Personal Work Goals: Marketing Manager

This report outlines a student's personal work goals for a marketing manager position at L'Oreal Australia. It begins by introducing the company, highlighting its strategic plan, key responsibilities, and the student's interest in the role. The core of the report focuses on five specific personal work goals: self-motivation in channel management, creative promotional calendar design, development of digital marketing skills, mastery of CRM tools for customer acquisition and retention, and the creation of effective communication strategies. The student aims to leverage their marketing knowledge to drive business growth within L'Oreal's Australian cosmetic division. The report concludes with a reference to L'Oreal's website.

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Running head: PERSONAL WORK GOALS
PERSONAL WORK GOALS-MARKETING MANAGER
Name of the Student:
Name of the University:
Author’s Note:

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PERSONAL WORK GOALS
1. The company that I will be interested to work with is L’OREAL Australia as a marketing
manger
2. Strategic Plan of the company
L’Oreal is headquartered in France and L’Oreal Australia aims to provide best beauty
services to customers in Australia. The company’s strong R & D unit will help the company in
innovative research so that products of best quality can be developed for customers. The
marketing division of the company aims to achieve the sales target of the company year on year
by providing best quality services to customers. The company is committed towards
sustainability(loreal, 2017)
Products of hair care, hair color, beauty fragrances
Location- Melbourne Australia, head office
Key responsibilities-The role of marketing manager will be to achieve the sales target,
acquire the desired customer base by providing the best quality services to customers
The marketing manager will be responsible to plan promotional calendars and implement
them
The marketing manager will develop effective communication strategy for customers and
suppliers
The marketing manager will be responsible to recruit, train and motivate members of the
channel to achieve sales target

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PERSONAL WORK GOALS
I am interested in the job because I am keen on providing cosmetic industry and would
like to apply my marketing knowledge to drive business of the cosmetic division of L’Oreal in
Australia
3. Five Personal work goals for the job
1) Be self-motivated to handle channel members. Recruit, train, motivate members of channel to
achieve sales target
2) Develop out of box-thinking to design the promotional calendar and conduct all BTL and
ATL promotional activities
3) Develop personal digital marketing skills to acquire online customers and boost online
promotional activities
4) Learn CRM tools to acquire desired customer base with retention of old customers, ensure
repeat purchase from old customers
5) Develop effective communication strategy for customers and suppliers

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PERSONAL WORK GOALS
Reference
loreal. (2017). loreal.com.au/. Retrieved 13 September 2017, from http://www.loreal.com.au/