This report provides a detailed analysis of the marketing manager's role within a company, including the job description, responsibilities, and required skills. It outlines the company's structure, the marketing manager's reporting line, and the key tasks involved in the position, such as market research, strategy development, and sales promotion. The report includes a job advertisement, a person specification, and an application form to illustrate the recruitment process and the qualities sought in a candidate. It also addresses the importance of communication, teamwork, and problem-solving skills. Finally, the report references academic sources that support the organizational structure, information processing, and decision-making. The report also focuses on the role of the marketing manager in the company's success and growth.
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