Analyzing McDonald's Marketing Plan: Strategies and Objectives

This report provides an analysis of McDonald's marketing plan, focusing on the introduction of their new pizza burger. It outlines the company's mission, vision, and specific marketing objectives, including increasing market share and enhancing customer experience. The report details the marketing strategy, covering product, pricing, and promotion, with an emphasis on advertising. It also discusses monitoring and controlling mechanisms, such as audits and test marketing. The conclusion highlights the importance of marketing functions in McDonald's success, particularly when entering new markets. The report references key marketing concepts and provides relevant citations to support its analysis. The report focuses on the marketing strategies and objectives that McDonald's use to promote and sell their products.

Hospitality marketing

TOC
Introduction
Role of marketing
Marketing plan
Conclusion
Reference

Introduction
The marketing is important for each and every business to introduce their product in the market.
Marketing helps a business to prepare a plan for a product in a new territory helps business to
conduct a market research
Study will prepare marketing plan for McDonalds

Role and responsibility of marketing
The marketing roles and responsibilities are
essential for each and every business
marketing is required for the smooth and
effective working of the organization.
Marketing is done to prepare a plan for
organization to achieve the objectives of the
business.
Marketing with HR
Marketing with finance
Marketing with research and development

Marketing plan
Mission
The mission of McDonald is to earn profit and for that they invent a new product like pizza burger. The
mission is to engage the customers more effectively with their new product aim for the positive review from the
customers about the new product. The new product will help them to grab a large share in the market.
Vision
Vision of the McDonald to provide the satisfaction to the customers with the new product and develop the
different image in the minds of the customers. This vision helps McDonald to grow and achieve their objectives.
Objectives
To increase the sale of new pizza burger by 10% till the end of year 2020
To increase the market share by 30% till the end of year 2022
To enhance consumer experience by 10% in upcoming 6 months
To increase the profitability by 20% till the end of year 2020.

Executive summary
McDonald's is one of the leading company in the fast food
restaurant. The main aim of the McDonald is to satisfy
their customer needs and maintain the profit of their
business.
McDonald come up with the new product pizza burger to
satisfy the wants of their customers. McDonald's provide
the products like burgers, french fries to their
customers(Baker, M.J. and Saren, M. eds., 2016. ). Their
aim is to increase their share in the market and for that
McDonald have to prepare a marketing plan

Marketing strategy
Product
McDonald mainly business both veg and non veg products. They introduce pizza burgers for the
success of the business(Bake and Magnini, 2016.)
. Prepare the marketing strategy for their new product to influence the customers to engage them with their
business.
Price
The price of the products of the McDonald are mainly low so for the new product McDonald
keeps in mind to minimize the price of the new product in the market.
Promotion
The promotion is one of the important function of marketing to introduce the new product in the
market(Steven, 2016.) . McDonald prepares an advertising strategy for their new product pizza burger. The
promotion of the product must be effective to influence the customers towards the new product

Monitoring and controlling
Company will monitor through conducting audit
It will monitor the progress of marketing plan by using test marketing technique.

Conclusion
From the above study it can be concluded that how an company like McDonald's prepare their
marketing strategy when the start their business in a new territory.
Various marketing functions are used by McDonald's for the success of their business. This
reports shows how marketing function can influence the different sectors of the business

References
Nirschl, M. and Steinberg, L., 2018. Einstieg in das influencer marketing: grundlagen, strategien
und erfolgsfaktoren. Springer Gabler.
Pike, S.D., 2016. Destination Marketing Organizations–Research opportunities in an era of
uncertainty. In Book of Abstracts-6th International Conference on Tourism. International
Association for Tourism Policy (IATOUR).