Marketing Manager: Personal Analysis, Career Plan and CV Report

This report provides a comprehensive analysis of a Marketing Manager's career, encompassing personal analysis, career action planning, and a curriculum vitae (CV). The introduction highlights the importance of career viewpoints in identifying strengths and weaknesses through SWOT analysis, emphasizing the role of a Marketing Manager in customer relationship management and distribution channel development. The personal analysis section details the author's self-assessment, identifying strengths in customer relations and communication, while acknowledging areas for improvement in IT and creativity skills. A career action plan is then presented, outlining goals, necessary skill development, and strategies for improvement, including SMART goals and resource utilization. The CV provides a job description, roles, responsibilities, qualifications, and experience. The report concludes by reiterating the value of personal analysis in career development and goal attainment. The author emphasizes the importance of continuous improvement in IT and creativity skills to enhance performance in the marketing field.

Career View Point

Table of Contents
INTRODUCTION ....................................................................................................................1
PERSONAL ANALYSIS................................................................................................................1
CAREER ACTION PLAN .............................................................................................................2
CV ...................................................................................................................................................4
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Career view point is an important part of individuals journey as this helps them to
enhance their knowledge and learning in every field. By the help of this employees can easily
determine their weaknesses and strengths by which they grab the various opportunities (Lauby-
Secretan and et. al., 2016). Along with this, SWOT analysis helpful in determining an ability and
capabilities of single individuals. In this present report, personal analysis i.e., SWOT of
Marketing manager should be taken. Furthermore, Marketing manager plays various roles and
responsibilities in an organisation such as making long term relationships with customers,
controlling and developing the channel of distribution for managing an activities of their
business. Also, the main motive of this present report is to analyse an individuals skills and
encourage them for achieving goals effectively. The purpose of such competencies is to enhance
knowledge by which they known what is lack and what they should do for developing
capabilities, skills and knowledge. These analysis aids an individuals for generating knowledge
through sessions which is enhancing them for betterment. In this report incudes various skills of
Marketing manager such as Interpersonal skills, Good communication skills, It skills, Creativity
and many more. In addition to this, career view point is a place or a institutions by which an
individuals can learn many thing and generate knowledge by attending seminars and sessions
and so on. This activities also provides certificates for developing motivation and confidence in
order to accomplish their goals and objectives at specified time period. Along with this, present
report contain career action plan which says about an individuals abilities and also this plan aids
person to enhance knowledge by which they can improve their skills. At last, CV of marketing
manager is mentioned in this report that gives every single detail about them including skills and
abilities of Marketing manager.
PERSONAL ANALYSIS
A personal analysis is an very important part of individuals as this aids them to analyse
their own skills and identify their competency skills. This skills use various techniques by which
they identify an actual status of a person knowledge and ability (Fogarty and et. al., 2017). By
the analysis of my own skills, it has been analysed by me that as per my job profile i.e.,
Marketing manager which is necessary for me to improve my skills and abilities in an effective
manner. In a role of Marketing manager they have to play various roles and developed many
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skills for long term survival in a company and managing and activities of Marketing department
effectively. As per my personal evaluation I identified that I am quite good at making
relationship with customers and developing in strategies by which customers can attract towards
their brand or company (Zeff, 2016). On the other hand, I lack in IT skills and creativity and
imagination skills as this creates problems in my goods sometime. Furthermore, I am good in
communication and negotiating skills as it will aid me and my company to influence people for
purchasing the product and attract new customers for enhancing sales and profit effectively.
Along with this, I mange my department and their activities for developing positive and healthy
working environment with in the company. This will also helps other employees to give their
best in order to attain organisational goals and objectives. Simultaneously, it has been analysed
that I have to improve my IT skills and creativity skills as this plays very important role in my
job profile because this helps me to produce something innovative by which customers can
attract towards my company. Also, improvement in these skills helpful for me to maintaining
long term sustainability at competitive market place. With the help of my colleagues and
superiors I improved my team working skill as they told me that I am not able to manage my
team which creates problem in my department. So, I motivated them and makes positive
environment that will encourage them to give their best. The evaluation of my skills is competed
by my own analysis and get feedback from my superiors and colleagues. In addition to this, the
activities of marketing is to manage brand, innovation, managing marketing budgets and so on.
At last. As per my team and personal analysis, I will improve my IT skills and creativity skills
as this will aid me to perform marketing department activities in an effective manner.
CAREER ACTION PLAN
A career action plan is basically a roadmap which will help an individual from choosing
to getting an actual career path (Zhou, 2015). This is also known as individualised career
development plan and individualised career plan as it will help people to reach at career path or
goal in an effective manner. Along with career action plan, individual can start their career and
updated time to time. Also, in this plan contain huge elements for overall development and this
includes various thing about individuals such as goals, reviews, profile, plans and progress. The
career action plan has various objectives which are mentioned as below:-
1. In profile contains information about their own improvement activities which says about
self reflection for knowing an abilities, skills and values of own.
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2. By the help of self development analysis individual can enhance knowledge from their
own past experiences and achievements.
3. The review plays essential role in career management because information can assist their
action plan and manage changes, transitions and choices.
4. In self development includes plans for developing or acquiring knowledge that it will
aids individual to explore their career path and encourage them to grab various
opportunities at the time of working.
As per the above mentioned objectives, it has been analysed that individual can get career
advices or guidance from their coach as well as by self analysis too (Theresa, 2015). Also, career
action plan is mentioned as below:-
Where do I want to go and why
I want to become a good Marketing manager, this is because it helps me to build up my
confidence and many other skills accordingly. Also, for this I have to develop various skills in
me such as interpersonal skills, IT skills, Good communication skills, Creativity and
imagination, influencing and negotiation skills. So, for Marketing manager I have to improve my
interpersonal skills and communication skills for playing good within an organisation.
What do I already have that will get me there
As per my personal analysis it determined that I lack in IT skills and Creativity and imagination
skills. Furthermore, for improving that, I will join some seminars and take sessions for
developing and improving my IT skills and Creativity and imagination skills. Also, I do hard
work in order to achieve my goals by developing these skills effectively.
What actions do I need to take to get there
I divide my goals into smaller parts and for improving my effort or work I opt SMART goals as
this aids in enhancing abilities and skills of my own (Lauby-Secretan and et. al., 2016). Also, for
improving my skills I take some sessions and seminars by which I grab various opportunities and
moves towards success.
Areas for
development
Resources that I
can draw on?
What do I have to
do?
How will I measure
success?
I join some I should make some By the help of
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How to be more
confident?
session and
seminars for
generating an
new ideas. Also,
it will improve
my
communication
skills too.
innovative strategies
for making something
different and unique
products. After that, I
will display at market
and attract customers
towards it.
colleagues, seniors and
teachers I get feedback
and reviews which
helps me for achieving
goals effectively.
Positive thinking
I am giving my best
that will aid me to
manage and handle
issues of my both
personal and
professional life.
Presently, I an college
student and sometimes
it is difficult for me to
manage ample number
of work which will
creates problem in my
working style.
From dividing task in
smaller responsibilities
I overcome my issues
and manage time
schedule. Also, I
evaluate my success by
getting positive results
or feedback and
reviews from teachers
and seniors.
CV
Job Details
Post: Marketing Manager (hospitality)
Company: XYZ Ltd.
Job Purpose
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The objective for this job profile is to maintain good relationship with customers
by providing food products and services at specified time period in order to
achieve organisational goals and objectives.
Roles & Responsibilities
 Managing Budget
 Making customer focused decisions
 Communication skills
 Ensuring timely delivery
CV:
Curriculum Vitae
Name: XYZ Ltd.
Address: 12 flat no., B24 8ED
e-mail id: [e-mail]
Contact No.: 9941246819
Objectives: To became successful Marketing managers in hospitality industry.
Interpersonal skills and Managing Budget helps an organisation to run business
activities and providing suggestions for improving working environment.
Qualification:
 Bachelors in Business administration from New york University
 Masters in Business administration from New york University
Experience:
Ten or more years of experience in Marketing field.
Skills and abilities:
 Have Good written and verbal communication skills
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 Worked as a Team leader at UK hotel.
DECLARATION
I herby declare that all the above information given is correct up to my knowledge
and certificates issued by recognised board/ university.
CONCLUSION
As per the above mentioned report, it has been analysed that, this is necessary for every
individual has to do personal analysis test as this is a best ways to analyse own strength and
weaknesses easily and also helps individual to garb various opportunities. By the help of this,
they can improve their weaker areas and achieve organisational goals and objectives in an
effective manner. Furthermore, the main motive of personal analysis is to determine career
action plan and and aids individual for improving their own career growth accordingly.
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REFERENCES
Books and Journals
Lauby-Secretan, B., Scoccianti, C., Loomis, D., Grosse, Y., Bianchini, F. and Straif, K., 2016.
Body fatness and cancer—viewpoint of the IARC Working Group. New England Journal of
Medicine. 375(8). pp.794-798.
Fogarty, M. P., Rapoport, R. and Rapoport, R. N., 2017. Sex, career and family. Routledge.
Zeff, S. A., 2016. John B. Canning: a view of his academic career. In Memorial Articles for 20th
Century American Accounting Leaders (pp. 98-136). Routledge.
Zhou, Y., 2015. The career path of expatriates at repatriation. Journal of Economics, Business
and Management. 3(5). pp.548-553.
Theresa, L. D., 2015. Factors That Inform Students' Choice of Study and Career. Journal of
Education and Practice. 6(27). pp.43-49.
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