Marketing Plan of Marriott Hotel: Situation Analysis & Strategies

This report provides a detailed analysis of the Marriott Hotel's marketing plan, examining its mission, objectives, and strategic initiatives. It includes a situation analysis that explores the company's strengths, weaknesses, opportunities, and threats (SWOT). The report outlines Marriott's marketing strategies, emphasizing customer service, staff training, and market share growth. It also covers budgeting and controlling aspects, including operational costs, revenue generation, and investment needs. The analysis references relevant books and journals to support its findings, offering a comprehensive overview of Marriott's approach to marketing and its efforts to achieve sustainable profitability and customer satisfaction in the competitive hospitality industry.

Marketing plan of Marriott Hotel
Marriott Hotel is an multinational hospitality firm. It is
recognised as one of the large luxury hotel chains worldwide.
They always put their consumer first, pursuing quality and
bringing changes. The marketing plan of firm is given as
below:
Mission
The main vision and mission of business is to managing and
developing of various belongings of hotels that will assist in
offering best experiences to guest and achieve sustainable
profits for its clients. hotel is aiming to be best service provider
in hospitality by providing comfortable and high-quality
experience by offering secure environment.
Objectives:
To provide luxury facilities in room to guest those who travel
for leisure purpose.
To make quick deliveries of services to customers.
To increase revenue up to 5 percent within in six months.
Delivering professional and quality services will help in
increasing sales .To increase market share.
Situation analysis
Strength: Business of Marriott Hotel has a very powerful
and competitive position in the marketplace and also having
diversified and enlarged hotels around the world. Company has a
strong financial position in the whole market of hotel industry due to
its large number of liability. Organisation always offer broad range of
services to its customer and satisfy their needs(SWOT-The Marriott
Hotel, 2017).
Weakness: Because of its large extended operations, the
management system of entity is becoming weak. Due to large ratio of
debt, they are facing the issues of instability and diminution position
in the market.
Opportunities: Company can merge its concern with other
firms around the globe particularly in Europe.
Threats: Hotel is suffering from various losses because of
unrestricted issuance and allowances of different services.
Marketing strategies: Marriott Hotel gives more
importance to its guest and also provide continuous training to staff
so they are able to provide outstanding services to consumers as well
as get the best review from people for its staff services (Marriott
marketing strategies, 2018).
Budgeting and controlling: the cost of operational
activities of hotel involves such as salary of staff EU10000, training
cost EU20000 and rent EU10000 and company is generating revenue
of EU50000 from its sales operations and they need EU40000
investment in order to expand its business operations. The company
will control all the activities by monitoring and checking its the
number of booking in hotel and by taking feedback from its guest to
know efficiency of its services and take necessary actions to make
improvement.
REFERENCES
Books and journal
Beldona, S. and Kher, H. V., 2015. The impact of customer sacrifice and
attachment styles on perceived hospitality. Cornell
Hospitality Quarterly. 56(4). pp.355-368.
Bowie, D. and et. al., 2016. Hospitality marketing. Routledge.
Brace, I., 2018. Questionnaire design: How to plan, structure and write
survey material for effective market research. Kogan
Page Publishers.
Davis, J. A., 2017. Measuring Marketing: The 100+ Essential Metrics
Every Marketer Needs 3rd Edition. Walter de Gruyter
GmbH & Co KG.