BUSS320 Marketing Management: Sweet Eats Business Expansion Plan

This project analyzes the business expansion of Sweet Eats Bakery, a retail bakery operating for 10 years, using the Ansoff Matrix. The assignment examines market penetration, market development, product development, and diversification strategies to enhance business growth. The solution provides a description of the business, the role of the Ansoff Matrix in achieving expansion, a matrix graph for the business including HRM, Finance and accounts, Sales and marketing, Legislative and recommendations for the bakery's growth. The project also includes recommendations for revising recruitment policies, data privacy, budget preparation, and legislative compliance to stabilize and grow the business. References to academic sources are also provided. The assignment aims to provide strategic insights for the bakery's expansion plans.