Career Viewpoint: Marketing Manager - Skills and Trends Report

This report, focusing on the career viewpoint of a marketing manager, provides a detailed analysis of the role within the hospitality industry, specifically targeting the Hilton hotel. It explores future trends in graduate recruitment and outlines essential skills, knowledge, and experience necessary for success in this field. The report delves into the increasing complexity of consumer decision-making processes, highlighting the challenges and opportunities for marketing managers in adapting to evolving consumer behaviors and media consumption patterns. It also discusses the importance of segmentation in the hotel industry. The assignment includes a curriculum vitae, showcasing relevant professional experience, skills, and educational background, as well as a discussion on the role's key responsibilities, such as brand management, sales, and promotional campaign development. The report concludes with an evaluation of the marketing manager's role, supported by primary research, including interviews and an analysis of advertisements.

CV
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Table of Contents
Curriculum vitae of marketing manager......................................................................................3
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Curriculum vitae of marketing manager
Hard Rock, London
Professional profile:
 Marketing manager with 5 years of experience in hotel industry.
 Experience of recruitment, market research and trained over 30 marketing specialist.
 Improved sales by 24% in previous hotel.
 Proven record of managing products launches by developing marketing campaign.
 Brand awareness and sales.
Professional experience
 Developed new promotional campaign by bundling products together, increasing sales
revenue by 13%.
 Negotiated new contract with vendors.
 Directed launched of 10 new product lines with total annual revenue of $1.4B.
Marketing associate
 Managed corporate marketing functions including brand management, product launch
and advertising.
 Developed social media team including SEO specialist, content developers and aware
global brand.
Education
Bachelor’s degree in hospitality management
Skills
 Effective technical skills.
 Leadership skill as lead 25 team members.
 An ability to handle site inspection for making good impression to sales.
 Assist in training, motivating and supervising sales staff to ensure proper staffing.
 Creative skill as launched brand awareness campaign.
 An ability to work with other people as worked with department managers in planning for
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hotel promotion.
 Written as well as oral communication skill as interacted with numbers of customers.
 Good in English language.
 Better decision making skill
 Customers’ service skills.
 Better organizational skill
Areas of experience
 Entertainment clients
 Menu pricing
 Revenue management
 Goal setting
 Sales processes
 Food and beverage
 Account management
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