprehensive partnership package in which the company
aims to introduce the waste free environment with the effective contribution of individuals.
Through the plastic neutral workshops, the company try to develop the philosophy for reducing
the amount of single use of plastics in different commercial as well as domestic sectors. By
adopting the partnership programs plastic collective made their commitment towards supporting
the environmental as well as economics solutions to brain healthy and clean our world by
fulfilling the sustainability goals.
Spreading the educational opportunities plastic collective firm has also introduced is CSR
activities (Choi, Jung and Tran, 2018). In the workshop, the company has tried to empower the
management of different corporates so that internal plastic wastage can be reduced. In order to
improve the rate of productivity the company has decided to introduce the free strategy so that
management can be empowered. In case of sustaining in the competitive business environment
the company has adopted the strategy for encouraging different operations for sponsoring the
community struggling process towards controlling the plastic waste pollution through Shruder
program. In case of ensuring the sustainability in the market plastic collective firm has also
recruited high performing staff members so that employees can be directly engaged in the
awareness workshops. On the other hand providing the innovativeness and empowerment related
training the company has right to develop collaboration with local group of people by ensuring
the lasting economic as well as social changes.

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2.2 Identification of Sustainability-related issues faced by PC.
Most of the developed countries are maintaining higher rank in case of measuring the amount of
plastic consumption. Developed countries like UK Australia and US have the average plastic
consumption rate of 50 to 60 kg which is compared to rapidly developing countries like
Indonesia China Philippines and India is very high. In such developing countries the plastic
consumption rate is 10 to 50 kg per person (Plasticcollective.co, 2019). Analyzing different
challenges faced by plastic collective firm, it can be say that due to increasing issues in in remote
Islands like Asia Pacific region, the needs for proper infrastructure of waste management has
been increased. By continuing this, it can be said that due to increasing amount of
transportation cost, it becomes challenging for the firm to service the small communities by
collecting the wastage.
Analyzing the sustainability issues faced by public collective firm, it can be said that some of the
cases due to burning the plastic wastage several health issues for people increases. On the
other hand dumping plastics also create and sanitary conditions which increases the chances of
human consumption issue.
Due to the increasing amount of Plastic pollution on the beaches [. Due to increasing uses of
plastic marine life such as fish communities, habitants, coral reefs and marine life. According to
SPREP’s cleanser document, it is mentioned that average amount of 30 Kg per person plastics
are being wasted in the coastal areas (Plasticcollective.co, 2019).
3. Explanation of the case and synthesis with the theory
In case of describing the sustainability theory, the overarching framework based on the
stakeholders’ theory has been introduced. In the stakeholder theory, different management

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initiatives as well as literature surrounding green initiatives are being focused. In case of
ensuring the sustainability in the market plastic collective firm has also recruited high
performing staff members so that employees can be directly engaged in the awareness
workshops. On the other hand providing the innovation and empowerment related training the
company has right to develop collaboration with local group of people by ensuring the lasting
economic as well as social changes (Kerr, Richardson and Eberlein 2018). Based on the 3 bottom
line it can be said that based on the continuous investigations on the stakeholders activities, the
service standard of a company can be analyzed. Analyzing the theoretical aspects of
sustainability, it can be said that based on three bottom line performance, the national
performance towards economic prosperity as well as assuring environmental quality can be
maintained.. Analyzing the case of plastic collective form, it can also be said that resource
dependence theory has also been applied in the firm. As per the resource dependence theory, the
organizational activities are being influenced based on the environmental aspects (Rezaee, 2018).
3.1 Alternative strategies to address the problem
1. In case of avoiding the harmful impact on people and planet sustainable growth initiatives can
be introduced by Plastic collective company. Based on the tree bottom line sustainability
becomes easier for the organization to encourage local community for making the plastic free
marine
2. Training can be introduced for sharing the knowledge regarding the importance of avoiding
plastic pollution.
3. In most of the cases based on the investigation opportunities potential strategic direction
towards the green marketing practices can be highlighted.

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4. Situational analysis
4.1 strategic implementation
In case of implementing the green strategies it is very important for the organization for ensuring
that individuals commitment towards the strategic direction. The training development program
needs to be arranged so that the employees can be aware of building the strategic objectives of
the company. Before starting the training program, research and development is very important
so that the areas in the growth will be needed can be easily identified. Financial budgeting is also
very important for ensuring strategic implementation.
4.1.1 Planning
 To introduce a training plan for ensuring the community engagement
 To share the knowledge and education regarding the emerging plastic pollution and its
impact on human and wild life
4.1.2 Organizing
Identification of emerging situation and its impact on the global environment will be analyzed.
Needs for introducing an effective strategic initiative will be analyzed. Proper budgeting will be
done and a draft of strategic plan will be shared with the higher authorities. Strategic objectives
will be shared with the local communities and stakeholders. Highlighting the strategic objectives
it can be easier for the organization to develop strong relationship with the customers. The
company needs to bring the community engagement practices towards the plastic free marine
development process.
4.1.3 Leading

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In case of implementing the plan, stakeholder engagement, proper trainer and contribution of
local environment management authorities are important.
4.1. 4 Controlling
Using different strategies effective monitoring plan needs to be introduced in order to understand
eve the local communities and satisfied with the services or not. Analyzing the demands of the
community, community service department can be introduced. It can be easier for Plastic
collective firm to maintain the performance record in proper manner, which can play and
effective role for understanding the growth process.
Conclusion
In this study it can be concluded that sustainable initiatives are very important for improving the
marine environment as well as ensuring economic road in island areas. By continuing this it can
also be said that based on the sustainable strategies plastic collective firm can bring growth
opportunities for the globe.

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Reference list and bibliography
Choi, B.H., Jung, H.Y. and Tran, T.T., 2018. Vietnam’s Local Standard for Corporate Social
Responsibility. 기기기기기기, 9(3), pp.19-41.
Cole, R.J., Robinson, J.B. and Westerhoff, L.M., 2016. Regenerative sustainability. Pragmatic
Sustainability: Dispositions for Critical Adaptation.
Kerr, G., Richardson, A.J. and Eberlein, B., 2018. The Dialectic of Stakeholder Engagement and
Strategy Development at the Global Reporting Initiative (GRI).
Magdalena, G.A.B.R.I.E.L., 2016. Industry 4.0 and sustainability impacts: Critical discussion of
sustainability aspects with a special focus on future of work and ecological consequences.
Plasticcollective.co (2019). Retrieved from: https://www.plasticcollective.co/plastic-waste-issue
[Accessed on 24th May, 2019]
Plasticcollective.co (2019). Retrieved from: https://www.plasticcollective.co/partnership-
program [Accessed on 24th May, 2019]
Raudeliūnienė, J., Stadnik, B. and Kindarytė, R., 2016. Knowledge appliance process: theoretical
and practical evaluation aspects. Entrepreneurship and Sustainability Issues, 3, pp.368-379.
Rezaee, Z., 2016. Business sustainability research: A theoretical and integrated
perspective. Journal of Accounting Literature, 36, pp.48-64.
Rezaee, Z., 2018. Supply chain management and business sustainability synergy: A theoretical
and integrated perspective. Sustainability, 10(1), p.275.