Report on Ideal Job: Marketing Manager Role and Resources

This report examines the ideal job of a marketing manager, detailing the role's responsibilities, required skills, and career prospects. It begins by defining the ideal job and highlights the importance of knowledge and creativity in preparing for success. The report then focuses on the marketing manager role, including job descriptions, duties, and qualifications. It also specifies the required skills and characteristics for the role. Furthermore, the report explores various resources available to facilitate job finding, such as networking events, company career pages, online job boards, and social media. The conclusion emphasizes the importance of these resources in securing a marketing manager position. The report is a comprehensive guide for those seeking a career in marketing management.

KNOWLEDGE AND
CREAVITY

Table of Contents
INTRODUCTION......................................................................................................................................3
TASK 2.......................................................................................................................................................3
‘Ideal job’ after graduation...................................................................................................................3
Job description......................................................................................................................................4
Person specification.............................................................................................................................6
Resources available and use of them to facilitate my job findings.................................................7
CONCLUSION........................................................................................................................................10
REFERENCES........................................................................................................................................11

INTRODUCTION
To prepare for success in university knowledge and creativity of student plays an
essential role. Knowledge is helpful to discovered new things in life which can be helpful
in future job of a student. It also gives experience to build a good career in near future.
Creativity is required to develop analytical thinking and to build a good sense of humor.
In order to come up with something new creativity is required.
The study will cover an ideal job as a Marketing manager after a graduation. In
this a job will be mentioned in which there is future growth and a career to be built.
Report will cover a job description and a person specification in order to qualify that job
role. Furthermore, study will explain the resources which are available to me that can
facilitate my job finding process.
TASK 2
‘Ideal job’ after graduation.
Marketing manager
Ideal job refers to under which a person is able to grow and flourish its own skills
and capabilities. Marketing manager will be an Ideal job after graduation. The primary
task of manger is to manage the resources for the marketing of goods and services of
the business. The task of marketing manager is to do marketing in best way through
which they are able to increase sales of the company (Richardson, 2018). They are
also engaged in research their work is to gain deep knowledge and regularly get
updated with the current marketing trends in the product. By this they are also be able
to do correct marketing of the goods and services and can use appropriate marketing
tools and techniques. Thus, through gathering this type of information they are able to
suggest best innovative products in the market by which company is able to gain
competitive edge. Increasing brand awareness is one of the jobs of marketing experts.
Career in marketing field has vast opportunities and have different roles.

The job in marketing includes internet marketing as well as traditional marketing
this modes are radio, television and billboard marketing. These choices are limitless.
The role in the company is generally based on by identifying a person own skills and
knowledge. Social media marketing is also in trend. There are more growth
opportunities in this field as all the work in company's done through internet platform. In
the world of digitalization more marketing experts get needed. Digital marketing
manager is also a great career. Social media marketing is cheapest (Tuten, and
Solomon, 2017). Hence, company also needs an expertise in social media marketing
who can promote their products through this channel. Overall in this field there is good
career to be built. Moreover, there are marketing experts whom work is to do deep
study of market demand and the current scenario through which customers wants and
needs get satisfied. They generally gather information and analysis the purchasing
trends if the customers which can help to create marketing plan for the company.
Developing advertising campaigns is also a work of marketing manager.
Brief of ideal job
 Ideal job - Marketing manager
 Level or degree required - bachelor in marketing and master degree in this field
is always preferable.
 Certificate - organization membership and professional certificate is required.
 Working experience - At least 10 years of experience is required to be a
marketing manager.
 Key skills – The skills which are required to be marketing manager are strong
communication, management knowledge and leadership skills, sales,
presentation capabilities, creative skills, negotiation, budgeting and computer
skills (Graham, 2019).
 Outlook of the job - 8% growth in the year 2018 to 2028.
Job description
Meaning of job description

It is a type of formal document that describes role and responsibilities of an
employee. It is a form of written statement that includes, job title, designation, purpose,
duties, responsibilities and working conditions of a job (Meaning of Job Description,
2018).
Job Title - Marketing Manager
Job purpose - It is responsible for managing the initiative of company in marketing. It
defines essentials of job requirements. For developing marketing strategy there is use
of market reach and analysis. To run marketing campaigns and report the results of the
study to the executives of the company.
Job duties and responsibilities –
 Conducting interview for hiring the marketing staff and giving training to the staff
members.
 To establishing the goals of marketing. Analyzed past performance and then do
forecasting of the marketing.
 To bring out something new in product doing innovation and development.
 To analysis marketing trends and doing scheduling of the products.
 To gather information of competitors in order to launch a product that can easily
compete with them.
 To work with marketing staff to improve the product quality, suggesting measures
of improvement. To communicate with media clients and agencies to improve the
sales of product. To track the data of sales and provide budgetary information to
the finance department of the company.
 To create reports in detailed form also make a presentation on the information of
market which have been gather on earlier basis.
 To bring cost efficient marketing plan in the company
Qualification and Skills required - Need a specific degree in bachelor of marketing.
Business is also acceptable as well as master degree is highly approved.
Required skills - Knowledge of creating best marketing strategy for the client.
Research analysis, building relationships, creativity, interpersonal communication,
making presentation, managing people, leadership qualities, goal orientation and

budgeting.
Person specification
Meaning of person specification
It is a written statement of employees specifications in which employee
educational qualifications, its level of experience, specified qualities and skills have
written. This is mentioned to perform a specific job role in the company. As per the part
of their job a person should have these capabilities. I will be able to qualify my job by
improving these skills which are mentioned in job specification.
Job specification of a marketing manager is as follows –
Person specification - Marketing Manager
The below listed requirements are essential from the view point of marketing manager.
Total management in marketing department is handled by marketing manager.
Experience - Position equaling to marketing manager in any firm is preferable. At least
10 years of work experience is required to become a marketing manager.
Education and qualification - Bachelor degree in specialization of marketing and in
field that is related to it. Masters of business administration is preferable.
Skills and characteristics required
 It should be an effective communicator.
 Essential leadership qualities.
 Should have team spirit who is able to lead its team.
 Marketing manager should be approachable enough that he or she can be able
to introduced new improvement methods in an organization.
 Good enough to tackle customers and clients in a pleasant manner.
 Ability to overcome in changing circumstances and situations.
 Should have basic computer knowledge so will be able to make social media and
internet marketing strategies (Carmona-Osorio, Ángel-Gallego and Arias-Pérez,
2017)
 Should of technical knowledge of marketing tools, methods and techniques.

 Evaluation of new product opportunities. To provide insights of customer needs
to upper management.
 To identify potential products in the market.
 To increase brand awareness.
 Launching campaigns to deliver innovative products to the customers.
Resources available and use of them to facilitate my job findings
There are so many resources available through which a person can find
marketing manager job in reputed firm. These resources are listed as follows -
Networking events - to know the right people who can help in finding new job will be
helpful to find job faster than ever. Building good relationships with the people and
increasing social networking will be fruitful to grab the job opportunities (Chua and Ng,
2017). One can also participate in public events and parties mainly those who are
business oriented. By doing this one can find a suitable job position in the company.
Career pages of company - If the best companies are in acknowledgement than
straight away one can go to their website and portal to see if there is any job vacant or
not. If they are hiring one can apply and submit online application for the recruitment. If
there is no vacant job position is available then one can join talent network (Brečka and
Červeňanská, 2016). Under this network when any job gets vacant in the firm it will
directly inform to the recruiters and helps in providing new job opportunities.
Online boards of job - a person can find available job through this job board and can
easily apply there for the recruitment. One can also upload resume on this online board.
By this regular job alerts get notified to a person email. Thus, by this person can easily
apply for the job as per their fitting criteria. Under this job opportunity is shown firstly to
the applied candidate then the other potential students or candidates.
Professional organization website - this type of organization generally upload
websites which are specific to the job. Means a person wants to find a particular type of
job then all the related content shown on these websites. As I want to be a marketing

manager in can direct search through these website. This websites are industry specific.
Candidates can join this professional organization.
Social Media - candidate can follow or can connect with the companies whom which
they are interested directly on social media. By this they are able to get regular updates.
Person can also engage with the companies on real time basis by asking them
questions on live meetings and chats. The candidate is also able to find the people who
are doing job in those companies. By finding them they are able to ask them about their
job experience and also gets the information about the company, recruitment process
etc.
Staffing firm - These firms get collaborated with the companies who wants to search
best candidates to till their open job roles. The vacant job role in these companies is
advertised publicly. This firm also provides helpful guidance to the candidates on job
search. These websites are also free for the job seekers so it is also cost effective. For
example, Headhunters are also one of the recruiting firms.
Referrals - In these employers generally give incentives to the employees who refer a
candidate which is suitable for the company. For attracting top employee in the
company the present employees working in the company also gets benefited as well job
seeker also finds a suitable job (Beghetto and Karwowski, 2017). This is cherry on cake
situation. But this happens very rarely when a friend suggest or refer any job in its own
company.
Job fairs - These fairs are generally targeted to specific industries. These types of fairs
are generalized. Companies come to promote their own brand. By participating in such
fairs the candidate can investigate any of the firm of its interest. I can search a vacant
post for marketing manager in the companies which comes in these fairs. In this the
companies also offers the onsite interview to the candidates that matches their
requirements.
Cold calling - This is also another option to find a job of marketing manager. Person
can directly call to a organization in which he or she is interested and can ask them
about the upcoming vacancies in that organization. They can also drop a mail with a

attached resume. But this time of way can't be helpful as much. It is not sure that they
will well receive this email and response a phone call. It's all depends on luck of
candidate. If they response there is huge chance that one can get a phone call for an
interview in that company.
Internships or temping - It is type of temporary employment. By engaging in these
short term contracts candidate is able to gain a permanent position in that particular firm
in which he or she is doing internship (Ahmad, Stufhaut and Johnson, 2016). By
building a good business contract the candidate gets benefited. There is high chance
that the company call in the future to recruit that candidate who done internship earlier
from that company. These are also a suitable choice for the students who have just
completed their graduation. Job placement agencies also come in the colleges to recruit
the best talent.

CONCLUSION
It has been concluded from the above report that knowledge and creativity both
are required to get succeed in future. To be a good marketing manager in the future it is
essential that I need to focus on this. By job description it has been summarized that I
need some skills through which I can become a successful marketing manager. Person
specification shows education and qualification of the person who wants to apply for a
job and also shows skills and characteristics in brief. It has been concluded that many
resources are available which can use to facilitate and help in my future job findings.

REFERENCES
Books and Journal
Ahmad, W., Stufhaut, M. and Johnson, N., 2016. Domain Knowledge and Team
Creativity: A Typological View. Business & Economic Review. 8(2). pp.55-66.
Beghetto, R.A. and Karwowski, M., 2017. Creativity in teaching. The Cambridge
handbook of creativity across domains. pp. 549-564.
Brečka, P. and Červeňanská, M., 2016. Research of technical knowledge and creativity
development of children in pre-primary education through interactive
whiteboard. Education and Information Technologies. 21(6). pp.1611-1637.
Carmona-Osorio, C., Ángel-Gallego, S. and Arias-Pérez, J., 2017. Strategic orientation
and strategies to manage organisational knowledge and creativity. Academia
Revista Latinoamericana de Administración.
Chua, R.Y. and Ng, K.Y., 2017. Not just how much you know: Interactional effect of
cultural knowledge and metacognition on creativity in a global
context. Management and Organization Review. 13(2). pp.281-300.
Graham, P., 2019. Stuart Rubin, Global Marketing Manager. In Music, Management,
Marketing, and Law (pp. 107-131). Springer, Cham.
Richardson, M., 2018. Identification and analysis of marketing manager competences
that determine marketing department capabilities and the underlying importance
of courage traits (Doctoral dissertation, Aston University).
Tuten, T.L. and Solomon, M.R., 2017. Social media marketing. Sage.
Online
Meaning of Job Description, 2018. Available through: <https://work.chron.com/meaning-
job-description-6819.html>