BSBCMM401: Presentation Report on Marketing Manager's Job Outlook

This report presents a comprehensive analysis of a BSBCMM401 assignment focused on developing a presentation about the role of a Marketing Manager. The report begins with an overview of different methods for gathering information and feedback, including surveys, one-on-one interviews, and focus group interviews, and how these methods can be used to improve a presentation. It then addresses legal and ethical considerations, such as anti-discrimination and workplace health and safety laws, and organizational commitments related to morals and anti-discrimination laws. The report also explores the principles of effective communication, emphasizing the importance of simple language, clarity, and appropriate communication channels. It further delves into the use of presentation aids and resources, such as visual aids, rostrums, amplification, and video screens, along with presentation tools like Microsoft PowerPoint, whiteboards, overhead projector slides, paper handouts, and speaker notes, to enhance audience understanding and engagement. The second part of the report focuses on the presentation plan, which includes a detailed outline of the presentation topic, objectives, methods, and aids, with a specific focus on the role of a Marketing Manager, covering responsibilities, job prospects, required skills, training, and salary expectations. The presentation plan incorporates strategies to engage a diverse audience through the use of PowerPoint, visual aids, and simple language, and also includes plans for audience interaction and feedback.

Running head: BSBCMM401 make a presentation.
Student Assessment Tasks: BSBCMM401.
[Name of the author]
[Name of the institution]
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Table of Contents
1.1 Surveys or feedbacks.............................................................................................................3
1.2 One to one interviews or feedbacks.......................................................................................3
1.3 Focus group interview...........................................................................................................3
2.1 Anti-discrimination................................................................................................................3
2.2 Workplace Health and Safety laws........................................................................................3
3.1 The principles of morals........................................................................................................4
3.2 The law of anti-discrimination...............................................................................................4
4.1 The language should be simple..............................................................................................4
4.2 No uncertainty.......................................................................................................................4
4.3 The meaning of communication must be properly................................................................4
5.1 Improving Audience Understanding......................................................................................4
5.2 Increasing interest and diversity............................................................................................4
5.2.1 The visual aids................................................................................................................4
5.2.2 Rostrum...........................................................................................................................5
5.2.3 Amplification..................................................................................................................5
5.2.4 Video Screen...................................................................................................................5
6.1 The usage of Microsoft PowerPoint and whiteboard............................................................5
6.2 The usage of overhead projector slides and paper handouts.................................................5
The usage of PowerPoint presentation and speaker notes...........................................................6
The usage of workbooks or handouts..........................................................................................6
Presentation Script.....................................................................................................................13
Slide 1: Planned presentation opener to engage audience interest........................................13
1. Audience Evaluation...........................................................................................................15
Section 1: Content and their outcomes or results..................................................................15
2. Focus group discussion with the audience questions.........................................................16
References......................................................................................................................................17
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Assessment 1 Instructions
Answer 1: There are three ways of getting information and feedback according to each method
of gathering information as well as the utilization of information to review the presentation are as
followed:
1.1 Surveys or feedbacks
A survey is quantitative research of everyone that uses the same structured questions and
then records, processes, and analyzes all the answers received by the researchers (Parkes and
Fletcher, 2017). Furthermore, develop a short feedback form for the audience. Ask questions to
get helpful feedback regarding the presenter’s weaknesses and strengths.
1.2 One to one interviews or feedbacks
An individual interview is an interview in which there are only one interviewer and one
interviewee. Usually, the format of this interview is dialogue (Gehlbach et al., 2018).
Furthermore, keep an eye on the audience. The quality of individual feedback is better than any
other feedback.
1.3 Focus group interview
Focus group interviews are group interviews with about six to twelve people with similar
characteristics or common interests (Roa et al., 2020). The interview activity is led by the host
according to pre-defined topics.
Answer 2: When preparing and delivering a presentation, one need to take into account a few
things to guarantee the content and methods are safe and inclusive (Gallant et al., 2020). Two
examples of legislations/regulations that need to be considered are:
2.1 Anti-discrimination
The presenter needs to be respectful to everyone regarding their culture, sex, age,
disability, or race (Gallant et al., 2020). The commonwealth and each territory have specific laws
that protect people that might feel discriminated against during a presentation.
2.2 Workplace Health and Safety laws
Australia is extremely serious about health and safety in the workplace. The presenter
needs to be aware of safety aspects when preparing a presentation and make sure it doesn't offer
any risk to the audience (Yazlyuk et al., 2018). Many regulations and legislations cover
occupational health and safety Australia-wide and currently, each state has its own WHS
guideline.
Answer 3: When developing and publishing a presentation, two examples of organizational
commitments or requirements should be considered and their impact on the presentation (Weiss,
2015).
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3.1 The principles of morals
The commitment implies forcing the speaker to respect, honest and open, confidential,
sensitive, non-judgmental, safe, accepting and upholds support the entire audience (Langin,
2017).
3.2 The law of anti-discrimination
There must be equal respect for everything in speech except disability, diversity, race,
gender, culture, and so on. It assures that all people have equal rights and opportunities to
express their natural views comfortably and freely (Gallant et al., 2020).
Answer 4: The three principles of effective communication are as followed:
4.1 The language should be simple
During the communication, the language should be easy and simplest for understanding
the audience in every message regarding the topic that we send (Meadows et al., 2016).
Furthermore, knowing the audience is important because it determines the content that will
appear in the presentation according to their level of knowledge and understanding.
4.2 No uncertainty
Communicators should take into account the purposes of their communication and there
should be no uncertainty (Blum et al., 2018). However, create a clear and logical structure that
will help the audience to understand the work.
4.3 The meaning of communication must be properly
A variety of media are used to convey communications. Communication should take into
account factors such as the nature of the communication partner, the urgency of the
communication, and the distance between the communication and communication partner as well
as choose the appropriate means (Stiff and Mongeau, 2016).
Answer 5: The presenter should use presentation aids and resources to support the presentation.
The reasons are as follows:
5.1 Improving Audience Understanding
To understand the audience, the speaker should reduce misunderstandings and help to
clarify or emphasize the means of speech (Theobald, 2016).
5.2 Increasing interest and diversity
The presentation could be much interesting with the usage of well-chosen messages and
visual aids such as videos, audios, and statistics relevant to the topic (Kogon et al., 2015). There
are some devices to enhance the interest and understandings of the audience are as followed:
5.2.1 The visual aids
Many people need the help of visual resources to understand complex topics. Visual aids
will help the speakers to reinforce the information given in the speech to increase the
assimilation and retention of the resources (Weiss, 2015). The visual aids may include models,
items, graphics, handouts, photos, and slide as well as diagrams presentations. However, with the
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help of visual aids, speakers should ensure that they can fully enhance the presentation without
the attention of the audience (Langin, 2017).
5.2.2 Rostrum
The rostrum can help the audience understand the word. It allows the speaker to have
notes or scripts to ensure coverage of important information about the topic (Bai and Chang,
2015). The notes may contain additional information so that if the audience has any questions,
the speaker will ensure that they have a complete answer.
5.2.3 Amplification
Amplification is important to ensure that the entire audience hears the speech correctly.
Some large auditoriums and amphitheaters are designed to assist with acoustics. The microphone
is still useful for the speaker instrumentation (Kogon et al., 2015). With the development of
wireless technology, headphones can also be used to enable speakers to walk during a
presentation, visualize visuals, or enter an auditorium during a Q&A session.
5.2.4 Video Screen
Video screens are useful for the viewer, especially for those who sit in large places. The
screen can help the audience see the speakers and visual aids better, especially when they are in
the back of the room or at the far right or left of the stage (Bai and Chang, 2015). The video
screens can be used in modern conference auditoriums and centers as well as these screens can
be synchronized with presentation equipment.
Answer 6: Kinds of presentation aids that could be utilized to maintain the performance of the
presentation are as followed:
6.1 The usage of Microsoft PowerPoint and whiteboard
Currently, Microsoft PowerPoint may be the most commonly used form of visual
support. It can really help with presentations that do not work well (Gambari et al., 2015).
Furthermore, by displaying information such as diagrams and photos that are very popular in
PowerPoint slides, it is possible to produce the opposite effect (Azuka, 2018). However, using a
whiteboard or blackboard is to clarify the title of the presentation’s introduction key points.
6.2 The usage of overhead projector slides and paper handouts
An overhead projector slide is displayed on the Overhead Projector (OHP). Very useful support
can be found in most lecture halls and workshops. OHP can project slides and zoom in on a
screen or wall without turning off the lights (Akhlaghi and Zareian, 2015). Similarly, if the
information is too detailed to be heard on the slides, or the audience is unable to fully record the
survey results, use handouts (Parkes and Fletcher, 2017). Consider the advantages of handing out
handouts at the beginning, middle, and end of the presentation.
Answer 7: Kinds of presentation resources that could be utilized to maintain the performance of
the presentation are as followed:
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The usage of PowerPoint presentation and speaker notes
The overall appearance during the presentation can be well organized as it is nicely arranged
according to the first and last discussions of the main discussion. Furthermore, the speaker
should be assisted in remembering key issues (Gambari et al., 2015). These speakers should pay
as little attention as possible and use the finest words to convey an idea or detail to the presenter.
The handwriting or font must be in enough size that the presenter to read easily.
The usage of workbooks or handouts
If a message is sent to the reader (for example, a projector is not available), the distribution
schedule can be given to find out the data trends that the presenter wants to discuss (Parkes and
Fletcher, 2017). However, before distributing any resource, carefully consider whether the
audience must refer to these resources during the conversation (Azuka, 2018). Workbooks or
handouts can concentrate the audience’s attention and weaken the anchor information.
Assessment 2 Presentation planning project
Answer 1a: The topic chosen for the presentation is "occupation of interest: Marketing
Manager". The content of the presentation should include a variety of information about the
profession, such as responsibilities and key roles, job prospects in Australia and abroad, key job
skills, required training, and average salary.
Answer 1b: Presentation plan template to guide the work.
Requirements of the presentation Planning records of the presentation
The topic of the presentation and its short
description.
The topic of the presentation is "Marketing
Manager”.
Summarize the selected presentation topic and
briefly describe what the variety of information
provides.
The variety of information is as followed:
 Responsibilities.
 What a manager does daily.
 Qualifications required for doing the job.
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What are the key ideas and concepts that will
highlight strategic issues during the speech? In
the introduction and conclusion
The key ideas and concepts highlighted in the
strategic issues during the presentation are as
follows:
 Why become a marketing manager?
(Introduction)
 What a manager does daily (Middle)
 The job outlook and average salaries
(Conclusion)
Shortly describe the principle or meaning of the
presentation
The principle or meaning of the presentation are
categorized:
 Introduce and explain the occupation of
interest.
 Skills required for doing the job.
The expected outcome of the presentation or an
explanation of what you expect from the
presentation.
The presentation’s desired outcome expects to
give information to the audience about the
occupation.
The estimation time of the presentation to be
proposed.
The estimated time of the presentation to be
proposed is about fifteen minutes long.
Introduce your presentation methods including
how your chosen presentation strategy will meet
the needs of an audience from different cultural
backgrounds.
I will present to the group audience using
PowerPoint presentation slides. It will contain
information, images, and a video to add visual
aids to help the audience to understand and be
interested. The presentation will be in simple
English so that it is easy for the audience to
understand. Furthermore, presents some statistics
and current information regarding the key points
of the presentation. There will also be a
discussion of the topic from the audience in the
end and any questions from the audience.
Explain the presentation aids and presentation
resources that will be used and why you should use
The presentation aids and resources which will be
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them. used in the presentation are categorized:
 The PowerPoint presentation.
 Workbooks.
These aids will help deliver a better
understanding of the audience as well as build
their interest in the presentation.
Planned presentation opener to engage audience
interest.
Hello everyone, welcome to my presentation. I
hope you find it interesting and learn something
today.
What methods will you use to interest your
audience?
I will use some of the methods to keep the interest
of the audience is as followed:
 By using the PowerPoint slides.
 By using the video or visual aids of
presentation.
 Telling the audience about interesting
information relevant to the presentation.
What persuasive communication techniques you
will use?
I will use some of the persuasive communication
techniques including:
 Maintain eye contact
 Good posture
Would you use it to interest the audience?
Briefly introduce others to the presentation
responsibilities and roles such as an explanation
of the information provided to the presentation
facilitator for example the assistant of the
presentation will have the responsibility and role
of allocating resources.
 Asking the help of assister to introduce
me
 Complete the survey with the audience at
the end of the speech
Describe the two methods you have determined
that will be used to evaluate the presentation.
I will use the methods to evaluate the presentation
including:
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 Survey and written feedback.
Summarize the document such as you will use a
questionnaire to evaluate or determined the
presentation-based methods.
I will use the same structural questions for
everyone to compile a quantitative survey in the
form of feedback, and then record, process, and
analyze all the answers that the researchers
received.
Answer 2: Presentation plan template attached with an email and send it to the assessor for
reviewing the work. (This picture should be changed with the name of student and same as it is)
Answer 3: Revised presentation plan template to guide the work.
Requirements of the presentation Planning records of the presentation
The topic of the presentation and its short
description
The topic of the presentation is "Marketing
Manager". The marketing manager needs to find
ways to engage the audience as well as the manager
needs to be creative, innovative and has the potential
to face the challenges.
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Summarize the selected presentation topic and
briefly describe what the variety of information
provides.
The outline is as followed:
 Key roles and responsibilities.
 What a manager does daily.
 Qualifications and skills required to do the
job.
 The job prospects for average wages in
Australia and abroad.
What are the key ideas and concepts that will
highlight strategic issues during the speech? In
the introduction and conclusion
The key ideas and concepts highlighted in the
strategic issues during the presentation are as
follows:
 Why become a marketing manager?
(Introduction)
 The key skills and qualifications are
necessary for doing the job. (Middle)
 What a manager does daily. (Middle)
 The job outlook and average salaries.
(Conclusion)
Shortly describe the principle or meaning of the
presentation
The principle or meaning of the presentation are
categorized:
 Introduce and explain the occupation of
interest.
 Skills required for doing the job.
The expected outcome of the presentation or an
explanation of what you expect from the
presentation.
The presentation’s desired outcome expects to
give information to the audience about the
occupation.
The estimation time of the presentation to be
proposed.
The estimated time of the presentation to be
proposed is about fifteen minutes long.
Introduce your presentation methods including
how your chosen presentation strategy will meet
I will present to the group audience using
PowerPoint presentation slides. It will contain
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the needs of an audience from different cultural
backgrounds.
information, images, and a video to add visual
aids to help the audience to understand and be
interested. The presentation will be in simple
English so that it is easy for the audience to
understand. Furthermore, presents some statistics
and current information regarding the key points
of the presentation. There will also be a
discussion of the topic from the audience in the
end and any questions from the audience.
Explain the presentation aids and presentation
resources that will be used and why you should use
them.
The presentation aids and resources which will be
used in the presentation are categorized:
 The PowerPoint presentation.
 Video screens or visual aids.
 Slide handouts or workbooks.
These aids will help deliver a better
understanding of the audience as well as build
their interest in the presentation.
Planned presentation opener to engage audience
interest.
Hello everyone, welcome to my presentation. I
hope you find it interesting and learn something
today.
 I would like to talk about my occupation of
interest which is becoming a marketing
manager.
 I will be giving you information about what
to expect as a marketing manager.
What methods will you use to interest your
audience?
I will utilize some of the methods to keep the
interest of the audience is as followed:
 By using the PowerPoint slides.
 By using the video or visual aids of
presentation.
 Telling the audience about interesting
information relevant to the presentation.
What persuasive communication techniques you I will use some of the persuasive communication
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will use? techniques including:
 Maintain eye contact
 Good posture
 Giving the benefits and explanations
Would you use it to interest the audience?
Briefly introduce others to the presentation
responsibilities and roles such as an explanation
of the information provided to the presentation
facilitator for example the assistant of the
presentation will have the responsibility and role
of allocating resources.
 Asking the help of assister to introduce
me
 Complete the survey with the audience at
the end of the speech
Describe the two methods you have determined
that will be used to evaluate the presentation.
I will use the methods to evaluate the presentation
including::
 Survey and written feedback.
 Focus group discussion with the audience.
Summarize the document such as you will use a
questionnaire to evaluate or determined the
presentation-based methods.
I will use the same structural questions for
everyone to compile a quantitative survey in the
form of feedback, and then record, process, and
analyze all the answers that the researchers
received.
Answer 4: Revised presentation plan template attached with an email and send it to the assessor
for reviewing the work. (This picture should be changed with the name of student, attached
revised presentation plan and same as it is)
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