Marketing Manager Role: Recruitment and Selection at Lisa Groceries

This presentation provides a comprehensive overview of the recruitment and selection process for a Marketing Manager at Lisa Groceries, a retail grocery company based in Macclesfield, UK. It includes a detailed job description outlining the purpose, location, responsibilities, and budget management aspects of the role. The presentation also features a person specification, highlighting the essential and desirable qualifications, skills, knowledge, experience, and personal qualities required for the position. A sample job advert is presented, emphasizing the company's values and opportunities for growth. Furthermore, the presentation addresses relevant legislation, such as false advertising, copyright infringement, and SMS marketing regulations, that the marketing manager must be aware of. The conclusion emphasizes the importance of the marketing manager role in achieving organizational success and the need for strategic focus and thorough job analysis.

Assessment 1 Individual
Recruitment and
Selection Presentation

TABLE OF CONTENTS
 INTRODUCTION
 DESCRIPTION OF THE BUSINESS
 JOB DESCRIPTION
 PERSON SPECIFICATION
 JOB ADVERT
 RELEVANT LEGISLATION FOR JOB ROLE
 CONCLUSION

INTRODUCTION
 Recruitment and selection is the process of
conducting the activities which can help the company
to get corrective form of employees to fill right
position.
 In the current era, it is important for the company to
pay attention on having the effective recruitment &
selection procedure so that accomplishing the higher
productivity can become possible.
 The current study is based on Lisa which is one of
the successful organizational offering groceries in
retail sector.

DESCRIPTION OF THE BUSINESS
 It is one of the successful organization that offers the various form of
products to the targeted audience so that attaining the objective of
higher profitability & stability can be obtained.
Location of the business
 First floor, The Arsenal, Macclesfield SK11 7JB, United kingdom
Number of employees
 It is the small size firm which has the 210 employees in its company.
 These all the employees possesses effective level of attributes that is
helps them to accomplish their roles & responsibilities in effective
manner.

JOB DESCRIPTION
 JOB TITLE – MARKETING MANAGER
 PURPOSE - We are seeking an innovative
marketing manager for the promotion of Lisa a
grocery company in retail.
 JOB LOCATION- MACCLESFIELD, UK
 POSITION – MARKETING MANAGER
 REPORTS TO- SENIOR MARKTING
MANAGER
 RESPONSIBLE FOR- To be optimizing the
marketing strategies for the role of optimization
of the marketing strategies for the marketing
department.

CONTINUE..
 BUDGET RESPONSIBILITIES-
 Evaluation of optimization of marketing and pricing strategies.
 Analyzation of the market trends and preparation of the forecasts.
 Coordination of the marketing strategies for the sales and the financial
publication and their relations for producing departments budget.
 DUTIES AND KEY RESPONSIBILITIES-
 The roles and responsibility of this marketing manager is going to the
following,
 Generation certain new business leads is going to be the main job.

PERSON SPECIFICATION
CRITERIA ESSENTIAL DESIRABLE
QUALIFICATIONS Bachelor's degree in marketing, finance,
business administration, or similar.
Master degree in relevant field will be advantageous.
SKILLS/COMPETENCIES Strong Time management skills
Organizational Abilities
Superb leadership, communication, and collaboration
abilities.
KNOWLEDGE Knowledge in marketing Knowledge in marketing strategies channels and
branding
PREVIOUS EXPERIENCE Marketing executive Assisstant marketing manager

CONTINUE..
EXPERIENCE
REQUIRED
One year experience as a marketing manager At least two years' experience as a marketing manager
SPECIAL ATTRIBUTES
(FOR EXAMPLE, A TRACK RECORD
OF WRITING FINANCIAL REPORTS
FOR A COMPANY BOARD)
Analytical skills Analytical and problem solving skills
PERSONAL QUALITIES
(FOR EXAMPLE, SELF-MOTIVATION)
Punctual nature Strong time management
Organizational abilities.

JOB ADVERT
 Lisa is an ongoing groceries company that is based in
Macclesfield, UK which is offering the is employees
the growth, stability and opportunity.
 Being a product based retailer it would like to have
candidates that are excellent in marketing and is about
the details which can take great care of clients and
employee.
 Business would like candidates that can prove
themselves to be very effective for the marketing
manager role.
 We provide responsibility along with opportunities for
growth.

RELEVANT LEGISLATION FOR JOB
ROLE
False Advertising
 It is very important for the marketing manager to make sure that at their job they are not
taking part in the false advertising.
 This can be the result of an ethical issue that is going to affect the ways in which the business
operates and is a legal issue that should not be practiced at any cost.
Copyright Infringement
 Utilization of a copyright content can be an issue that creates a negative impact to the ways in
which the business has been operating.
 This is important for the mitigation of the original content and if possible or purchasing of
stock (Marketing Manager Job Description, 2021).
 Hence, the consideration of thorough reading of the content licensing would be affecting their
operations.

CONTINUE..
SMS marketing
 The SMS marketing is going to be the one that affects the telephone consumer protection act
that is going to be affecting the operations.
 Therefore, the marketing manage cannot exceed the limits to this type of marketing practices.

CONCLUSION
 It can be concluded from the above made job is that
marketing manager job role is going to be a very
effective one as it is said to be very effective in nature
and can help in the achievement of great results that are
going to be contributing towards their success.
 Focusing of the strategies are considered to be the key
factor that is essential for the ways in which the
organization would be able to achieve the details.
 Analyzation of the job description allows the business
to be able to achieve the success and also the key
factors which contributes towards their performance.

REFERENCES
 Haenlein, M., and et.al., 2020. Navigating the New Era of Influencer
Marketing: How to be Successful on Instagram, TikTok, & Co. California
management review. 63(1). pp.5-25.
 Costello, J .P. and Reczek, R. W., 2020. Providers versus platforms: Marketing
communications in the sharing economy. Journal of Marketing. 84(6). pp.22-
38.
Online
 Marketing Manager Job Description, 2021 [Online]. Available through: <
https://www.betterteam.com/marketing-manager-job-description >