Marketing Manager Job Description, Analysis, and Evaluation Report

This report presents a detailed job description for a Marketing Manager position, outlining the role's responsibilities, required skills, and qualifications. The job is located in London, UK, and reports to the Managing Director. Key responsibilities include creating product catalogs, analyzing market trends, managing marketing budgets, and developing promotional campaigns. The report also highlights the necessary skills, such as strong communication, presentation, and IT skills. Furthermore, it outlines the required educational background and experience. The document concludes with a series of interview questions designed to assess candidates' knowledge, experience, and management style, covering topics from marketing strategies and product launches to problem-solving abilities and motivations.

JOB SPECIFICATION

Table of Contents
JOB DESCRIPTION ......................................................................................................................3

JOB DESCRIPTION
Job title- Marketing manager Job location- Westminster, London, UK
Area- Marketing department Reporting to- Managing director
Purpose of the Job- Mark & Spenser is offering marketing manger position with
responsibilities to take the strategic and creative leadership from head of marketing and
communication. The assistant marketing manager will assume delegated responsibility for
delivery of marketing projects, developing, implementing strategic marketing plans for an entire
organisation to attract potential customers.
Main responsibilities-:
 To create and refresh product catalogues for each business.
 To undertake analysis of customer needs and wants as per market trends.
 To timely track and analyse the performance of advertising campaigns, to manage
marketing budget and ensure marketing material.
 To create promotions of product and services with advertising managers.
 To build the brand awareness and positioning.
 To handle public relations efforts, social media and content marketing.
 To undertake the depth analysis for determining and maintaining the budget for
marketing activities.
 To have ability to adapts and operate effectively in challenging marketing environments.
Skills-:
 Excellent communication and interpersonal skills.
 Ability to communicate with all levels of organisation comfortably.
 Strong presentation skills and creative thinker.
 Effective IT skills.
Qualification-:
 Candidate should be graduate and post graduate in any field.

 3 years of experience in sales or marketing field.
The ideal candidate-:
The successful applicant must have professional background in Marketing activities, fluent
spoken and written skills. Thus, candidate must have effective knowledge to conduct marketing
survey on recent and new service concepts.
Questionnaire
 What makes you passionate about he working of marketing manger?
 What do you know about the recent marketing efforts?
 Why do you like the field of marketing?
 How would you manage product launch?
 What kind of management style do you generally prefer?
 Tell me you strength and weakness as your marketing manager?
 Describe a sanitation where you solved the market related problem?
 What motivates you to be successful marketing manager?
 What is the difference between marketing and sales?
 What your previous experience as marketing manager?

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