Marketing for Managers: Reflection & Personal Branding

This report provides a comprehensive analysis of marketing for managers, focusing on the author's learning experience during an MBA course. It details the challenges faced, such as a lack of prior business knowledge and a need to refresh English language skills, and highlights the benefits gained, including increased knowledge, confidence, and communication skills. The report outlines key learning outcomes, including communication and time management, and explores marketing models like SWOT analysis and brand positioning maps. It also includes a self-reflection section, utilizing a TOWS matrix to assess strengths, weaknesses, opportunities, and threats, and develops an action plan with both short-term and long-term goals, such as starting an international business and enhancing managerial experience. The report emphasizes the practical application of marketing principles to personal and professional development, aligning learning with career aspirations.

qwertyuiopasdfghjklzxcvbnmqw
ertyuiopasdfghjklzxcvbnmqwert
yuiopasdfghjklzxcvbnmqwertyui
opasdfghjklzxcvbnmqwertyuiopa
sdfghjklzxcvbnmqwertyuiopasdf
ghjklzxcvbnmqwertyuiopasdfghj
klzxcvbnmqwertyuiopasdfghjklz
xcvbnmqwertyuiopasdfghjklzxcv
bnmqwertyuiopasdfghjklzxcvbn
mqwertyuiopasdfghjklzxcvbnmq
wertyuiopasdfghjklzxcvbnmqwer
tyuiopasdfghjklzxcvbnmqwertyu
iopasdfghjklzxcvbnmqwertyuiop
asdfghjklzxcvbnmqwertyuiopasd
fghjklzxcvbnmqwertyuiopasdfghj
klzxcvbnmqwertyuiopasdfghjklz
xcvbnmrtyuiopasdfghjklzxcvbnm
Marketing for managers
[Type the document subtitle]
1/5/2020
student name

Marketing for managers 1
Contents
1. Learning experience...............................................................................................................2
2. Learning outcomes.................................................................................................................4
3. Self-reflection.........................................................................................................................7
References................................................................................................................................12

Marketing for managers 2
1. Learning experience
Learning seems to be a continuous process that plays a major role in success of an
individual’s life. The MBA course was one of such learning experience, which will be
contributing in my career. Before initiating this course, I was aware about my objective for
entering into the course, but I was not sure if I would be able to attain appropriate experience
as I was not having business studies knowledge prior to this course. I was not confident
enough that if I should get into the course or not. The major purpose of this course for me
was my goal to conduct business internationally. I was aware about the learning objectives of
management business administration course. The experience from this course has been
impacted through my strength and weakness, and thus I have experienced various positive as
well as challenging experiences (Dosser & Nicol, 2016).
As the experience initiated, I was having problem in understanding some technical term, as I
was not from business studies background. Other than this I haven’t been in touch with
English courses since very long, which act as hurdle for me to understand some academic
terms. However, as the courses and lectures increases by every day, I found myself being
comfortable during the course. Moreover, the learning and the exposure was the most
significant aspect that was part of the experience. The courses included various theories and
models pertaining to various subjects of management (Bruggeman & Baerdemaeker, 2015).
Initially the focus was on all the subjects of management; however I found that my interest
was more in marketing subject as it was related to the practical aspect of the market. I found
that the marketing studies could be helpful for me in attain my goal of becoming a successful
entrepreneur and conduct marketing actions in my business. Moreover as the experience was
going on I find that my knowledge was increasing which has also act as brainstorming, as this
has increases the idea and innovation pertaining to my business proposal. Moreover, along

Marketing for managers 3
with knowledge, the confidence level was also noticeably increased during the course as the
opportunity to share the idea; knowledge with one another in the university reflected a great
exposure during the course, which was one the positive experience reflection. One of the
advantages from my previous experience that has also impacted the comfort of course
attainment is my working experience in domestic and international market, which makes the
understanding of various subjects easier (Laud & Arevalo, 2016).
After the experience the identified learning from the course included communication skills. It
is important to present oneself and communicating with various stakeholders. Through MBA
course it was one of the major learning for me, as the exposure and increase knowledge has
not only increased the confidence but also enhance the communication skills for me. Time
management is another key learning that I feel would be helpful for me to complete my
project and various actions taken in the project as per the schedule and time. There have been
various learning’s, but the major learning other than these two were ability to see the broader
view, increase emotional intelligence, increase knowledge pertaining to different subjects like
financing, entrepreneurship, leadership, business laws, marketing, and operations
management (Sánchez-Vidal et al., 2012).

Marketing for managers 4
2. Learning outcomes
Management has reflected various aspects to be studies and various components that will
impact the manager’s work in the organisation. The two major have identified as significant
and I believe that will be helping in near future and international business. The models of
marketing reflected not only the theoretical aspect but the practical implication of the oldest.
The two models that are believed to be useful in the practical aspect of marketing plan
include SWOT analysis and brand positioning map. These two are the two popular models of
marketing which will be helpful in conduct of the business along with the sustainability of the
company in the marketplace. Prior to the experience, I was not sure if the two models would
be helpful for me being a manager in the fashion company. I was not aware about the two
model before the reflect experience below (Laud & Arevalo, 2016).
The first model includes TWOS matrix that reflect for majors aspects which are considered to
be base for strategic formation for the company. The four components include strengths,
weakness threats, and opportunities. Thus this will include assessing for aspects of the
organisation to understand the current situation of the organisation. I have work experience
and have experience the use of this model, which has also increase the interest for me to use
the same model and study this model along with advantage and disadvantage to be use in the
business is a planning to initiate. Managing business is not easy as it sounds, it reflect
underusing and assessing various aspects of the market and its component. Industry is one of
the external environment factors that will impact the company’s own strategy. Theses
analysis can be done through understanding the risk involved and the opportunity for the
company that may lead to the profitable situation or success factor for the company (Clarke,
2010).

Marketing for managers 5
The model from the prior experience reflects the use of model through business
diversification decision. Being a manager does not only include managing within the
organisation, the stakeholders outside the organisation are also to be considering while
making decision. I was product development manager of fashion business reflect a major role
in business diversification. The model has majorly contributed to understand the current
nature of the industry and the opportunity for the company in the industry pertaining to
innovation and introduction of new product range in the market. The key learning from the
model includes the decision making based on the grid that reflects either to use strengths of
the company in order to avoid threat or gain opportunity. Another strategic alternative was to
decrease the weakness in order to gain opportunity. Other than organisation, I am using the
same matrix for my personal growth as well, which will be discussing in detail in next section
of the report (Jones et al., 2016).
Another model include business positioning map, which reflect the purpose of identifying the
position of the company in the marketplace, which reflect the helpful model for the manager
in business. This was the most helpful model while making decision pertaining to product
development. This was open of the example from personal experience from last working
experience as the decision of the current product position based on quality and price was
considered, which also reflect the new product positioning. For instance the positioning of the
current clothing range reflect highest quality cloth along with higher price position, which
reflect that the competitors positioning were at a bit lower price which act as competitive
advantage for them. Being the manager, I analysed the competitive strategy and positioning
new clothing range that act as sustainable strategic decision for the company by competition
and increase the opportunity to gain new customers. For example, the top fashion apparel
brand positioning is presented as follows.

Marketing for managers 6
Considering marketing career, I believe that the two models reflected above would be helpful
to me as the TWOS or SWOT matrix would en helpful in analysing my own business and my
personal SWOT to gain more opportunity from the current manager position in my career.
Other than this the brand positioning map will also help me in personal brand positioning to
understand the strategy or position that I am looking for.

Marketing for managers 7
3. Self-reflection
Self analysis is very important as it is important know oneself, the reason being it is
important asses the current strength and weakness so as to understand what are the major
threats that may act as hurdle in my career and the opportunity that may act as the growth
direction in my career.
One of the tools that will be used for self analysis is tows matrix. This matrix has also been
discussed in previous section which I would prefer to apply to my personal brand or self
analysis. This reflected strategies based on strength, weakness, threat, and opportunity for
me. The major strange that have analysed or identified for myself is being self-motivated, fast
learner, patient, extrovert and seeking to learn new things, independent, self-motivated,
bilingual, persuasive skills and effective communication skills. Elaborating some of my
strength, I can reflect that my key strengths that re significant and can be helpful for me in
marketing or managerial skills are empathy, which reflect as one of the train of good leader. I
connect to people because of my such traits which also help in building good relation with
people in personal and professional life. Other traits that would like to highlight are
intellectual skills, as already mentioned that I am a good learner which reflect my intellectual
skills. However there are some traits that I feel are my weakness and I need improve them.
We identified a weakness our self-confidence, inability to perform Microsoft office and
hesitation from public speaking (Muller & Turner, 2010).
Taking to consider the opportunities that I may have in my career are to become an
entrepreneur, increase managerial experience, innovation and creative skills enhancement,
product or service innovation, new product development and its idea generation within my
business. However there are some treats identified from the external analysis which may act
as a hurdle for me. The major threats maybe decreased economic growth which may reduce

Marketing for managers 8
the opportunity for conducting business in home market, increased competition, and various
stakeholders’ expectations. For being an effective manager be identified strength, weakness,
opportunities and threats can be used to strategize for my personal development and career
opportunity (Liedtka & Ogilivie, 2011).
From the twos Matrix below, it can be said that the strength opportunity strategy for mine
managed and development won’t be to use this trend identified in order to gain the
opportunities which are presented in the table below. Similarly weakness opportunity
strategies, strength threat strategies and weakness track strategies has also been presented in
the table below which will reflect how I would be able to use my strength and I want my
weakness in order to gain opportunities or minimise threats . Among all the identified
strategies I would prefer to go for strength opportunity strategy as i would develop my career
by experiencing marketing manager position, which would eventually hep me in my long
term career goals. Other than this I am good with building relations which I would be using in
business professional relation and business development. This experience will also help me in
my long term goal and to become an effective entrepreneur. Innovation is the key to
sustainable business in today’s market, thus this strategic plan will also be eventually help me
working towards my long term career development plan (Procter, 2014).
EXTERNAL FACTORS
INTERNAL FACTORS
Strengths Weaknesses
Opportunities SO:
 Marketing
manager
 Business
relationship
WO:
 Professional
meetings
 Cultural training
 Microsoft office

Marketing for managers 9
 New product
development
 Business
innovation and
change
training or
classes
Threats ST:
 Development of
business
partnership and
alliances
 Competition
countering
WT:
 Recruitment of
local staff
 Restructuring
business
 Training
international
staff members
Action plan and goals
Long term goals
1. International business initiation and growth
One of the goals that I would prefer to complete the next 3 to 5 years is to start a
business at international location, and to increase the business at global level. For this
I will be working for other middle term and short-term goals which will eventually

Marketing for managers 10
help me getting bored managerial experience so as to initiate this business after 3
years and manage the same with excel manager qualities and treats (Fook, 2018).
2. Business social responsibility
Another long-term goal that have considered as part of my personal business is social
responsibility is considering all the stakeholders will be learned and applied within
next five years. The major reason being I believe that stakeholders are largely
influencing the business and in order to manage the business in the competitive world
I would require to learn some social responsibility strategy and sustainable strategies
which I will be applying to my business in order to make my business is more
successful (Shamir, 2018).
Middle term goals
1. Gaining market manager experience in international company
One of the middle term goal which I will be completing within next two years is to
gain experience of marketing manager in one of the international Company, I
personally believe that I will be able to increase business relations and through this
experience I will be able to learn the managerial traits that I might have lacked or
have been ignoring to assist (Schon, 2017).
2. Leadership qualities and styles
Another middle term goal that I will be learning and practising in next two years is
various leadership styles and treats. Leadership is one of the major aspects of
management which I have already understood in the MBA course. However I believe
that in order to gain excel in leadership it is important to practise the leadership which
can be done by gaining experience of being leader to team, department or
organisation. In specific to the leadership style, I would prefer to become a visionary
leader as my goal also include to inspire my team members, subordinates or co-

Marketing for managers 11
workers, and being an inspirer for the others would reflect an achievement for me
(Carton, 2014).
Short term goals
1. Microsoft office learning
One of the major short-term goals that I will be in accomplishing within one year is to
learn Microsoft office. Asked from the analysis I have identified that one of the
weakness that may hamper or could be a hurdle for my growth and managerial career
is inability to perform on Microsoft office (Zhao, 2016).
2. Practice public speaking
Another short-term goal is to practise public speaking, because being a leader or
manager it is very important to communicate well with the audience and make them
understand your own perception. Therefore I will be enhancing my communication
skills and practising public speaking so as to increase confidence to interact with
public and a group of people which will eventually help in my long-term goals (Laud
& Arevalo, 2016).