Business Communication: Application for Marketing Manager Position

This assignment showcases a student's understanding of business communication principles through a practical application. The document comprises three key parts: a cover letter, a curriculum vitae (CV), and a professional email. The cover letter is addressed to a HR manager, expressing interest in a marketing manager position and highlighting the applicant's qualifications and achievements at a previous company. The CV provides a detailed overview of the applicant's skills, professional accomplishments, and work history, emphasizing relevant experience in marketing management. The email, addressed to a professor, reflects on the assignment and explains the choice of a hybrid CV format, which combines elements of chronological and functional resumes. The student demonstrates an understanding of different resume formats and their suitability based on the applicant's work history and experience.

Running head: BUSINESS COMMUNICATION
BUSINESS COMMUNICATION
Name of the Student
Name of the University
Author note:

1BUSINESS COMMUNICATION
Part 1
Cover Letter
Name of Applicant
Address
City, State, Zip Code
Phone Number
Email
Date
To
The HR Manager
Organization
Address
City, State, Zip Code
Dear Mr./Ms. Last Name:
I have read your job opening advertisement for a marketing manager post with
exceptional interest. In case you are hoping to broaden your company’s human assets with an
achieved and accomplished professional having exceptional marketing skills known for results,
please consider my attached resume.
As XYZ Company's marketing manager since 2013, I facilitate all times of both the
inventive and particular segments of marketing activities including marketing across platforms
like social media, audio visual and marketing promotional mix campaigns. These activities were
properly executed by me bearing results and the company had excepted my accomplishment by
awarding me with several accolades.
I have accomplished several achievements including very prominent ones like leading a
national marketing campaign across the country. This marketing campaign was actually a

2BUSINESS COMMUNICATION
marketing mix that helped me in learning and applying several marketing theories practically in
the field.
I can assure you, that with my bachelor degree in marketing management and my
experience at the XYZ company I have gained enough knowledge and experience to add value to
the marketing team of your company and lead several marketing campaigns. I would be obliged
if you kindly look into my CV and do what is needed.
NAME OF THE APPLICANT

3BUSINESS COMMUNICATION
Part 2
CV
NAME
Street • City,State Zip • Phone • Email
JOB OBJECTIVE
I would like to maximize my marketing skills and help my company in achieving its goals by
application of my best abilities at workplace.
HIGHLIGHTS OF QUALIFICATIONS
 I have a professional degree in marketing management
 I have relevant experience in the field
 I am very enthusiastic and I take my job very seriously
 When given responsibility I keep no stones unturned in achieving them
 I do not procrastinate
 I have been in the position of Marketing manager at a reputed company
PROFESSIONAL ACCOMPLISHMENTS
In the work place I have been given several accolades and awards for my achievements at the
position of the marketing manager. I have lead nationwide marketing campaigns and it has
helped me in widening my perspectives and learning more about marketing principles.
WORK HISTORY
2013 to 2018- I have been appointed as a marketing executive at the XYZ Company. However I
was promoted to Assistant Marketing Manager Position within 2 years in 2015. I have done my
best in that position and earned another promotion in 2017 and worked as the Marketing
Manager since then.
EDUCATION
Bachelors of Business Administration, specializing in Marketing Management.
(Name of the Institution, year and other details)
COMPUTER SKILLS
MS Office, Internet research, Social media Marketing.

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Part 3
E-mail
Respected Sir,
Greetings of the day! It has been a great deal of pleasure to associate with you and get
valuable insights from you about the subject. It has been an honor to get the opportunity to learn
from you. Your lucid and simple ways of explaining things to us has always caught my
imagination and has helped me to learn and grow.
The particular CV format chosen for this particular assignment is the “Hybrid CV
format”. A “hybrid resume” blends the standard “chronological resume” with the more up and
coming functional resume format. It goes about as a framework between two of the most well
known resume formats, getting each one of their characteristics while restricting their most
noteworthy downsides. “Chronological resumes” primary part is to demonstrate a man's “work
history”. If one has a long, stable work history, this is a better than average choice of course of
action. If one’s work history retreats more than a decade, one must use entries for the most recent
work history, with prior parts in an ensuing portion called “Before Professional Experience.” In
this section, fusing only “administrator, work title, and dates of business” is good for such
professionals.
“Functional resumes” are as often as possible used by individuals with confined work
accounts, paying little heed to whether from joblessness, family organizing, or other personal
background of the applicant. This plan includes the competitor's aptitudes and experience instead
of work titles or supervisors, and cutoff points proceed with openings. A “hybrid resume” gets a
bit from each of the above mentioned resumes, driving with capacities and work

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accomplishments from the extensiveness of the hopeful's understanding and following with a
“chronological” work history. Therefore the “hybrid resume format” is chosen in this case.
Thanks and Regards,
Yours Truly
Name
Details