The Role of Marketing Manager in the UK Retail Industry Analysis

This report analyzes the role of a marketing manager in the UK retail industry, emphasizing the industry's progressive nature and the significant contribution of marketing professionals to business growth. It examines the impact of globalization and modern trends like digital marketing and social media on the retail sector, highlighting essential skills such as creative communication, innovation, and problem-solving. The report includes a questionnaire to gauge industry perspectives on marketing's role, opportunities, and challenges, particularly concerning evolving customer expectations. It concludes with a self-evaluation based on a job advertisement, affirming the author's preparedness for a marketing professional role. Desklib offers access to similar solved assignments and resources for students.

MANAGEMENT
Table of Contents

INTRODUCTION.................................................................................................................................3
MAIN BODY........................................................................................................................................3
Analysis and application....................................................................................................................3
Skill, knowledge and experience required.........................................................................................7
Evaluation..........................................................................................................................................7
REFERENCES......................................................................................................................................8

INTRODUCTION
Management is a practice involve managing different operational and functional areas
that can allow the strategic guide and direction to the professional entity. The aim of the
report is to identify the role of the Marketing manager under the retail industry. This project
will discuss about the different operational areas where the professionals will operate the
individual operations and functions as a professional. Being a marketing professional I
certainly require support and the creative freedom for being a professional to operate in the
sector. I would guide the reader of the report in this project about all the general trends
industry would cater to the professional so that best level of guidance could been
demonstrated. Impact of globalisation and technology would be discussed at this level. Being
a marketing professional I would certainly highlight all the key skills and ailities reqred to
perform the best level of functions and operations as a professional.
MAIN BODY
Analysis and application
The retail industry in United Kingdom is very progressive in nature. The industry
deliver huge growth and development possibilities to the business houses as this would allow
the business venture to certainly indicate the best level of growth and development
possibilities as a business venture (Ur Rehman and Ishaq, 2017). Marketing manager play a
significant role in the business spectrum so that company can grow under the retail market.
This is cer factual that the retail industry in among the most authentic and stable industry that
could sustain from a very longer duration due to its product portfolio and the price level of
stability. The demand of the product i industry is very huge and progressive in nature that
favour the organisation to sustain even in the most aggrieve level of market competition.
As per the views stated by the Mura, Marchevska and Dubravska (2018), this is
indicated that marketing professional are the backbone of the industry and the growth of the
business entity. The role of the marketing professional is to channelizes professional level of
promotional and marketing practices. The role of the professional is very essential in the
industry that they completely drive the overall direction of the organisation in order to tackle
down different elements or aspects of the industry. The scholar has demonstrated the fact that
the use of different models and the approaches followed by the professionals that can

certainly demonstrated the fact that could allow the scholar to understand the need of
marketing professional.
As the views of the Gupta and Ghani (2020), marketing professional play huge role in
entertaining the overall success of the business entity. This is significant part of the industry
to channelize the promotional campaigns and the marketing program to entertain and gain the
overall success of the business unit. The role of the marketing professional is very significant
in nature that could allow the professional to get engaged with the different professional
activities and the factors that can meet up different level of growth and success to the
industry. The modern era or time could improve the significance and essence of the
marketing professional to get to deliver the business objectives and operations. This is an
important professional activity that indicate and demonstrate the professional to get to know
all the possible growth oriented objectives to set out the key success ot the buisines
operations of the industry.
The modern trend is all about setting out the business operations over internet. The
marketing professional play huge role in making the sale of the industry done. This is a key
role and responsibility of the marketing professional. They get involved under meeting up the
sales target of company by approaching different promotional or marketing campaigns like
social media marketing, digital marketing, search engine optimisation and many other
objectives and techniques. All these professional level of techniques allow the professionals
to get engaged and take a strategic edge over the growth and development possibilities of the
business unit. The modern era of trend and techniques are significantly played a massive role
in enhancing the sales and growth of the entire retail sector of United Kingdom. The vies of
the Wrigh (2018), is very significant in respect to all the modern era requirements and the
terms that can empower and support the business ventures and the whole retail sector to
mitigate all their various business objectives and targets. This is a part of the professional
ethics of business where the professional can get to know about all the factors and the
approach that can suit with the business entity in the best way possible. The role of marketing
professional becomes so important in the overall growth and development possibilities of the
retail market. This is essential for the professional to understand the need of the market and
customer and based on that to prepare the best level or form of campaign to approach the best
level of growth and development of the business entity. Globalisation also becomes the
backbone of the business venture to enhance and boost up the overall growth possibilities of

the sector. Today marketing professionals are capable enough to deal with the international
customers by approaching them with the best level of marketing and promotion campaign.
Questionnaire
Q.1) Do you believe that the marketing professional play role in the growth of the retail
industry?
 Yes
 No
Q.2) What are the techniques professional can use to promote its products in the best way
possible?
 Social media marketing
 Digital marketing
 Search engine optimisation
 All the above
Q.3) What are the opportunities retail sector do contain?
 Product development opportunities
 Innovation
 Marketing related opportunities
Q.4) What are the key challenges of the retail sector and especially for the marketing
professional?
 Market competition
 Inflation in economy
 Changing expectations of customers
Q.5) What recommendations you would give to deal with the challenges of retail sector for
marketing professionals?
Q.1) Do you believe that the marketing professional play role in the growth of the retail
industry?
Yes 25
No 5

The above stated projection clearly demonstrates the fact that the professional of
marketing play a huge role in delivering the overall success of the retail sector. The views of
the majority of respondents clearly indicate that the marketing professional play a direct role
in enhancing the overall growth of the retail market. There are some professionals who also
disagreed with this fact. This can certain demonstrated the fact that the marketing
professionals play a certain role in enhancing the overall growth of the retail sector.
Q.2) What are the techniques professional can use to promote its products in the best way
possible?
Social media marketing 6
Digital marketing 5
Search engine optimisation 4
All the above 15
The views of the professionals demonstrate the fact that all different techniques such
as social media marketing, digital marketing and search engine are the core practices that can
support the marketing campaign of company. Majority of respondents agreed to this fact that
the professionals certainly allow the retail sector to entertain the growth in the market with
support of all these different marketing or promotional techniques.
Q.3) What are the opportunities retail sector do contain?
Product development opportunities 8
Innovation 7
Marketing related opportunities 15
On the basis of the views stated by the majority of respondents it can certainly
indicate that the marketing related opportunities are the top opportunity associated with the
retail market. The professional do believe that the professional contain a great scope of
enhancing the scope. This is so much essential for the professionals to understand the needs
of the market and make a change apparently.

Q.4) What are the key challenges of the retail sector and especially for the marketing
professional?
Market competition 8
Inflation in economy 7
Changing expectations of customers 15
The vies of the majority of respondents certainly indicated the fact that the changing
expectations of customers in market is a major challenge associated with the marketing
professionals.
Skill, knowledge and experience required
In order to deliver the responsibilities associated with the marketing professional
certain skills like creative skill, communication skills, innovative skill, time management skill
and problem solving skill (Kotni and Karumuri, 2018). All the skills allow the professional
to deliver all the responsibilities in the best way possible. Also the market related knowledge
and the customer behaviour related knowledge must also be hld by the professionals.
Evaluation
Job advertisement
Vacancy vacant: Marketing Head
Criteria:
Professional containing degree i marketing and also hold a five year work experience
as a marketing professional.
Salary:
As per discussed at the time of selection.
I feel that I carry all the skills that is required and needed for the marketing
professional. I feel that I contain the ability to face all the challenges and carry a right
personality that can favour me to meet up all the responsibilities being a professional
(Mirgorodskaya, Ivanchenko and Dadayan, 2020).

REFERENCES
Books and Journal
Ur Rehman, H. I. and Ishaq, Z., 2017. The Impact of Brand Image on Purchase Intention:
Moderating Role of Store Image in Pakistan's Retail Sector. IUP Journal of Brand
Management. 14(3).
Mura, L., Marchevska, M. and Dubravska, M., 2018. Slovak retail business across panel
regression model. Маркетинг і менеджмент інновацій, (4), pp.203-211.
Gupta, A. and Ghani, S. A., 2020. Impact of Omnichannel marketing in the Indian Retail for
combating post-COVID consumer behavior changes.

Wright, E., 2018. The future of facial recognition is not fully known: Developing privacy and
security regulatory mechanisms for facial recognition in the retail sector. Fordham
Intell. Prop. Media & Ent. LJ, 29, p.611.
Kotni, V. D. P. and Karumuri, V., 2018. Application of Herzberg two-factor theory model for
motivating retail salesforce. IUP Journal of Organizational Behavior. 17(1). pp.24-
42.
Mirgorodskaya, O., Ivanchenko, O. and Dadayan, N., 2020, November. Using Digital
Signage Technologies in Retail Marketing Activities. In Proceedings of the
International Scientific Conference-Digital Transformation on Manufacturing,
Infrastructure and Service (pp. 1-7).