Report on Marketing Manager Career Path, Challenges, and Qualities

This report provides a comprehensive analysis of the marketing manager role within the field of professional development. It begins by highlighting the author's interest in marketing and the opportunities it presents, specifically focusing on the role of a marketing manager. The report delves into career planning, outlining the necessary skills and competencies such as creativity, adaptability, and leadership. It explores various career paths within marketing, including advertising, digital marketing, and social media marketing. The report further examines the challenges faced by marketing managers, such as adapting to changing market trends and internal communication issues, and suggests strategies for overcoming these obstacles. The conclusion emphasizes the importance of a marketing manager in promoting a company's products and overall growth. The report also includes a list of references from books, journals, and online sources.

PROFESSIONAL AND
PERSONAL
DEVELOPMENT

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY ..................................................................................................................................3
Field of professional interest : Marketing ..................................................................................3
CAREER PLANNING ...............................................................................................................3
Qualities/ Competencies of marketing manager.........................................................................4
Challenges and how to overcome ..............................................................................................5
CONCLUSION ...............................................................................................................................6
REFERENCES................................................................................................................................1

INTRODUCTION
Professional development can be described as providing training which will help in career
growth in the future. Personal development refers to activities that help in developing individual
capability. Personal development involve formal and informal activity for the development of
others. In this report role of marketing manager and career planning is discussed. Challenges and
how to overcome with competencies is also discussed (Aryabkina and et.al., 2020).
MAIN BODY
Field of professional interest : Marketing
My interest is in marketing field because this field has many opportunities and most of the
companies hire marketing students at high package. I want to become a marketing manager as it
plays important role in the company. A marketing manager helps customers in solving their
problems and directly contributing in the growth of the company. I am having good
communication and writing skills which is required in marketing manager. I have the quality of
managing the time properly and also have the ability to make creative and innovative plans. I am
good at analysing the market and gathering information from the customers about what their
needs and expectations from the company.
CAREER PLANNING
Candidates who want to become marketing manager should have all the necessary skills like,
creativity, time management, planning, knowledge about social media etc. There are different
type of roles for marketing manager i.e., advertising director, account executive, account
coordinator, media director, media planner, project manager, promotion manager, advertising
coordinator etc (Osodlo, and et.al ., 2020). I choose marketing as my interest field because
marketing has wide scope and there are lot of opportunities in the field of marketing. For
becoming marketing manager I have to do MBA in the marketing and there I will learn lot of
new things which will help me in achieving success. There are other career opportunities in
marketing field like, marketing communication, digital marketing, social media marketing,

search engine optimization marketing and content marketing manager (Sergeeva and et.al.,
2019). Marketing is a field that never ends, it is an ongoing process. Every company needs
marketing manager for the promotion activity and building good relation with the customers
(Cree-Green and et.al., 2020). Marketing manager earns good amount of money as they have
high package. They are getting good and healthy work environment and marketing manager
learns new things every day, as they meet new people daily, they get many new ideas from them.
Qualities/ Competencies of marketing manager
 Creativity: Marketing manager should perform work in creative way with others as a
team and make the promotion strategy in creative way. People always appreciate
creativity as they get new products (Shibankova and et.al., 2019).
Adaptability: In the field of marketing, the ability to solve the problems is important. This is
one of the quality of marketing manager that how to adapt to problems and find solutions for the
problem. If marketing manager fails to identify the problem then company may suffer loss
(Player and et.al., 2018). Marketing manager should have creative thinking while solving the
problem and this will save time and money.
Boundless enthusiasm: Marketing manager have passion regarding their work. They do their
work with full dedication and remain enthusiastic all the time (Galustyan, Berezhnaya and
Beloshitsky, 2017). They never find their work boring, they always enjoy their work.
Work in team: Marketing manager always work in a team, they are not working alone. As in
marketing a team is required for achieving the target of the company. Teamwork plays an
important role in achieving the goal of the company. Manager should divide the work among the
team members (Schommer, and et.al., 2020). When work is divided everyone will give their best
in achieving the target.
Leadership: A good marketing manager have leadership quality. As a leader is responsible for
managing all the team members and all the activities properly. Leader give instructions and
provide guidelines to the members (Movchan and Zarishniak., 2017). A leader is responsible for
the success of the company.
A marketing manager is responsible for creating marketing strategies for the company and
implementing those strategies (Holloway, 2017). This will help the company in building its

image in the market and achieving goals of the company and also responsible for promoting the
products and creating budgets for advertisements. A marketing manager should have good
communication skills and also manage time properly. It should also have good writing skills,
make plans properly. Plans should be made in creative and innovative way. While planning
strategy for promotion of the product, marketing manager should make strategies in an
innovative way (Kubyshko, Kruk and Fedotov., 2018). In today's world customers want new and
innovative product and also want that the promotion strategy is also innovative and responsible
for attracting customers to buy the product. It also helps in building brand image and brand
awareness among the customers in the market.
Marketing manager plays a crucial role in the growth of the company. It helps in promoting
product and service of the company (Hildebrand, 2018). This helps in increasing sales of the
product and increases profit. It analyses the market and focus on what are the needs of the
customers. A marketing manager performs several duties like implementing the strategy,
creating programs for future growth, overseeing content, making plans, managing budgets and
people, maintaining good relationship with outsiders, supporting sales, analysing market and also
gather information about competitors (Mahlanze and Sibiya., 2017). These are the duties which a
marketing manager perform for the growth of the company.
Challenges and how to overcome
Changing with new market trends: It is one of the challenge for marketing manager to be
updated with new marketing trends. Every day, marketing trends are changing rapidly as
customers taste and preference is changing. So, it is a challenge, to change working styles
according to the change in the market trends (Osodlo and et.al ., 2020) Marketing manager can
overcome through this situation by doing market research and stay updated with the latest trends.
Poor internal communication: Marketing manager has lot of work to do, so sometimes
problem of communication arises and it becomes difficult for manager to provide instructions
and guidelines to the members (Numonjonov, 2020). To overcome with this problem, manager
should made a clear process which includes proper communication and one person will give
guidelines to five members.
Budget allocation: A marketing manager is responsible for allocation of funds. Sometimes,
employers think that manager should work with less budget and give good results (Sánchez and
et.al., 2018). So, to overcome with this problem manager should promote its product online.

CONCLUSION
It can be concluded that, marketing manager plays an important role in every organization.
Marketing manager helps in promoting the product and growth of the company. Marketing as a
career is good as marketing has lot of opportunities. Qualities of marketing manager, challenges
and to overcome challenges are discussed.

REFERENCES
Books and Journals
Aryabkina, I., and et.al., 2020. Cultural approach to the formation of professional competences of
the specialist in the realities of modern education. Amazonia Investiga. 9(26). pp.211-
219.
Cree-Green, M., and et.al., 2020. Peer mentoring for professional and personal growth in
academic medicine. Journal of Investigative Medicine. 68(6). pp.1128-1134.
Galustyan, O. V., Berezhnaya, I. F. and Beloshitsky, A. V., 2017. Professional and career
development of teachers. Journal of Contemporary Educational Studies/Sodobna
Pedagogika. 68(4). pp.158-172.
Hildebrand, J., 2018. Bridging the gap: A training module in personal and professional
development. Routledge.
Holloway, S., 2017. The impact of postgraduate studies in wound healing on professional
practice and personal development. WoundsUK. 13(3). pp.44-51.
Kubyshko, V., Kruk, V. and Fedotov, A. Y., 2018. Psychological training: lessons and prospects
in the context of professional and personal development of a specialist. Psychology and
Law. 8(4).pp.219-235.
Mahlanze, H. T. and Sibiya, M. N., 2017. Perceptions of student nurses on the writing of
reflective journals as a means for personal, professional and clinical learning
development. Health SA Gesondheid. 22(1). pp.79-86.
Movchan, L. and Zarishniak, I., 2017. The Role of Elective Courses in Students′ Professional
Development: Foreign Experience. Comparative Professional Pedagogy. 7(2). pp.20-
26.
Numonjonov, S. D., 2020. Innovative methods of professional training. ISJ Theoretical &
Applied Science. 1(81). pp.747-750.
Osodlo, V. I., and et.al ., 2020. The Development of Professional Motivation of the Activity
Subject under Specific Conditions. Journal of Intellectual Disability-Diagnosis and
Treatment. 8(2).pp.196-204.
Player, M., and et.al., 2018. The role of Balint group training in the professional and personal
development of family medicine residents. The International Journal of Psychiatry in
Medicine. 53(1-2).pp.24-38.
Sánchez, N. F., and et.al., 2018. The future LGBT health professional: perspectives on career and
personal mentorship. LGBT health. 5(3).pp.212-220.
1

Schommer, J. C., and et.al., 2020. Pharmacist and student pharmacist views of professional and
personal well-being and resilience. Journal of the American Pharmacists
Association. 60(1). pp.47-56.
Sergeeva, M. G., and et.al., 2019. Verification of management-support of professional and
educational trajectory of students in the socio-cultural educational environment of the
university. Amazonia investiga. 8(18). pp.5-14.
Shibankova, L. A., and et.al., 2019. Institutional mechanisms of university teacher professional
development. Humanities & Social Sciences Reviews. 7(4). pp.1061-1068.
Online
Berry, S., 2020 Professional and Personal development [Online]. Accessed
Through:<https://www.cv-library.co.uk/career-advice/development/5-ways-manage-
professional-development/>
2