Marketing Management: Strategies for Organizational Objectives
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This report provides an overview of marketing management, focusing on how it helps organizations achieve their objectives. It explores the concept of marketing, its role in fulfilling organizational goals, and the importance of being market-oriented. The report also discusses delivering perceived value to customers, using Coca-Cola in Nigeria as an example. It covers demand measurement, market share, and chain-ratio methods, as well as product, price, and place strategies. The report concludes that marketing is essential for organizational growth and requires a focus on customer needs, technological advancements, and human-oriented strategies.

Marketing Management
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Table of Contents
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
Concept of marketing for accomplish of organisational objectives............................................3
Roles of marketing concept in the accomplish of organisational objectives..............................4
Extent related with market oriented factors and also delivering of perceived value to
customers.....................................................................................................................................5
CONCLUSION ..............................................................................................................................7
REFERENCES................................................................................................................................9
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
Concept of marketing for accomplish of organisational objectives............................................3
Roles of marketing concept in the accomplish of organisational objectives..............................4
Extent related with market oriented factors and also delivering of perceived value to
customers.....................................................................................................................................5
CONCLUSION ..............................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
The term marketing management is explained as an art and science of selecting the target
market and to get in touch with customers through delivering, creating and communicating
superior value to buyers among organisation products and services. Marketing is a process of
identifying, meeting and fulfilling social-needs of customers, partners and society at large. This
is crucial for an organisation to engage marketing factors as this aid to make products and then
deliver them among all over the market (AL-Ameri, 2020). With effective and appropriate
marketing policies this is easy for an organisation to engage improved values that also enhance
profits of organisation. Furthermore, this report highlights on the concept and the role of
marketing in accomplish of organisational objectives. In the last, factors of being market oriented
and delivering perceived value will also understand through this report.
TASK
Concept of marketing for accomplish of organisational objectives
According to the current market environment, this is understand that marketing perform
an important role for a business to enhance their size and products sales in minimum time-period.
The primary focus of any organisational market environment is to deliver effective and high
value in business. This also refers that business organisation makes products and than sell them
according to the sales process. Thus, marketing perform an important role to increase their
market size of Coca-Cola in Nigera by offering all products to individuals with high quality and
features. Some concept of marketing are mention as follow:
International marketing is the first concept of marketing that directly relates with the current
market factors. This is also explained as an activity through all persons perform their business
according to the current environment and its requirements related with the business (Aslam,
2018).
Within traditional time-period this is identified that marketing concept is defined as those
strategy through Coca-cola and other organisation satisfy the needs of customer, increase
organisational profits and formulate competitive-edge in market through offering all products in
an organised manner.
MARKETING CONCEPT and their role in Nigeria
The term marketing management is explained as an art and science of selecting the target
market and to get in touch with customers through delivering, creating and communicating
superior value to buyers among organisation products and services. Marketing is a process of
identifying, meeting and fulfilling social-needs of customers, partners and society at large. This
is crucial for an organisation to engage marketing factors as this aid to make products and then
deliver them among all over the market (AL-Ameri, 2020). With effective and appropriate
marketing policies this is easy for an organisation to engage improved values that also enhance
profits of organisation. Furthermore, this report highlights on the concept and the role of
marketing in accomplish of organisational objectives. In the last, factors of being market oriented
and delivering perceived value will also understand through this report.
TASK
Concept of marketing for accomplish of organisational objectives
According to the current market environment, this is understand that marketing perform
an important role for a business to enhance their size and products sales in minimum time-period.
The primary focus of any organisational market environment is to deliver effective and high
value in business. This also refers that business organisation makes products and than sell them
according to the sales process. Thus, marketing perform an important role to increase their
market size of Coca-Cola in Nigera by offering all products to individuals with high quality and
features. Some concept of marketing are mention as follow:
International marketing is the first concept of marketing that directly relates with the current
market factors. This is also explained as an activity through all persons perform their business
according to the current environment and its requirements related with the business (Aslam,
2018).
Within traditional time-period this is identified that marketing concept is defined as those
strategy through Coca-cola and other organisation satisfy the needs of customer, increase
organisational profits and formulate competitive-edge in market through offering all products in
an organised manner.
MARKETING CONCEPT and their role in Nigeria
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With analyse of the marketing conditions and market trends of Nigeria this is understand that
demand of buyers perform an important role to sustain in market for a longer period. Therefore,
management induce marketing concept because this helps to complete all work in a systematic
manner as it match with needs of customers (Dressler and Hüsig, 2019). On the other side,
concept of marketing is achievement of organisational goals and objectives by engaging more
customers in company functions. The current market concept define about all those discoveries
through which this is easy to convince consumer for longer period through engage marketing
programmes in all departments.
Roles of marketing concept in the accomplish of organisational objectives
Marketing perform an important role for the business and according to current factors this
is identified that market is a broad concept. So this is complex for understand but according to
the current market scenario, this is essential for a business to engage effective marketing
strategy. Therefore, marketing is used because this work as the philosophy which focus on
identification of buyers needs and wants in order to meet them. Example- Coca-Cola pack the
drinks in bottles so they are easy to consume by buyer just after open of bottle.
MARKETING ROLE IN NIGERIA
In the context of Coca-cola this is understand that management face some reduction is
sales of organisational products after the few years of success. This is because people become
more health conscious and they are focused towards intake of only healthy food and drinks.
Therefore, a large market share is dropped but on the other side, market also offer new
opportunities in the form of an unexplored area for growth of business. It refers that the
management considered towards the introduce of diet coke because it again attract health
conscious customers towards the soft drinks market. Moreover, this is possible because of the
different market related factors that focus on all those areas which offer more growth in company
aspects such as more sale of products and company profits (Kotler and et. al., 2021). On the
other side, with understand of organisational culture this is identified individual process and
values in each region is different. Therefore, with the use of marketing techniques it is identified
that all the systems, norms, values and behaviour of workforce is understand through engage
appropriate marketing structure in the completion of organisational functions. In the context of
selected country, all market oriented process factors define the list of company objectives to
achieve them in minimum time-period.
demand of buyers perform an important role to sustain in market for a longer period. Therefore,
management induce marketing concept because this helps to complete all work in a systematic
manner as it match with needs of customers (Dressler and Hüsig, 2019). On the other side,
concept of marketing is achievement of organisational goals and objectives by engaging more
customers in company functions. The current market concept define about all those discoveries
through which this is easy to convince consumer for longer period through engage marketing
programmes in all departments.
Roles of marketing concept in the accomplish of organisational objectives
Marketing perform an important role for the business and according to current factors this
is identified that market is a broad concept. So this is complex for understand but according to
the current market scenario, this is essential for a business to engage effective marketing
strategy. Therefore, marketing is used because this work as the philosophy which focus on
identification of buyers needs and wants in order to meet them. Example- Coca-Cola pack the
drinks in bottles so they are easy to consume by buyer just after open of bottle.
MARKETING ROLE IN NIGERIA
In the context of Coca-cola this is understand that management face some reduction is
sales of organisational products after the few years of success. This is because people become
more health conscious and they are focused towards intake of only healthy food and drinks.
Therefore, a large market share is dropped but on the other side, market also offer new
opportunities in the form of an unexplored area for growth of business. It refers that the
management considered towards the introduce of diet coke because it again attract health
conscious customers towards the soft drinks market. Moreover, this is possible because of the
different market related factors that focus on all those areas which offer more growth in company
aspects such as more sale of products and company profits (Kotler and et. al., 2021). On the
other side, with understand of organisational culture this is identified individual process and
values in each region is different. Therefore, with the use of marketing techniques it is identified
that all the systems, norms, values and behaviour of workforce is understand through engage
appropriate marketing structure in the completion of organisational functions. In the context of
selected country, all market oriented process factors define the list of company objectives to
achieve them in minimum time-period.
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Extent related with market oriented factors and also delivering of perceived value to customers
Organisational functions and operations of the Coca-cola as well as also of other
organisation relates with completion of all task or projects with high values. According to the
current market share this is understand that Coca-cola is delivering their products approximately
in each country of the world. With analyse of competitive-intelligence related with marketing
functions of Coca-cola this is easy to coordinate all functions of decision-making process. This
determines that right and appropriate decision-making perform an important role to deliver right
in the market environment. Some factors that relates with extent of market oriented sections are
mention as follow:
DEMAND MEASUREMENT- Market is too wide but all of their factors are not always
potential (Krasyuk and et. al., 2017). This define that this is important for business to
engage more individuals in business but it is crucial for organisation to undertake
different sections that make potential results to manage better position in company
specifically, with in the target market area.
AVAILABILITY OF MARKET- All persons who are engaged in the company process
considered towards the completion of their task according to organisation policy. On
other side, management prefer to use the company values as per those sections through
which the share of market is improved. In context of this, it define that the high demand
measure all forecasting areas that are unexplored and also have opportunities to increase
their market share.
MARKET DEMAND VOCABULARY
MARKET SHARE- Potential of market is too high and wide as per this it is important to
engage the current market share that provide better knowledge related with business. In
context of Coca-cola the current market area of organisation exists among all over the
world. This define that management estimate all demands that is related with business
areas (Mora and Vila, 2020). Also, forecasting perform an important role and according
to this all of their methods are utilised to make long term results. With current market
share and policy better and effective results are obtained through enhance its sales as per
direct approaches.
CHAIN-RATIO METHOD- Demand for the current market area relates with different
sections and according to them one of the most crucial factor is to understand supply
Organisational functions and operations of the Coca-cola as well as also of other
organisation relates with completion of all task or projects with high values. According to the
current market share this is understand that Coca-cola is delivering their products approximately
in each country of the world. With analyse of competitive-intelligence related with marketing
functions of Coca-cola this is easy to coordinate all functions of decision-making process. This
determines that right and appropriate decision-making perform an important role to deliver right
in the market environment. Some factors that relates with extent of market oriented sections are
mention as follow:
DEMAND MEASUREMENT- Market is too wide but all of their factors are not always
potential (Krasyuk and et. al., 2017). This define that this is important for business to
engage more individuals in business but it is crucial for organisation to undertake
different sections that make potential results to manage better position in company
specifically, with in the target market area.
AVAILABILITY OF MARKET- All persons who are engaged in the company process
considered towards the completion of their task according to organisation policy. On
other side, management prefer to use the company values as per those sections through
which the share of market is improved. In context of this, it define that the high demand
measure all forecasting areas that are unexplored and also have opportunities to increase
their market share.
MARKET DEMAND VOCABULARY
MARKET SHARE- Potential of market is too high and wide as per this it is important to
engage the current market share that provide better knowledge related with business. In
context of Coca-cola the current market area of organisation exists among all over the
world. This define that management estimate all demands that is related with business
areas (Mora and Vila, 2020). Also, forecasting perform an important role and according
to this all of their methods are utilised to make long term results. With current market
share and policy better and effective results are obtained through enhance its sales as per
direct approaches.
CHAIN-RATIO METHOD- Demand for the current market area relates with different
sections and according to them one of the most crucial factor is to understand supply

chain-ratio. As this is already stated that market of Coca-Cola exists at world-wide level.
Therefore, it aid the management to engage better factors through introduce all factors
related with business. It is more important that current scenario of organisation consists
of different areas and this make the purpose of all those sections by which persons are
more considered in purchase of soft drinks.
PLANNING OF MARKET STRATEGIES
In the present scenario, this is identified strategies perform an important role to increase
the market size through engaging a competitive-edge in market. With analyse the current market
and industry it is identified that product, price and place strategy perform an important role to
increase the market area (Naudé and Sutton-Brady, 2019). The market of Coca-Cola is
improving their market size with induce of various factors specifically that are useful to make
competitive-advantage. Some of them are mention as follow:
PRODUCT STRATEGY- This is used for estimation of the current products demand and also
the it involve different sections through which both industry sales and market share become more
effective and according to this it is understand that overall market area is improved. With analyse
of all market areas in the context of Nigeria, plans are important to formulate because within
developing country the sales of products at high rate is not a successful strategy. So with the
analyse of activities better facilities among market is also used to formulate products.
PRICE STRATEGY- With use of the price related strategy management predict and analyse the
response of competitors towards products. Moreover, respective organisation also utilise price
strategy for formulate right and appropriate approach for the firm of products. Within the market
of Nigeria both price skimming and price penetration strategies are important to understand
because they are useful in to select the lower prices of products.
EVALUATION OF MARKETING STRATEGIES
Coca-cola in the market of Nigeria utilise the strategy of marketing mix because it is
useful for them to market the products at international level. Moreover, according to this strategy
this is easy for management to state different tactics which is understand by the organisation for
completion of all work in an acceptable manner (Parsons and Lepkowska-White, 2018). With
the strategy of marketing mix, manager of Coca-Cola management consists that this is easy for
convince customers through combine all factors which promote their products in organisation.
Therefore, it aid the management to engage better factors through introduce all factors
related with business. It is more important that current scenario of organisation consists
of different areas and this make the purpose of all those sections by which persons are
more considered in purchase of soft drinks.
PLANNING OF MARKET STRATEGIES
In the present scenario, this is identified strategies perform an important role to increase
the market size through engaging a competitive-edge in market. With analyse the current market
and industry it is identified that product, price and place strategy perform an important role to
increase the market area (Naudé and Sutton-Brady, 2019). The market of Coca-Cola is
improving their market size with induce of various factors specifically that are useful to make
competitive-advantage. Some of them are mention as follow:
PRODUCT STRATEGY- This is used for estimation of the current products demand and also
the it involve different sections through which both industry sales and market share become more
effective and according to this it is understand that overall market area is improved. With analyse
of all market areas in the context of Nigeria, plans are important to formulate because within
developing country the sales of products at high rate is not a successful strategy. So with the
analyse of activities better facilities among market is also used to formulate products.
PRICE STRATEGY- With use of the price related strategy management predict and analyse the
response of competitors towards products. Moreover, respective organisation also utilise price
strategy for formulate right and appropriate approach for the firm of products. Within the market
of Nigeria both price skimming and price penetration strategies are important to understand
because they are useful in to select the lower prices of products.
EVALUATION OF MARKETING STRATEGIES
Coca-cola in the market of Nigeria utilise the strategy of marketing mix because it is
useful for them to market the products at international level. Moreover, according to this strategy
this is easy for management to state different tactics which is understand by the organisation for
completion of all work in an acceptable manner (Parsons and Lepkowska-White, 2018). With
the strategy of marketing mix, manager of Coca-Cola management consists that this is easy for
convince customers through combine all factors which promote their products in organisation.
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On the other side, to implement all of this strategies this is crucial that management
engage all of their factors with 4Ps, specifically with those through which better and positive
work environment is generated within business. The basic task of marketing is to combine all
four elements according to the programmed structure. It is also useful for management because it
aid to exchange all essential knowledge related with customers, market and stakeholders in an
easy manner.
IMPLEMENTATION
Promotional tactics perform an important role for an organisation because this is useful
for maximise the number of sales according to the short run areas. The management of Coca-cola
invest large amount of money among the market and this helps to promote all knowledge related
with products in order to increase their market share. Also, by analyse of all incentive this is
identified that management factors considered towards the adequate distribution of consumer
knowledge (Patti and et. al., 2017). Moreover, Coca-Cola organisation is growing with rapid
speed but for this a large amount of money is invested by management that properly distribute all
products in a more appropriate manner. In context of Nigeria, analyse of all position related with
business this is easy to make products by make strategic move related with changes.
JUSTIFICATION
Coca-cola face various challenges in the initial period when they entered in the market of
Nigeria but after some time with marketing mix strategy and promotional methods manager of
selected organisation also develop monopoly market in country. Plastic bottles are introduce by
the management with their existing bottles (Strumwasser and Cohen, 2020). The rational to offer
new bottles is that they are easy to carry so it is easy to buy and dispose them. Also, it reduce the
stress of consuming bottle at the purchase spot.
CONCLUSION
With understand of the above report this is concluded that marketing functions and
operations are not restricted towards a small area as now international marketing take place in
organisation. Therefore, new methods and marketing techniques are introduced and they are
focused to induce all those policies through which market position of organisation grown fast
and well. Human oriented strategies generate more contribution in growth of the market
environment and this also aid to gain the attention of customers towards organisational products.
engage all of their factors with 4Ps, specifically with those through which better and positive
work environment is generated within business. The basic task of marketing is to combine all
four elements according to the programmed structure. It is also useful for management because it
aid to exchange all essential knowledge related with customers, market and stakeholders in an
easy manner.
IMPLEMENTATION
Promotional tactics perform an important role for an organisation because this is useful
for maximise the number of sales according to the short run areas. The management of Coca-cola
invest large amount of money among the market and this helps to promote all knowledge related
with products in order to increase their market share. Also, by analyse of all incentive this is
identified that management factors considered towards the adequate distribution of consumer
knowledge (Patti and et. al., 2017). Moreover, Coca-Cola organisation is growing with rapid
speed but for this a large amount of money is invested by management that properly distribute all
products in a more appropriate manner. In context of Nigeria, analyse of all position related with
business this is easy to make products by make strategic move related with changes.
JUSTIFICATION
Coca-cola face various challenges in the initial period when they entered in the market of
Nigeria but after some time with marketing mix strategy and promotional methods manager of
selected organisation also develop monopoly market in country. Plastic bottles are introduce by
the management with their existing bottles (Strumwasser and Cohen, 2020). The rational to offer
new bottles is that they are easy to carry so it is easy to buy and dispose them. Also, it reduce the
stress of consuming bottle at the purchase spot.
CONCLUSION
With understand of the above report this is concluded that marketing functions and
operations are not restricted towards a small area as now international marketing take place in
organisation. Therefore, new methods and marketing techniques are introduced and they are
focused to induce all those policies through which market position of organisation grown fast
and well. Human oriented strategies generate more contribution in growth of the market
environment and this also aid to gain the attention of customers towards organisational products.
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In the last, new technology engagement and appropriate marketing factors implement in
company departments help to increase organisational sales.
company departments help to increase organisational sales.

REFERENCES
Books and Journals
AL-Ameri, Z.S.A., 2020. The Role Expenditure of Marketing to Achieve Customer Satisfaction
in Companies Insurance of Iraq. JOURNAL OF MADENAT ALELEM COLLEGE,
12(1).
Aslam, A.S., 2018. Sponsorship and Marketing Objectives: Study of Medium and Large Size
Companies in Pakistan. NUML International Journal of Business & Management,
13(1), pp.147-161.
Dressler, A. and Hüsig, S., 2019. Potentials of Frugal Innovation to Combine the Social and
Economic Objectives in the Marketing of Social Enterprises: The Case of
EinDollarBrille eV. In Strategic Marketing for Social Enterprises in Developing
Nations (pp. 247-268). IGI Global.
Kotler, P and et. al., 2021. Marketing management: an Asian perspective.
Krasyuk, I.A and et. al., 2017. Marketing management in retail chains. International Journal of
Applied Business and Economic Research, 15(12), pp.83-91.
Mora, E. and Vila, N., 2020. Developing successful cause-related marketing campaigns through
social-networks the moderating role of users’ age. Total Quality Management &
Business Excellence, 31(3-4), pp.373-388.
Naudé, P. and Sutton-Brady, C., 2019. Relationships and networks as examined in Industrial
Marketing Management. Industrial Marketing Management, 79, pp.27-35.
Parsons, A.L. and Lepkowska-White, E., 2018. Social media marketing management: A
conceptual framework. Journal of Internet Commerce, 17(2), pp.81-95.
Patti, C.H and et. al., 2017. Improving integrated marketing communications practices: A
comparison of objectives and results. Journal of marketing communications, 23(4),
pp.351-370.
Strumwasser, B. and Cohen, R.S., 2020. Relationship of Marketing to Clinical Research. In The
Clinical Research Process in the Pharmaceutical Industry (pp. 411-424). CRC Press.
Books and Journals
AL-Ameri, Z.S.A., 2020. The Role Expenditure of Marketing to Achieve Customer Satisfaction
in Companies Insurance of Iraq. JOURNAL OF MADENAT ALELEM COLLEGE,
12(1).
Aslam, A.S., 2018. Sponsorship and Marketing Objectives: Study of Medium and Large Size
Companies in Pakistan. NUML International Journal of Business & Management,
13(1), pp.147-161.
Dressler, A. and Hüsig, S., 2019. Potentials of Frugal Innovation to Combine the Social and
Economic Objectives in the Marketing of Social Enterprises: The Case of
EinDollarBrille eV. In Strategic Marketing for Social Enterprises in Developing
Nations (pp. 247-268). IGI Global.
Kotler, P and et. al., 2021. Marketing management: an Asian perspective.
Krasyuk, I.A and et. al., 2017. Marketing management in retail chains. International Journal of
Applied Business and Economic Research, 15(12), pp.83-91.
Mora, E. and Vila, N., 2020. Developing successful cause-related marketing campaigns through
social-networks the moderating role of users’ age. Total Quality Management &
Business Excellence, 31(3-4), pp.373-388.
Naudé, P. and Sutton-Brady, C., 2019. Relationships and networks as examined in Industrial
Marketing Management. Industrial Marketing Management, 79, pp.27-35.
Parsons, A.L. and Lepkowska-White, E., 2018. Social media marketing management: A
conceptual framework. Journal of Internet Commerce, 17(2), pp.81-95.
Patti, C.H and et. al., 2017. Improving integrated marketing communications practices: A
comparison of objectives and results. Journal of marketing communications, 23(4),
pp.351-370.
Strumwasser, B. and Cohen, R.S., 2020. Relationship of Marketing to Clinical Research. In The
Clinical Research Process in the Pharmaceutical Industry (pp. 411-424). CRC Press.
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