Marketing I Midterm: Jamba Juice and Cirque du Soleil Case Study

This assignment presents a case study analysis of Jamba Juice and Cirque du Soleil, focusing on marketing principles and business strategies. The Jamba Juice section delves into its industry segment, environmental forces, and corporate social responsibility, exploring ethical considerations. The Cirque du Soleil portion includes a SWOT analysis, highlighting the company's strengths, weaknesses, opportunities, and threats. The analysis examines the competitive landscape, market dynamics, and key factors contributing to the success of both organizations. The assignment assesses the application of marketing concepts and strategic thinking through these real-world business examples.