Recruitment and Selection Presentation for Marketing Manager Role

This presentation focuses on the recruitment process for a Marketing Manager position within the fictional company, Aster, an automobile manufacturer based in the UK. The presentation details the company's structure, including its functional organizational structure and the role of the Marketing Manager. It outlines the job vacancy, including responsibilities such as developing promotional campaigns, analyzing market information, and planning marketing strategies. The presentation includes a job description, person specification, and a job advertisement, along with a sample application form. The conclusion emphasizes the Marketing Manager's crucial role in devising strategies to increase sales and brand awareness. The presentation is designed to fulfill the assignment brief of creating a recruitment pack for a medium-sized enterprise, providing a comprehensive overview of the recruitment process.

MANAGING PEOPLE AND SYSTEMS

Introduction
• ASTER is an automobile company.
• It manufacture cars with world class characteristics and quality comfort.
• Headquarter in Norfolk UK.
• The company have a workforce of 120 employees.
• The business required to perform different types of functions to i.e. Procurement
of funds, acquiring resources, sales, marketing, research and development and so
on.
• A position of marketing manager is currently vacant.

Company structure
Marketing Manager
The role of the marketing manager is to promote and devise strategies to increase sales of
Cars. The marketing manager has the responsibility to analyse crucial customers and market
information that help in creation of marketing strategies.
Functional Organisational Structure

Job Vacancy for Marketing Manager
Company Name: Aster
Job Title: Marketing Manager
Role and responsibility: Promotion and devise strategies to increase sales of
Cars and to analyse crucial customers and market data that help in creation of marketing strategies.
Job location: Norfolk UK
Reports to: Sam, Senior Marketing Manager.
Organisation Chart:
Duties and Responsibilities
• Development of Promotional Campaigns
• Analysis of market information
• Planning and Marketing strategies.
Chief Marketing Officer Senior Marketing
Manager Marketing Manager Marketing Staff

Person Specification
Name of Company: Aster Job title: Marketing Manager
Job Requirements Essential Desirable
1. Qualifications Equivalent marketing
Qualification
Masters Degree in
Marketing
2. Knowledge Marketing Marketing
3. Skills • Customer Handling
• Good communication
• Creativity
• Strong Attention
• Team Handling
• Numerical Skills
4. Experience 1 – 3 years of marketing
experience.
5 or more years of
marketing experience
will provided
preference.
5. Personal Qualities Adaptability
Problem Solving
Leadership
Analytical Thinking

Job Advert For Marketing Manager
• Marketing Manager
• Norfolk UK
• £2500 per month
• Aster is looking for an experienced Marketing manager for the purpose of planning
and developing marketing campaigns. Who posses good communication and
analytical skills.
• Our marketing staff is a self sufficient and experiences that provide quality
services.
• This job role is ideal for those who are familiar and experience with the marketing
and have desire to take a managerial role.
• It is a permanent Job.

Job Application Form
(Aster)
Application form
Application for employment as ............................
Name ............................
Address ............................
Postcode ............................
Phone ............................
Email ............................
Education and training
Details ............................
Information in support of your application
Please include any skills, experience and qualifications you have acquired that can support this
application whether within the working environment or outside.
Details ............................

Do you consider yourself to have a disability?
Yes No
Please tell us if there are any ‘reasonable adjustments’ we can make to assist you in your application or with our recruitment
process
............................
Do you need a work permit to work in the UK? Yes No
When can you start work for us?
............................
References
Please give the names and addresses of two persons as referees - other than your present employer or relatives - who we can
approach now for
1 ............................
2 ............................
I confirm that to the best of my knowledge the information I have provided on this form is correct and I accept that
providing deliberately false information could result in my dismissal.
Name……………………………………..…………………
Signature .......................................... Date ……………………

Conclusion
From the above study it has been concluded that every company have to perform various functions to
grow. These functions are perform by the personnel of the various departments of the company that
have different roles and responsibility assigned. The marketing manager is one of the important role
that help Aster to devise marketing strategies that will increase in sales and brand awareness.

References
• Beilharz, F., 2020. Online Marketing Manager: Handbuch für die Praxis.
O'Reilly.
• Psychogios, A. and Prouska, R., 2019. Managing people in small and medium
enterprises in turbulent contexts. Routledge.
• Klikauer, T., 2018. Managing People in Organizations. Macmillan International
Higher Education.